BMW: njengoko basisishunqulelo limele?

BMW - ke, ngaphandle kwamathandabuzo, umzekelo obalaseleyo ngobuchwepheshe jikelele. imodeli ngalinye brand BMW uneempawu zawo ahlukile kwaye imbonakalo eyodwa lukhuni. Izinto eziluncedo iphambili yalo brand yeemoto ingqalelo Ukuthembeka zabo eziphakamileyo, umgangatho ophezulu yomgangatho, ukuhlanganiswa umlinganiswa zemidlalo kunye nentuthuzelo kwakunye yokusebenza, zibonakaliswa omnye wabaqhubi zintle ehlabathini.

BMW ibhekisa kudidi lwezithuthi obuphezulu kwaye, ngenxa yoko, ingabi cheap ukugcina. Abanini imishini enjalo uyazingca emotweni yabo, kuba iindleko eziphezulu ukhula ngokuzenzekelayo ukuba abo bangakwaziyo ukuqonda le brand.

Ngenxa BMW iimoto walithanda ehlabathini jikelele?

Njengoko abanini ezininzi, BMW - imoto okwazi ukugxininisa iwonga kunye nobuntu nomnikazi wayo. Lo matshini is a unique ngokwenene kwaye okwangoku akukho analogue, isidima leyo kunzima zazi.

Kwaye abantu abaninzi njani bazi imbali brand BMW? Njani umi (kunye nexabiso izifinyezo)? Wasiphakamisa umba.

Inkampani ne igama olukhulu ibali elide kwaye kungekho ngaphantsi umdla kwendalo kunye nomsebenzi. Iminyaka emininzi, kubavelisi kulothuse sezipho abaphulaphuli kunye namazinga aphezulu empumelelo kwicandelo lokwakha imoto.

Intsingiselo ziqonde izifinyezo BMW

Ulwazi malunga ngemvelaphi igama BMW (le ungayiqondiyo wema) ixesha elide kugcinwa ziyimfihlo.

Asingabo bonke abavelisi imoto, ukuba umhla bafumene impumelelo elininzi entsimini yorhwebo, waqala ukuvelisa kuyo izithuthi. izityalo ezininzi, ingakumbi imbali elide, eqalela ekwakheni oomatshini ezizodwa, injini, aviadetaley.

Ngoku ke inkampani enkulu imoto, kodwa waqala wabaseki abenzi ophezulu umgangatho moya, kwinjini ethile. Ngenxa yoko igama, makwazeke oku namhla.

Ngoko ke, njani ufuzisela BMW in German? Oku kuvakala ngathi Bayerische Motoren Werke, inguqulelo wokoqobo - "wohlobo Motor Works". Le nkampani kwavela ekuqaleni kwenkulungwane yamashumi amabini eMunich ngenxa ngokudibana iinkampani ezimbini ezincinane - Rapp-Flugmotoren Werke kunye Otto-Werke, libandakanywe ekuyileni mveliso iinjini moya.

Imbali elandelayo nokusebenza kunye nophuhliso inkampani

Emva kokoyiswa kwiMfazwe Yehlabathi I iJamani akuvumelekile ukuba bayile iinjini kwezothutho emoyeni. Le nkampani phezu kusecicini zonakalise. Kwazanywa ukudala kusisithintelo ngenxa koololiwe, izithuthuthu. Kwi-20, kwakubhalwa umgangatho ophezulu yenjini BMW. Kwizixhobo moya, baxhotyiswa nabo, wamnikela iingxelo ihlabathi eziliqela.

Ngowe-1929, kunye imoto yokuqala sasisihla imveliso Dixi.

Ngenxa ekupheleni kweMfazwe Yehlabathi II, ishishini le nkampani iye simbi. Le nkampani kwakhona lususwa ukuveliswa iimpahla zendlu, iibhayisekile kunye izithuthuthu ukukhanya.

Imoto yokuqala emva kwemfazwe weza kuphela 1950 ekuqaleni. Oku kulandelwa iminyaka uphuhliso kunye nempumelelo yenkampani.

Ngowe-1956 yenzelwe baze baphume ehlabathini zimoto emidlalo kuqala. Ukuvelisa izithuthuthu ibekwe flow nephumelele nokwehla omkhulu.

Ngo-1970, le moto iza kuphuculwa kubulela iinjini kunye nolawulo lwedijithali kunye nenkqubo ABS.

Ngowe-1972, imyuziyam elungiselelwe BMW yavulwa eMunich.

Ukususela ekuqaleni kuka-1990 inkampani wavula ofisi ezininzi aphesheya.

X5 BMW - Ngo-1999 imoto yokuqala emidlalo imisebenzi yangaphandle, wakhululwa. Imveliso yeli matshini kwaphawula kwinqanaba entsha ubukho BMW. Kwiminyaka elandelayo, le nkampani ngenkuthalo wavelisa ubugcisa obutsha kwaye sele ufumene iimbasa ezininzi zamazwe ngamazwe.

Namhlanje, BMW ihlala omnye iinkampani aphambili ukuvelisa iimoto. Vula iifektri ezinkulu uphawu ehlabathini ihlabathi, ndadala abantu abaninzi abaxhasi.

igama informal BMW

I brand new olele zithanda lwaza yaziwe ehlabathini nje efana BMW. umi njani IsiNgesi le ungayiqondiyo, ekuqaleni akucaci: i British ukulibiza igama imoto kanti akunjalo, njengoko eJamani, ukuba abalahlekisa ngayo abantu. Ngoku le meko icaciswe up. BMW umi likufutshane neloqobo - wohlobo Motor Works.

Ukusukela ekusekweni kwayo, umenzi imoto zemveliso ubhengeze ukuba BMW - le moto ukuba umqhubi. Lo matshini nangoku kwiminyaka emininzi eyadlulayo, iphumelele abameli bezakhelo yolwaphulo Russian ngesantya, uphume kunye lula ulawulo.

Ngaloo ndlela, ngaphandle i "II" ezaziwayo-kakuhle eRashiya kukho enye inguqulo ongekho ngendlela BMW bumi Russian. Isithuthi, yi umzekeliso basisishunqulelo BMP waziwa ngokuba "silwa umatshini nasekuphangeni". Kungenjalo, Kakade ke, kude lokuqala, kodwa noko ngokugxininisa iimpawu eziphambili kulo imoto, leyo woyisa banabo.

uphawu corporate

Lezinga ibonisa ngokupheleleyo imbali inkampani, olwaqala imisebenzi yayo kunye imveliso iinjini kushishino nkampani leyo. Circle, yahlulwe kumacandelo amane alinganayo, luphawu bendiza olujikelezayo. Kwakhona color scheme embhoxo iflegi eluhlaza namhlophe yaseBavaria.

Imbali nkampani kuhlala oyinyaniso kubalinganiswa yayo. Ukutyhubela iinkulungwane baye baqhubeka zilolo hlobo zazilulo. Ukuguqulwa iileta bomgca wachukumisa BMW kuphela, yaye kwenzeka ngo-1963. Ekubeni uluntu kuye kwafuneka ixesha bakuqhele indlela ungayiqondiyo imela BMW, utshintsho akusekho zenzeke. Ukususela ngelo xesha, zonke iimpawu ezikhethekileyo enkampanini kuhlala efanayo.

Imifuziselo umahluko ubuncinane weesimboli digital

Uhlelo brand libanzi kakhulu. Ngaphandle namagama ezikhethekileyo lula ukuba kulahleke phakathi koomatshini efanayo. I BMW Group inani yophawulo athile amagama ezimotweni zabo.

zokuphawula elinemivo emithathu iye ngokubanzi asetyenziswe ngamahlanu emva kwexesha kwaye ibonisa ubungakanani uqikelelo injini. Kamva, kwakukho malunga nobhalo lwe-digit ezine, apho umvo yesine ibonisa inani eminyango. Umzekelo, indlela izakhi BMW-2002? Oku imoto injini ilitha-mbini, kunye ubukho ezimbini iingcango.

Xa gqira, lo uhlelo iye yandiswa kakhulu, kwaye le amagama ilahlekelwe ukufaneleka. Isiphumo wahlala amanani mathathu, njengoko kwakunjalo ekuqalekeni, kodwa lifikile eqondisisa kuthotho lokuqala kunye ezimbini zokugqibela - injini ukufuduka.

BMW E ne identifier

Leligama yasetyenziswa ngasekupheleni nenani-60 ukuya ukuchonga iinqwelo BMW. umela ncwadi E, kodwa abaqapheli njani ezimbalwa. Igama lokuqala isiJamani, yona ethe yancitshiswa, - Entwicklung (in translation - "uphuhliso"). Emva kokuba ileta bamlandela amanani eqhelekileyo njengemodeli entsha.

Le leta E lisetyenziswa ukubhekisela nje kuphela ezo moto ukuba wabona ihlabathi, kodwa ukuba nabani na unknown iiprojekthi, eziliqela aziphumelelanga okanye engagqitywanga, ukungaphili phantsi umgca ibandla.

Xa nokonyulwa yamanani nekhulu, baqala ukusebenzisa i ID F njengoko unobumba olandelayo-alfabhethi. Kwaye ngoku ukushiya iimoto series G.

Kwezinye amagama umfuziselo wafumana Z. unobumba Isetyenziswa ukubhekisela convertibles.

Ezinye iimpawu incwadi egameni emotweni

Ukuba oonobumba E no-F zisetyenziselwa igama thotho isithuthi, ntonje emva izihionipho ngamanani Ungafumana iileta ibe intsingiselo eyahlukileyo ngokupheleleyo.

Ukukhetha imoto BMW, ukuze ziqonde ukuba le iziphawuli, kufuneka wazi:

- ne - ukuguqulelwa;

- CS - segama ibe coupe kwezemidlalo;

- d - injini diesel;

- G - ubukho Equipments kweLPG sikude;

- i - elekhtrons;

- e - on injini yemoto ebekwe-efanelekileyo;

- L - ibhekisa kwiklasi elite isithuthi okanye ubukho isiseko evuthelweyo;

- M - nkqubo isetyenziswa, nto leyo uphawu iimoto ezemidlalo;

- s - uyekwa ukonyulwa imoto kwezemidlalo;

- ti - uyekwa ukonyulwa a ibibanga;

- TD tds kunye - nokufumaneka injini diesel,

- X - isetyenziswa yonke inkqubo drive ivili.

isiphelo

Enye iinkampani ethandwa kakhulu kwimveliso yeemoto ehlabathini - ngu BMW. Le ungayiqondiyo akhusela, ngexesha lethu, bambalwa abantu bazi, nangona lisetyenziswa lonke.

Bayerische Motoren Werke ogama, phofu emva kokuba imoto, kodwa iyaqhubeka ukuvelisa oomatshini umgangatho ophezulu kunye neenkcukacha emangalisa. Ngexesha lenkqubo nophuhliso oluninzi imifuziselo ukuba kusenokwenzeka ukuba ivuso, ngakumbi kule minyaka imbalwa izayo kwaye lingapheli abalandeli kamnandi nceda wentuthuzelo nesantya.