Advertising Group "VKontakte": iposi njani?

Advertising - esinamandla sisixhobo lokukhuthaza urhwebo kunye ngaxeshanye othandwa kakhulu. Oko kubizwa ngokuba ngesixhobo solawulo izihlwele ezikhulu yabantu. Ukuba ecacileyo okanye lokukwekwa, izenzo okanye ubuncwane elihlaselayo isithuba lobuqu, intengiso isebenza kunye ienjini yabantu, kwanyanzeleka ukuba bacinge ngendlela bangenelwa kumthengisi. Isenzeko zanwenwa ngokukhawuleza kwaye namhlanje kubonwa ngokubanzi. Ngoko ke akukho nto ayimangalisi kwinto yokuba iimveliso kanye njengokuba ngokufuthi ntengiso kuvela kumabonwakude, kunomathotholo kunye namanye amajelo eendaba, ukuba zigxile kwisithuba Internet.

networks Social alingenele ubomi bethu ngokukhawuleza, kodwa phi kutshanje ngakumbi. Ingqalelo ubudlelwane phakathi kwabantu bakude amanyathelo indawo kungekudala "Twitter", "VKontakte" yaye "Facebook" baye baba yindawo zencoko, umgaqo, imveliso eendaba, kuquka iindaba, umculo, iividiyo kunye iimovie. Advertising yokuzithenga ndiphoswe ezinawo ebanzi enjalo amathuba okoyisa abaphulaphuli. Ulawulo kothungelwano lwezentlalo kuphela usebenzisa uhamba urhwebo ngaphakathi ubabalo, kodwa ivumela ivame yayo, enyanisweni, ngokufanayo. Le nto ke inxulumene ngqo nentengiso kumaqela "VC".

Community "VKontakte"

Community "VC", ndoxelelwa ngubani ethetha, liqela labantu kunye izinto ezifanayo. Zidalwa ngenxa yezizathu ezahlukeneyo, kuquka urhwebo kunye nokukhuthazwa imveliso (inkampani, imisebenzi yobugcisa, njl njl). Uluntu encinane ingqalelo inani elincinane labantu, okanye ahlale ukusebenza ngendlela efanayo, okanye ivaliwe ngaphandle ukukhuthazwa. Kodwa iqela iingxilimbela, inani labathathi-nxaxheba xa ukuya kwizigidi, kuba abalawuli yayo nje kuphela umdlalo, kodwa ukusebenza, kwaye oku kuthetha unomvuzo.

Amaqela "VC" njengendlela ukuze bafumane imali

Advertising Group "VC" - nje enye iintlobo imali ingeniso eluntwini. Abanye, njengee-aplikeshini kunye / okanye isizukulwana elikhokelayo, iintengiso ekujoliswe kuzo, Nikelani, nazo zisiza kunye nobubi.

Kwiminyaka yakutshanje, "VKontakte" intengiso iye yaguquka kunye nophuhliso kunye nothungelwano kakhulu zithandwa yoluntu kwindawo eyayisakuba yiSoviet Union. Ngoxa lokudlala "VC" kuye kwanikelwa ingqalelo hayi kwisiqulatho, kodwa umsebenzisi, ukukhuthaza yaba spam ngokuphandle ngohlobo amakhonkco, hayi ngaphezulu. Olu hlobo ufunyanwa ngoku, kodwa Kambe ke ukuba cishe ilize? Umbuzo ngulo: "Advertising kwi" VKontakte "iqela ukuba ibekwe njani kakuhle?"

Imbali Uphuhliso intengiso kumaqela 'VC "

Wexesha ima-2010, njengoko ukuqaliswa microblogging "VKontakte" yaye "Iindaba My" kwaye kwi-2011 - yotshintsho uluntu njengoko baba ifumaneka uhlobo entsha, ezizezi amaphepha zoluntu (Public). Links asafuna ukunciphisa iintengiso kumaqela "VC". It yabhekiswa kuluntu ethile ngqo okanye ngokungathanga ngqo.

2012 uphawula Fortress ukuqala ( "Xelela abahlobo / ababhalisi") kunye nengxelo yokuba avunyelwe ukuba ufumane ukusasazwa enkulu yeentengiso, yaye kamva wabonakala amangeno kokuhlanganiswa kunokwenzeka.

Kutheni konke oku? Uninzi "chips", yaqalisa inani elithile leminyaka eyadlulayo, zisebenza kwaye kokunikeza hayi, kodwa eyiyo.

Unyaka ekupheleni gwenxa kwihlabathi jikelele, umgaqo, iye ebaluleke kakhulu ngengqiqo yokuba promotion nentengiso kwi-network kwezentlalo. A ithuba esitsha yokupapashwa yasasazwa ngokwamaqela, "VKontakte" - Exchange.

market Advertising: amathuba kunye neentlobo

Exchange Early ikuvumela usebenza intengiso kwi networks ezahlukeneyo kwezentlalo. Zikhona namhlanje. Ngo-2013, lo nyaka mnye "VC" baqalisa ukoyisa kule ndawo, kuqalwa ngokuqaliswa exchange yayo imfuyo yabo. Kakade ke, istock exchange, "VKontakte" isebenza kuphela iintengiso yenethiwekhi yoluntu. Kodwa ikuvumela ukuba usebenzise ngelixa naziphi na iinkonzo zomntu wesithathu.

Ukongeza, kukho exchange zilandelayo intengiso ethandwayo:

• VKTarget;
• VKSerfing;
• SMO-Pult;
• wayethanda;
• VKPrka;
• V-Like;
• Smo-fast.

VKTarget

VKTarget ikuvumela ukuba imali kwi social networks ezifana "VC", Instagram ( "Instagram"), Facebook ( "Facebook"), Twitter ( "Twitter"), kwaye YouTube ( "YouTube"). Phakathi amathuba exchange ntengiso nje kuphela kumaqela 'VKontakte ". Iholo kwakhona ukuba ukungena kwindawo ethile, ezalisekisa umyalelo "Like / ukuxelela abahlobo bakho." ie benzisa iqela nje kuphela, kodwa ikhasi.

Ukuze usebenzise le khetho yokuqala, kufuneka ukubopha iqela-akhawunti / kaRhulumente. Xa befuna lompapashi zezi lifa iiyure ezingama-24.

VKSerfing

VKSerfing isebenza kuphela "VKontakte", kodwa ngokungqalileyo, kangangokuba kuya kufuneka aginye ngomdla ngolwaa exchange ngokwayo. Oku ayikho ezintsha, le nkonzo ethile, loo nto konke konke, ukuba umahluko isixa inzala ebizwayo umsebenzisi. Ke ukuba exchange yangaphambili esinokusibambisa lwezinye social networks, igosa wotshintshiselwano lidlala VKSerfing "VKontakte" kule nkalo.

Izinto eziluncedo le nkonzo:

• ukuba uvumela kuphela ekuhlaleni, kodwa abadlali beqonga iphepha zabo;
• ukuba kuyenzeka ukuba bafumane ubuncinane inani abahlobo / abalandeli; Noko ke, kukho ubudlelwane inxenye ngengeniso kule nombolo.

Kunjalo enokuthethwa nezinye iinkonzo: umahluko kwinani kothungelwano iinkonzo zentlalo, iimpawu intlawulo, kwaye odolwa zikhona, kodwa undoqo uhlala okufanayo.

Ukuba kuyimfuneko oko ntengiso kumaqela "VKontakte", ncomo bathi kungcono ukusebenza nge yokutshintshana esemthethweni ye-network lwentlalo.

Advertising esemthethweni Exchange "VKontakte"

Umgaqo esebenza ngayo ngokutshintshiselana yeentengiso ilula: umlawuli uluntu ikhankanya imali ongathanda ukufumana sesithuba yakho pablike lwabo / iqela. Iintengiso usebenzisa ujongano ezizodwa bayakwazi ukunxibelelana ize inikele amakhonkco zakho ukunyuswa. Unalungelo lini na ukuba umlawuli yenza isigqibo malunga ncwadi.

"VKontakte" ulawulo isebenza nokuqinisekisa transaction kakuhle phakathi ingcebiso kunye nomphathi yoluntu, nto leyo likwaneklinkhi-ofisi ukunyuswa. Imali efunekayo igcinelwe ngoko nangoko ukuba ibhanki lokuqala mazigqithiselwe yesibini emva kosuku olunye (iiyure ezingama-24) emva kokupapashwa yokurekhoda, ngokuxhomekeka ukuba ikhonkco singesuki.

Advertising Exchange "VKontakte" kwaye ibandakanya ngqo ukubekwa unxibelelwano ukukhuthaza. Oku sikwaqwalasela nokuba:

• inxaxheba kwiprojekthi ukufuna abathengisi;
• ukuba umsebenzisi ukuba uqhagamshelane nomphathi nge istock exchange, oko akuvumelekanga intengiso xa ngokudlula kwinkqubo imfuyo.

ukulinganiselwa technical

Abo bafuna ukufunda indlela yokwenza intengiso kwi "VC" kwi qela ngokusebenzisa istock exchange, oko kufuneka kukhunjulwe ukuba:

• ovumeleke ukuba ashicilele imiyalezo nangekho ngaphezulu kweshumi ngosuku;
• ncwadi frequency kufuneka abe ngaphezulu kweyure enye indawo enye.

Kuba abaphathi, uluntu

Onke amaqela kunye namaphepha zoluntu lilonke ukufikelela mihla abantu abangaphezu kwamakhulu amabini amawaka ogama avareji unelungelo lokuthabatha inxaxheba kurhwebo entengiso. Ukuba uluntu idibana le mfuneko, xa uvula i "ulawulo ekuhlaleni" menu uya kubona i tab extra "Ad Exchange".

Ukuba iqela / hayi kaRhulumente enxulumene (a) inkonzo, xa kuvulwa i tab iya kuba umsebenzi kufumaneka "Connect ukutshintshiselana iintengiso."

Ukuba iqela / sele kaRhulumente enxulumene (a) kule nkonzo, kuvula i window apho ungakhankanya ixabiso olifunayo lokupapashwa kupapashwa isithuba. Isixa-mali lokugqibela ebalwa ixabiso eliboniswe ekhulwini ikhomishini amabini (ngokufanayo kubo bonke) kunye iVAT (18%).

Iindleko wokupapashwa uluntu intengiso ukuthumela eludongeni zingatshintshwa nangaliphi na ixesha. Elona sixa - $ 100. Ubukhulu kungaphelelanga, kodwa kumele kubekho ngaphakathi sizathu, ukuba ukusukela Kukho nzuzo yani na ukuba ahlale ngaphandle ukunikelwa.

Umlawuli uyakwazi ukwabela ubume ekuhlaleni kwakho: ukwamkela okanye ukwala isicelo, oko kukuthi ngenkuthalo lingathengiswa.

Kwibhokisi ekhethekileyo ungakhankanya amazwana for kumthengisi: abanye ngokubhekiselele iimpahla / iinkonzo Kubhetele ukuba usebenzele (abathile kubo kuluntu intengiso).

ukuba abathengisi

Kuba abo njongo - ukuthengisa "VKontakte", oko kukuthi, wathengisa ngayo, etsala abathengi ukuba inkonzo / imveliso, singakwazi uqaphele ezi ngongoma zilandelayo.

• intengiso Service kwi social networks "VC" inika umthengisi kunye bengxelo ngokubanzi uluntu, unika iinkonzo zabo. Ukusebenzisa ujongano okhethekileyo, ungabona inani lamaqela lwababhalisi / amaphepha zoluntu, iindleko intengiso ezindongeni zabo, izimvo ngalo mba olukhethwa wakhuthaza links. Bangakwazi zinokulungiswa ngayo ngokunxulumene kwingongoma nganye.
• Technical ukulinganiselwa ukutshintshiselana singavumeli ukuba waphawula: qinisekisa ukuba irekhodi iya kuba uluntu yokuqala phezu kodonga kangangeyure ubuncinane, kwaye imini iza kuhamba phantsi ngamanqaku nangekho ngaphezulu kweshumi.
• kufuneka usebenzise i tab "Advertising" ukudala ukurekhoda zokwazisa; oko ikhona kwi emazantsi naliphi na iphepha le sayithi "VKontakte".
• Ukusebenza iphulo lokwazisa ingalandwa ngoncedo manani yemizobo yonke imiyalezo ngeposi okanye kwabanye ngokwahlukeneyo.

Advertising ngokwamaqela "VKontakte": ukususa njani?

Nangona mutual nezokuphatha PR Public abakhandi kufezekiswe ngenxa yobuqabane ivumela zombini yokuqala neyesibini, kukho iqela labasebenzisi "VKontakte", leyo, ukuba wakubeka ngokuzolileyo, le meko alunakulungela.

Kukho iindlela ezimbini ezisisiseko ngayo oku Umzamo.

• Eyokuqala isekelwe kwinto yokuba izithuba ezininzi zisekelwe kumgaqo "Yaba isithuba ... '. zikukhathazayo iintengiso loLuntu, kufuneka ukongeza kwi Blekhlista umthumeli. Ke yiya kwi tab "ukuhluza News" kunye neempawu uluhlu abamnyama ukucima ibhokisi yokujonga ukhetho "Bonisa ikopi kwi News."
• Yesibini. Ukusebenzisa zokusebenza intanethi okanye ukwandiswa kwibhrawuza, nto leyo iya kublokha iintengiso engafunwayo okanye kwizikhundla olusondeleyo ngokusekelwe kwi filter for "intengiso" amagama.