Adwords Google: Umxholo sentlalo

Enye yeendlela ezininzi ezisebenzayo mihla ukukhuthaza ishishini lakho intanethi kukusebenzisa intengiso neemeko. Oku ngakumbi iphawulwe kwi ad ukuba umsebenzisi ubona xa engena umbuzo uphendlo kwi Google umqolo, "Yandex", kunye nayiphi na enye injini yokuphendla. Ngoko ke, kuyacaca ukuba inzuzo iphambili kolu hlobo imiyalezo - ukuba ezijolise. Umntu ubona lweentengiso umdla kwisifundo sakhe, yaye ngoko ke, kusenokwenzeka ukuba kutyelela resource target. Ziziphi ezinye iingenelo kule ndlela nendlela ukuqwalasela umxholo kwi Google AdWords iza kuphunyezwa, ngoko wamsa neyentengiso ezininzi kwisayithi?

Izinto eziluncedo esisebenza phantsi kwazo

Ukongeza ukuthumela idilesi ngqo, izibhengezo OMFUTSHANE zinezibonelelo ezininzi zingenakuphikwa:

• oko obonakalayo kwaye nokhupho ingqalelo umsebenzisi livela imizuzwana yokuqala emva kokuba ufumana iziphumo, ukuze inikezela 100% abasingethe abaphulaphuli ekujoliswe kulo;
• kuba kakhulu ukonga ngaphezu print, TV kunye neentengiso zikanomathotholo, njengoko uhlawula kuphela konqakrazo (utshintsho) abasebenzisi, kungekhona ngenxa ebonisa lonke yaye, ke ngoko, ukunciphisa iindleko abo bantu awunamdla kwakho;
• intengiso enjalo uncedo, kuba ubaleka yonke imini, kwaye walungisa nje ngokukhawuleza;
• Google sele abaphulaphuli omkhulu Ngokungathabuzekiyo kwandisa inani lotyelelo kwi sayithi yakho;
• ukusebenza ukubekwa enjalo lula ukulandelelela kunye Ngoncedo AdWords ye Google, uqwalaselo , eziza kuba thaca ngezantsi.

Njengoko le injini yokukhangela ethile Google, unga nokuba ukukhetha uya kuba yintoni ungavuma ukuhlawula - kuba izimvo, imisindo, okanye ukuguqula (oko kukuthi, abo abasebenzisi saphumeza amanye amanyathelo ngaphandle ujongile - .. Beka esisengobozini impahla baye ubhaliso, athenge into, njalo njalo n.).

Ukuba ezi zibonelelo waqiniseka uyakwazi ukuqhubeka kwinyathelo lokuqala ekudaleni umxholo. Ngokubanzi, wonke umsebenzi wohlulwe kwisigaba samalungiselelo (ukhetho amagama angundoqo kunye elibi, ad umbhalo, kunye nokudala neemboniso kuyo) kunye nozalisekiso, okt. E. kwanokulubeka intengiso Google AdWords, ehleli ukhetho mali, njalo njalo. N.

Inyathelo One - Ukukhetha yemfihlo

Ukuze ufumane amagama - kwezo umsebenzisi uya kuba nako ukufumana intengiso yakho, kufuneka usebenzise lomcwangcisi okhethekileyo. Izakufunyanwa emilukweni Google AdWords. Ukuze achole "izitshixo" ephambili iphazili phezu indlela akwazi ungajonga khona imveliso ethile ukuya ngabathengi. faka nje igama ubone ukuba yintoni umahluko, Ngokwezibalo, abasebenzisi abanomdla kakhulu rhoqo. Umzekelo, uphendlo elingundoqo for "iimveliso zabantwana" Sikwajonge for "zokudlala sana", "uSihlalo Shop", "ihlabathi abantwana". Izitshixo ziya kuba ezifana nezi kunikela, amathuba onalo okufumana umthengi.

Inyathelo lesibini - ukukhethwa amagama ezimbi

Ukubeka intengiso e Google AdWords izakunika nani ukukhankanya igama elibi, t. E., Abo apho abasebenzisi musa ukufumana intengiso yakho, wena musa ukuba zihlawule shintsha untargeted kangaka. ke kumgaqo njengoko isitshixo. Umzekelo, ukuba une ivenkile amatakane 'e Kemerovo, umbuzo "play yomntwana" wena, "zokudlala abantwana ukuba athenge eMoscow" - hayi, ngoko, kuba omnye amazwi akho ezimbi wayeza kuba "eMoscow". Ayibandakanyi, njengokuba umthetho, hayi kuphela criteria eengingqi. Kunokuba uluhlu, wena musa ukurhweba (umzekelo, izitulo ezinamavili okanye Bikes yabantwana), ukuhlanganiswa "unikezelo", "non-mali", yaye ngaphezulu.

Inyathelo Three - Khetha mali

Xa ezichongiweyo amagama ngenjongo yokukhawulelana nemeko yakho, kwaye yenziwe, ungasa kwi parameters ezibalulekileyo kwindawo yayo. Ukuze wenze oku, yiya kwi Google AdWords, ebeka i "Amaphulo" tab, i "Othi kunye mali." Apha ungachaza CPC ubuninzi kwaye inani eliqikelelwayo yokuvela, ukusuka apho aya ukuphuhlisa uhlahlo lwabiwo-mali lwakho zentengiso. Apha sikhetha, kuba oko sifuna ukuba ahlawule - kuba izimvo, imisindo, okanye ukuguqula, kwaye ubonise uhlobo iphulo lokwazisa, oko kukuthi, apho uboniswa - .. In search okanye Bonisa nokusingqongileyo.

Yazisa ad

Kubalulekile ukuba nanini na umzuzu uyakwazi ukutshintsha okubhaliweyo kunye namazinga beposi. Ngapha koko, kuhlalutywa rhoqo manani, uya ukuchaza ngokwabo into ofanele ukuba akuzisele iziphumo.

Inzuzo enkulu beposi impumelelo kusini na ngokubhekiselele CTR lunciphiso kunokwenzeka kwamaxabiso inxalenye ye Google. Kuthetha ntoni oku ukuthini? Inyaniso kukuba "Google" kuluncedo ukubeka loo iintengiso, leyo ebezifunwa kakhulu. Ngoko ke, lo elikhulu inani galo ngokunxulumene komboniso, ephakamileyo bid yakho, ngoko ke, le indawo ephakamileyo yomyalezo intengiso kwiphepha nangezantsi ixabiso layo.

Inyathelo lesine - useto zejografi

Njengoko kukhankanyiwe ngasentla, uyakwazi ukuphelisa indawo eendawo usebenzisa amagama ezimbi. Kakade ke, ngaphandle zonke izixeko, nina musani ezifanelekileyo, kunzima. Ukuze wenze oku, kulula ukuba uqwalasele ukuseta ummandla okanye isixeko apho uya kusebenza, kwaye ukufumana kuwe ophambili abasebenzisi ndawo. Kakade ke, ukuba le sethingi xa inkampani franchise Google AdWords, kungcono ukuba ukhethe indawo enkulu, ezifana kumazwe ico, ingakumbi ukuba une eninzi kwamasebe kunye ofisi ummeli.

ezinye izilungiselelo

Ngoko ke, yintoni enye inika Adwords Google? Setting inomnye umsebenzi umdla. Ukongeza zokupapashwa reference resource bangaya iinombolo zoqhagamshelwano, idilesi. Uyakwazi ukukhankanya ukulungisa ezininzi, ezifana "ukonga" okanye "ngenqanawe mahala." Ukuba unayo uluhlu olubanzi ngokufanelekileyo kunye namaqela imveliso eziliqela, ungakhankanya neendidi ezifakwe ad.

Qiniseka ukuba ukuseta ukuqala nokuphela intengiso zesimo ibonisa.

Kakade ke, indawo ekhethekileyo kuthatha ngokwayo ad ngenxa iya kunika indlela resource nendlela umdla umsebenzisi kakhulu, iya kuxhomekeka kakhulu kwimpumelelo yeli phulo xa iyonke. Oku kube mxholo umdla okanye eqaqambileyo, etsala ingqalelo umfanekiso, mhlawumbi kunikela kumthengi.

Ukuba nibe nentandabuzo ubuchule wakho, ukuba uya kuba nako ukwenza iintengiso ezikumgangatho ophezulu, usenokuba ube nomdla ekumiseleni intengiso Google AdWords ku Justclick. Yintoni na? Le yinkqubo elula nesebenzayo oko kunceda ukudala amaphepha ukuba abathengisi intanethi ngokusesikweni iintengiso, inkqubo lokuposa, ukuba mayibeke esweni ize icazulule nentsbenzo yeenkqubo, kuquka nabo ukuba uqwalasele e-Google AdWords.