Zeziphi iifomati ivenkile enkulu

Kweli nqaku siza kuthetha ntoni na iifomati ivenkile, nokuba zahluke njani. Ukongezelela koko, uya nilazi into eliyiyo Okukodwa zokuphuma Russian.

Imeko yangoku iimfesi

urhwebo Retail ngoku iye ibaluleka. Idibanisa iinkqubo zemveliso, usasazo kunye nokusetyenziswa, ukuba ibe isakhiwo eyodwa. Trade namhlanje uye utshintsho olubalulekileyo kwisakhiwo. Inani Iimarike zilungelelaniswe ngokuzenzekelayo sehle kakhulu. Abathengisi baba enkulu kwaye ukhuphiswano phakathi kwabo enomfutho. Okwangoku, othenge ingeniso urhwebo kakhulu imibutho yorhwebo kunye noosomashishini ngamnye, abenza imisebenzi yabo phakathi network ezisisigxina.

Iivenkile kukhuphiswano ukwanda umnikelo zonke iimpahla ezintsha kunye neenkonzo. Ukuza kuthi ga ngoku, iimeko zemarike luphawulwa ubukho esakhiweni engqongqo. Ukongeza, kukho neefomathi ivenkile entsha. Uphuhliso lorhwebo luphawulwa utshintsho ebalulekileyo iintlobo ukhathalelo kunye neendlela yentengiso. Kule nkalo, "eSoviet" Ukuhlelwa ayibonisi kwimo yazo yangoku.

ngokwemiqathango yolwahlulo

Iivenkile ezifaneleke ngakumbi ukuba babelane kuphela iindidi neentlobo, kodwa ngobukhulu. Ngokwemiqathango yolwahlulo kulo mzekelo zimi ngolu hlobo lulandelayo:

• uluhlu;
• ndawo;
• ixabiso;
• Iinkonzo IFomu Merchant;
• emoyeni;
• indawo;
• iqela ekujoliswe kuzo kubathengi;
• ukunyuswa.

Iivenkile format Basic ezithengisa ukutya

In Russia namhlanje kukho fomati 5 ezinkulu kwiivenkile zibanga kudla:

• shop "ekhaya";
• discounter;
• shop-yokugcina;
• ivenkile enkulu;
• hypermarket.

Ukuzihlola ngokufutshane ngamnye kubo.

hypermarket

Ngaba uyazi umahluko phakathi hypermarket ukuya evenkileni? Abantu abaninzi abakwazi ukubona ukuba yintoni umahluko phakathi kwabo. Ezi weefomati owahlukileyo yeevenkile ngemiyinge emincinci ngobukhulu kunye kuluhlu.

Hypermarket - ivenkile, ubukhulu yiyiphi na enkulu ngaphezu ubungakanani wevenkile. indawo yayo ayikho ngaphantsi kwe metres-10. M. m. Kwakhona, oko yahlukile wevenkile eyandisiweyo uluhlu lweemveliso, leyo isusela ukusuka izinto-40 ukuya amawaka 150.

indawo enkulu yokupaka enye okanye ngaphezulu esicwangciswe kubathengi. Oku kungenxa yokuba hypermarkets abathengi ngokuqhelekileyo abeza ngemoto. Kwezi iivenkile, ngokungafaniyo nezinye iifomathi, ufuna ukunikela ingqalelo kakhulu ukuba kube lula ukuba iindwendwe zazo ixesha elide. Kufuneka ube zangasese, ezithengisa ukutya, zokudlala abantwana, iindawo imveliso ukupakishwa, iindawo zolonwabo, njl

Supermarket kunye shop "ekhaya"

indawo Supermarket - ukususela nge-2 ukuya ku-5 amawaka macala m.. m. Le fomati iquka igumbi elikhulu, ukufumaneka iindlela zokufikelela, iindawo ukugcina elula, umoya ofudumeleyo, design enhle ingaphakathi. Amaqondo - ezintweni-4 ukuya ku-20 amawaka.

Hypermarkets kunye iivenkile, warehouses isebenze ziqwempu enoqoqosho nesiphakathi emarikeni. Ethelekiswa iivenkile, ukuba lwentando ngakumbi. tolo enoqoqosho yahlulwe kumacandelo ngamacandelo ngokwesiseko ixabiso. Ukongeza, oku kumana kunye nevenkile "ekhaya" - ngefomathi entsha. Oku kwindawo elula, zibandakanya ixesha umsebenzi elide, nto wathengisa inani eliqingqiweyo izinto ezisetyenziswa imihla ngemihla.

ivenkile yempahla

Warehouse ivenkile badla vula inkampani lehoseyile unako ukuthenga izixa ezikhulu impahla ngamaxabiso isaphulelo omkhulu kubavelisi okanye ezinye abaxhobisi. Kwakhona, ukuba alungiselele inkampani, leyo ngomzi imveliso. Okwangoku, isabelo yorhwebo lokushiywa lifinyele ngonyaka ngamnye. abenzi abaninzi basebenza ngqo kubathengisi. Shop-yempahla kulo mzekelo, kuba kuhle "inguqulelo" ibakala lewholesale ukuya urhwebo.

Buyela kwi-1960, le ndlela abembumbile. Okokuqala, abaxhasi ezinjalo kwanikelwa abameli amashishini amancinane kunye naphakathi ukuba unomdla uthenga izixa ezincinane impahla ngexabiso eliphantsi. Le fomati buchazwa elinokuvela le abathengi, kunokuba yokuthengisa. Kuthethwa intlawulo yokuthenga ngemali, uze umxhasi alisuse impahla. Kwilori ukuvumela imali yaye ngaloo ndlela kwandisa turnover kuthetha evenkileni yeempahla, ngoxa kuncitshiswa iindleko zokusebenza.

discounters

Ethetha discounters, kufanele kuphawulwe ukuba abathengi kuphela abanengeniso ephantsi zitsale. utyelelo abathengi zabo phakathi yaye anengeniso-. Ngoko ke, lo discounters kuyalungiswa iimfuno zabathengi.

Nanjengokuba ungakhumbula, neefomathi ivenkile lubalasele ubukhulu, uluhlu, ixabiso kwempahla, kunye neminye imiqathango. Ngokuphathelele discounter, yaye indawo yabo ukusuka 500 ukuya 1.5 macala onke. M. m. Uthotho bempahla kakhulu emxinwa, kunye neenkonzo ezongezelelweyo azifumaneki. It ayinikeli naluphi na uyilo Kumbindi, ngaphandle loyilo womnatha lwembumba kunye nolwazi kwabayityayo.

Ezi igcina zifumaneka kwiindawo zokuhlala, ekubeni Kucingelwa ukuba iindwendwe nga zothutho yakho. A Inani elincinane yeevenkile isaphulelo, eyenzelwe abanini imoto, sise ekudibaneni kweendlela ezinkulu, ngokuqhelekileyo phakathi komzi.

Ezicacileyo yeevenkile Russian

iifomati store New ezidweliswe ngasentla, idibanisa ukusetyenziswa kwezi ndlela zilandelayo yentengiso kunye lombutho yorhwebo: self-inkonzo yabathengi, ubukho lwezorhwebo jikelele, iiwebhsayithi zabo. Kwangaxeshanye, iinkampani Russian ukuba asebenza ngaphakathi kubo, babe eziliqela iimpawu. Iinkampani ezisebenza format hypermarket tshatisani inkoliso yabo zemigangatho yemfundo eNtshona. Noko ke, imigaqo Russian discounters, iivenkile, iivenkile "ekhaya" babe ezichaphazela zabo. Abayi ilingane imigangatho eyamkelwe kumazwe aphesheya. Oku okwe ikakhulu-nkqubo namaxabiso.

Umzekelo, ifomathi iinkampani Western "ekhaya" umise eliphezulu uphawu-up on impahla. Oku kungenxa yokuba ezi iivenkile kufuneka indawo enkulu, ithathwa njenge nkonzo. Format "ekhaya", yamkelwa eRashiya, ukuba ngandlel 'ithile. Okukodwa wayo kukuba izinga ixabiso le ngxokolo, ekwafanekisa amandla ukuthengwa abahlali kwisithili apho sibekwe khona.

neevenkile zempahla Iifomati

Market, ivenkile isebe, umnquba - iinkcazelo ongayi zonke Russian ukumnika. Iifomati iivenkile ezincinane iimpahla, eyenzelwe umthengi kunye imali avareji okanye sityhafile Ulazi kuthi. Noko ke, namhlanje kukho amagama amatsha ngakumbi ukuba amele iintlobo indawo zorhwebo. Sicebisa ukuba siqwalasele ezinye iifomathi iivenkile zempahla, elisandula wabonakala kwilizwe lethu.

Boutique

Boutique - igama kunye imvelaphi French. Ngoko wabiza Luxury amancinci shop kunye nempahla fashion. Boutique - yeKofu, leyo ethengisa impahla awodwa kunye nezincedisi. uluhlu lwayo ziquka iintlobo eziliqela iimpahla, kodwa hayi kuthi. Boutique usenokuba kwindawo ezisemthethweni intengiso yezindlu fashion odumileyo. Ngamanye amazwi, kunokuba multi-brand nesemono-brand.

Eli gama lisetyenziswa kushishino lwefashoni mihla ngokuba agcine iimpahla zexabiso kunye nendlela, nto leyo luphawulwa inqanaba eliphezulu lenkonzo, amagumbi yenzelwe kuphela, izixhobo ezahlukeneyo kwempahla, ebetha ngobuchule ukubonakala kwentsebenziswano kwaye abaphulaphuli ekujoliswe (amadoda nabafazi ingeniso avareji kwaye phezulu).

showroom

Showroom - eli gama liguqulelwe IsiNgesi lithetha "showroom". Le fomati store iquka ukubeka showroom apho zesampulu yemiyinge yokuqokelela. Iinkampani akafanga lokubonelela iimveliso zabo ezithengiswa zabo anike iidilesi kuphela abasasazi kunye nolwazi malunga nempahla. Xa ezithengiswa iinkampani ukuhambisa iimveliso, unako ukwenza ukuthenga isambuku.

Kwilizwe lethu, uninzi lwezi igcina alungiselele intengiso iisampulu impahla, leyo zimelwe kuzo. Ngaphezu koko, ukuba amenzele abasuka izihlangu phesheya, iimpahla kunye izincedisi ukuba Abathengiswa kwimarike Russian. Ezi zinto kuthengiswa "sites umboniso", leyo, ngokuzenzekelayo, kuchasene ifomathi ezithengiswa zehlabathi.

ivenkile Concept

Kwilizwe lethu ngokuthe ngcembe ukungena iifomati store entsha. -kontsept One-lwamacala. In IsiNgesi eli gama lithetha "multi-Store". La majelo azikho ithandwa kakhulu kwilizwe lethu, kodwa eYurophu kwivenkile ingqiqo ikuyo. Igama elithi yavela kwi 1990 emva kwexesha. Kwathiwa ke wenza ngendlela entsha yokulungelelanisa boutiques multi-brand. Lo mbono ephambili phambi iindwendwe indlela 'yokuphila'.

Ithengisiwe izinto ivenkile ingqiqo zidla kakhulu ezahlukeneyo, kodwa amanyene yi ingqiqo (umbono). Le lokulondoloza ukudala umoya ezikhethekileyo kunye nendawo ukunceda ukuzisa ihlabathi umthengi ethile. Ivenkile Ingcamango classical kuveza izinto ezinqabileyo kakhulu kwaye encinane, kodwa zenzelwe ukuba abathengi kunye kumanqanaba ingeniso ezahlukeneyo.

ngakumbi kule mihla kakhulu zithandwa ezi kunye nezinye yeefomati ivenkile. Russia ngcembe esigaya amava kumazwe Western, urhwebo apho esicwangciswe kakuhle nangoku kunokuba kwilizwe lethu. shopping Foreign iifomathi, iintlobo nezimbo leyo namhlanje zifumaneka kwindawo eyayisakuba yiSoviet Union, uhlala kusenzeka. Wavele, bona ukuba utshintsho olukhulu abemi elizayo kwilizwe lethu.