Ukuhlawula ... Iinjongo kunye neenjongo

Kungekude kudlulileyo, igama elithi "ukuthengiswa kwempahla" lwenziwa ngabathengisi, kwaye wonke umntu wayiqonda ngendlela yabo. Kwakuxhomekeke kwisikolo esisebenzayo seenkampani zaseNtshona esadlulileyo. Kwaye akukho namnye onokuza kwelinye iqela. Ingaba kukho uluhlu lwemveliso, okanye ukuhanjiswa okufanelekileyo kwiindawo zokuthengisa. Ukuhlawula ukuthengiswa kweentengiso kwakusoloko isayensi engatshatanga. Abaninzi abazange banamathele kubaluleka kuyo, nangona baqonda ukuba le ndlela ikhokelela ekunyuseni kwithengiso, kuphela indlela leyo ayizange ifundwe ngokupheleleyo.

Ukuhlawula: yintoni le?

Ngaphantsi komsebenzi uqondwa enye yeenkqubo zokuthengiswa, okujolise ekubekeni izinto kwiithala zeenkonzo zokuzibonelela ukwenzela ukuba zifumaneke ngokubanzi kunye nokubonakala komthengi onokuthenga.

I ngcamango yenziwa ngesiNgesi "i-feysing" - lo mntu, ubuso buboniswa. Oku kubonakaliswe ngokufanelekileyo kweempahla kumthengi. Okokuqala, indlela yokuhambisa ixhomekeke kwi-assortment kunye nenani lobuso kwi-shelf space.

Xa i-assortment idlula inani lobuso, ivenkile ayikwazi ukubonisa zonke iimpahla ezithengiswayo, kwaye ukuba umthamo wobuso uncinci kakhulu kwimvelaphi ye-assortment yonke, oku kuya kubangela ukunciphisa imfuno yeyunithi yemveliso.

Iinjongo kunye neenjongo

Injongo yenkqubo yokutya-ukuqinisekisa ukulingana kokulahlekelwa kweempahla kwindawo yokuthengisa. Ubunokwenzeka ukuba umboleki uya kuhamba kunye nokuthengwa kweyunithi ethile ye-assortment, kufuneka alwele kwi-100%.

Ukufakela iimpahla kubangela iingxaki ezimbini.

• Ukugxininiswa kwengqalelo yomthengi kwimveliso ethile okanye uphawu.

Oku kunokwenzeka Iqhinga elibandakanya ukubeka inani eliphezulu lamabhalana ukutsala ingqalelo yomthengi. Le ndlela ivumelekile kwiivenkile ezinkulu, xa umthengi ejongene nempahla enye kwenye. Kule meko, i-assortment yakho ifanele ibekwe kwiindawo ezixhamlayo kwi-shelf space, ukuphepha "imimandla efile". Kufuneka kuthathelwe ingqalelo ukuba i-assortment ebanzi kakhulu idibanisa ingqalelo yomthengi, ngoko ukunciphisa inzuzo yesikhalazo. Inombolo ephezulu yamaleyibhile ivela kwizinto ezimbini ukuya kwezine.

• Ubuninzi bokuthi "ukuthatha" kwendawo yesalfle inenzuzo ngokubambisa kwayo.

Lo msebenzi ufezekiswa ngenani leenqununu zezinto ezikhoyo kwi-shelf. Ukuba ukuhlutha kwe-assortment kulwazi, inkampani "ibamba" indawo enkulu yeshalafu. Kukho ukuphakama okuphezulu ukuba izikwere zokhuphiswano zibuye zibe phantsi kweempahla zakho.

Kutheni oku kuyimfuneko?

Kucacile ukuba iinjongo ezilungiselelwe ngokwaneleyo zinceda ukufezekisa iziphumo ezifunwayo. Yintoni onokuyithengisa ngayo umthengisi, ngaphezu kweenzuzo kwifom yemali engenayo, ngeendlela zobungakanani:

• Ulawulo-indawo yokubeka iliso luza kunceda ukufezekiswa kweempahla;
• Ukubala okubalulekayo ngoncedo lwe-faciation kuya kunceda ukunyengela umthengi xa ukhetha umkhiqizo kwindlela yakhe;
• Ukuhlawulwa yimeko yerhwebo okanye inkampani kwiipulatifomu zokhuphiswano, ithuba lokubonisa ukuphakama koshishino lwayo.

Isicwangciso esicatshulwa kakuhle sisuka kwiindawo ezincinci okanye ezincinci iimveliso zeemveliso kwindawo engezantsi kwinqanaba. Kwakhona nethuba elihle lokuvumela abaphangi baqaphele ukuba abanalo ithuba lokusinda.

Ulungelelanisa ukufeza

Ukugcina indawo yeshefu, abathengisi banokubhenela kwiindlela zobuchule kunye neendlela. Ngokomzekelo, indlela eqhelekileyo - ukuhlanganiswa kunye nabaphathi okanye abalawuli beevenkile. Ngokubambisana kwabasebenzi, umthengisi akakwazi nje ukuphucula ukuthengiswa kwempahla yakhe ngokuyibeka endaweni eyona ndawo inenzuzo, kodwa nokwenza ukuba inkolelo ingabi nzuzo. Kule meko abaphawuli kunye ne-shelftokery bale nkqubo.

Ukulungiswa kweesitampu kufuneka ukuzibeka eminye imisebenzi.

Okokuqala, ekusetyenzisweni kwezikhundla eziphambili kufuneka kube ngaphezu kwezinto ezongezelelweyo. Ngaloo ndlela, iimpahla aziyi kuhlala. Oku kubaluleke kakhulu ukuba umrhwebi asebenzisana nokutya.

Ukuba inkampani iyanqoba kuphela i-market, awukwazi ukuyikopisha izenzo zekhokeli, ngenxa yokuba unokulahlekelwa ngumntu wakho kwaye uphume umncintiswano ekuqaleni.