Ukubuyisela kwakhona kwi-Yandex.I-Direct: indlela yokuseta kwaye isebenza njani?

Retargeting ngo "Yandex": ntoni na, ukuba asebenze njani na naye? Le umdla imibuzo iingcali abaselula kunye noosomashishini. Nawuphi na umnini ivenkile online ufuna abatyeleli baba intengiso ngakumbi anda kunye nokuguqulwa ekhulayo. Kungenxa iinjongo ezinjalo kunye retargeting wadala.

Le mbono "retargeting" ngamazwi alula

Isixhobo ethandwayo zokukhuthaza website yenkampani - ukuba intengiso neemeko. Abasebenzisi bona umyalezo elincinane elivela, ngenxa kweemfuno kunye imibuzo search. Kusenokwenzeka client unobtrusively ufumana ulwazi malunga inkampani, imveliso okanye imveliso.

Ngokulandela ilinki kwi umxholo, umsebenzisi usiwa site okokuqala kwaye ukuze uqhelane okubhalwe kuyo. Jonga imifanekiso, funda itekisi, ekhangela iinkcukacha ilungelo lokwenza isigqibo. Ngokusesikweni, umxhasi yenza ukhetho ngoko nangoko, kodwa ke kwiimeko ezininzi kokushiya isayithi.

Le nkampani mission - ukubuyela umsebenzisi kwisigqibo. Ngelo xesha, umsebenzi idityanisiwe retargeting "Yandex". Le iteknoloji kwenza kube lula ukuba babuyele ezi basenokuba ngabaxhamli umva ukuya kwisiza. Okwangoku ngokuba "iimeko Ukukhethwa abaphulaphuli."

Retargeting ikhuthaza imveliso, iinkonzo, okanye iilinki abasebenzisi ngaphambili batyelela indawo waza wenza kukho nayiphi na intshukumo:

• uhlale kwikhasi elide ngaphezu komzuzu 1;

• Ukwengeza izinto inqwelo zabo evenkileni, kodwa akazange odole;

• Siye elindile, kodwa akazange ukuthenga;

• kwaye njalo njalo.

Umsebenzi ophambili - ukwandisa ukusebenza izibhengezo. Noguqulo efanelekileyo setup landile ukuya ku-35% evela kumsebenzisi efanayo ukutyelela kwisiza kumaxesha yesibini kunye nezinye.

Ukumelana siseko retargeting kuyimfuneko gqolo ukuqonda into ukujongana, kunye nokuphumeza njani na ngayo. Setting up izixhobo zokwazisa ukuba waqonda, ngoko ke iziphumo ziya kubakho.

Retargeting ngo "Yandex": Imizekelo

Buyisela umxhasi okunokwenzeka emva kwisiza echanekileyo nzima. I-Internet izele efanayo kwezinye izibonelelo ngamnye, kwaye enze umnikelo ekhethekileyo ngakumbi nzima ngakumbi.

Retargeting ukhumbuza abasebenzisi ubukho kwisiza kwi Yandex Advertising Network (yan). Inkqubo Yan kwakukho amashumi amawaka sites kwi websites, eselula Smart TV-izicelo. Ngokuxhomekeka kuseto, ungafumana amawaka hits abaphulaphuli ekujoliswe imini nganye iindleko encinci.

Scheme of retargeting iqulathe izigaba ezithathu eziphambili:

1. A undwendwe uza site lakho ente amanye amagqabi.

2. Ubona rhoqo iintengiso OMFUTSHANE kwimisebenzi enxulumene-Yan kuloo sayithi.

3. It ubuyela kwisayithi kwaye yenza ukhetho.

Qwalasela inkqubo xa kusenziwa kulula:

• Fumana i "Yandex" Internet-shop ngelinen ebhedini.

• Khetha le resource ukuba intengiso neemeko.

• Khangela incwadi iimveliso ngaphezulu, dibanisa enye yezi engobozini uze ushiye isayithi.

Emva kwexesha elithile, le mveliso kuya kubakho kwi iintengiso kwezinye izinto ezininzi, uthungelwano zentlalo kunye imidlalo mobile. Ukuba oku kuyenzeka, ngoko ocoliweyo, ijelo retargeting "Yandex", ukusebenza into izicacele.

Le buchwepheshe ikuvumela ukuba intengiso "jaha" contextual ongase de etyelela ezinye iisayithi okanye usebenzisa iinjini zokuphendla.

Ziziphi iindidi retargeting, akukho

Kukho iindidi ezimbini retargeting kumgaqo lomsebenzi:

• ukuziphatha;

• search.

retargeting yokuziphatha

Ngokusekelwe isifundo lwemisebenzi umsebenzisi kwisiza. Olu ndwendwe uphonononga impahla okanye iinkonzo, kubalawuli lokukhangela, okucoca naziphi na izizathu, ukubuza imibuzo zokuxhasa. Ngomhla omnye izinto athe akakwazi kuhlala ixesha elide ngaphezu kwezinye, okanye yidibanise inqwelo yakho. Nangona kunjalo, ukuthenga, yena angabi kwaye ushiya isitora online.

Izizathu ingaba ezininzi: umntu ophazamisekayo, ilahlekile Internet, udinga ingcebiso lomnye umntu, kodwa ngenxa omnye - asinikezwanga umyalelo.

retargeting lezimilo "Yandex", ucwangciso leyo yenziweyo ngokusekelwe koko izenzo lwenziwa yi ngumsebenzisi, oluqalayo ukuba zifane ubukho esizeni zonke iisayithi yan.

Kukho iintengiso kwazo babujongwa imveliso okanye noontanga ngexabiso eliphantsi. Ezikhundleni kule imveliso okanye iinkonzo sesisa ukuthenga.

Eyona njongo ingundoqo retargeting zokuziphatha - ukubuyela umsebenzisi kwisiza uze ukhuthaze ukuthenga.

retargeting search

wesenzo oluthathela ingqalelo izicelo yomsebenzisi akhawunti ukukhangela iinjini. Ngokusekelwe yokuba umntu ukhangela, izibhengezo ekhethiweyo. Ezi zindululo kuvela kumaphepha enjini yokukhangela, kwakunye nezinye iisayithi kunye namaqonga.

Siqwalasela ukukhangela retargeting kwi "Yandex". Yintoni na ungenza khangela ngokutayipha ukufuna izihlandlo 1-2, "zokulala". Emva kokuhlolisisa iziza eziliqela, kuya kuvela ezinye ixesha kuyo yonke le ntengiso:

• ukuthenga ibhedi satin zelinen, ndawonye-25% isaphulelo;

• Bed ilinen (Ivanovo) ngexabiso elifanelekileyo;

• kwaye njalo njalo.

Injongo apha kukutsala abasebenzisi kwisiza nokunyusa kumfowunelwa uphawu. Oku kwandisa ulwazi evenkileni umthengi ukunyaniseka kungenzeka.

iingenelo retargeting

Inzuzo ephambili retargeting kukuba ingcali abamise nokuxhonywa kwezaziso ngokusekelwe izenzo eyenziwa ngumsebenzisi. Ukujongana nalo mba ngcono ngemizekelo ethile.

1. Umyinge ndibuvelela site (1-2 undwendwe wavula phepha, yaye ngoxa). Kule ngobuwena, kufuneka ukucinga retargeting kwi "Yandex": ukuseta njani ukuze abathengi buyela kwaye ufunde ngakumbi linikeza ivenkile? Yonke ingqalelo inikwa site umsebenzisi ukuvula iphepha main okanye ulawulo

2. Khangela incwadi amacandelo kunye iimpahla okanye iinkonzo ezithile. Le ndoda yafunda imveliso, kodwa zange oda novulelweyo. Ngokuqhelekileyo, oku kwenzeka kwiimeko apho abathengi basafunda nokunikelwa kusuka kwiivenkile ezahlukeneyo. Kulo mzekelo, retargeting kuya kunceda ukutsala ingqalelo abathengi le mveliso olifunayo esebenzisa kwizabelo, izaphulelo, izipho okanye ibhonasi.

3. Product idityaniswe engobozini, kodwa akukho myalelo. Umceli-mngeni kukuba bubuyiselwe umtyeleli iphepha lokuthenga. Kisa ukuba ukuze ukunceda sisibonelelo elikhethekileyo kunzima ukwala.

4. Iimpahla ezithengiweyo okanye inkonzo wayalela. Kweli nqanaba, umsebenzi isixhobo efana retargeting ukuba "Yandex" - ukuseta njani ubonisa ukuba umthengi ukunyaniseka? Kunye nentengiso zesimo nokuba ngamathuba ukukhunjuzwa kwingqwebo yakho, xelela malunga yokuthengwa wenze umthengi njalo njengesiqhelo.

Retargeting kunceda ukukhuthaza iindwendwe kunye nabathengi kho onke amabanga, ukusuka ukufuna ukuba impahla ngaphambi kokuba bathenge.

Izicwangciso ilungile:

• ukutsala nabo ezintsha;

• ulwazi brand;

• uguqule abathengi "iqhosha lokulayita" "esithi";

• ukwandisa ukuguqulwa;

• ukuqinisekisa ukunyaniseka icebo.

Retargeting ngo "Yandex": iintlobo kunye tips iswitch

Sele kwenziwe iintlobo ezimbini retargeting ichazwa: zokuziphatha kunye search. Kwakhona ukwahlula yi kubaphulaphuli:

• Target.

• Ingxenye.

Umahluko amanga neqiniso abaya kuboniswa iintengiso. Ngamnye kubo kufuna ezinye zoqwalaselo apho isiphumo ixhomekeke. Kodwa kwisigaba samalungiselelo, kuzo zombini ezi meko efanayo, angeke eyenziwa ngaphandle kwezinye izenzo.

Zilungiselele ukuba ulungiselele

Umsebenzi iqala kunye nobhaliso i-akhawunti kwi "Yandex". Xa iya kuvela yeposi, kwaye ziya kufumaneka zonke ezinye iinkonzo ngokuzenzekelayo.

1. Bhalisela "Yandex.Mail".

2. Yenza sibali "Yandeks.Metrika".

3. Lungelelanisa counter "metric".

4. Yibeke phezu website phambi kokuba lokuvala

5. Yiya setting up retargeting.

Dala umkhankaso ku "Yandeks.Direkte" kungaba yinto nangoko okanye emva ekuseteni ekujoliswe okanye inxalenye.

Retargeting ekujoliswe - imigomo

Thembela retargeting "Yandex", ogama sicwangciso isekelwe ukhetho iithagethi.

Umgomo isenzo lomsebenzisi kumhlaba resource, nto leyo ekhokelela kwiziphumo ezinqwenelekayo. "Yandeks.Metrika" ikuvumela ukuba ukuchaza iintlobo 4 yeenjongo:

1. Imibono.

2. Ukutyelela kule page.

3. javascript-siganeko.

4. Ithagethi zizonke.

Kubalulekile kakhulu ukuchaza iinjongo, nto leyo eza "kutshutshiswa 'iindwendwe. Eyahlukeneyo parameters ibekwe ngohlobo ngalunye lwezibonelelo.

!!! Council. Nevenkile online Kucetyiswa ukuba usebenzise iinjongo ubuncinane ezintathu:

• into idityaniswe enqwelweni, umyalelo asinikezwanga, ekhohlo;

• umthengi utyelela engobozini, kodwa umyalelo akenziwa;

• baqalisa inkqubo yokuhlola, kodwa wasilela egqibeleleyo, ndililahlile kwisiza.

Umzekelo, funda ukubeka indlela i injongo "izimvo":

1. Yiya kwi "Yandeks.Metriku";

2. Nqakraza ku "Izilungiselelo" kwi menu nkqo ngasekhohlo;

3. Kwi menu bar ekunene, khetha i "Iinjongo";

4. Nika igama lobuhlobo (utyelelo of iphepha);

5. Cwangcisa i "View" (3 - oku kuthetha ukuba iintengiso retargeting iya kuboniswa kuzo zonke iindwendwe ndilolonga ubuncinane kwiphepha 3 site);

6. Phawula "Retargeting."

Ngokufanayo, ungenza akha phi iithagethi ezahlukeneyo iimeko.

Ingxenye retargeting - nokudalwa komsindo

Kuba ukubonisa iintengiso ingxenye ethile yabaphulaphuli aphendule retargeting kwi "Yandex". Indlela ukuqwalasela kwicandelo - siya isikhokelo amancinci okanye bodwa:

1. Ngo Yandeks.Metrike hamba iingxelo.

2. Khetha i "Iingxelo My".

3. Cofa i "ingxelo Entsha".

4. Kwiqela lenjongo top, chaza ixesha ingxelo (ngokungagqibekanga i kwinyanga ephelileyo).

5. Oku kucwangcisa i imeko "leyo utyelela ...." +

6. Khetha i imeko "ukuziphatha".

7. Cwangcisa udidi lwe "ixesha kwisiza".

8. Khankanya "Kuba imizuzwana phezu 45."

9. Gcina ingxelo.

Ngaloo uqwalasele ingxenye ziindwendwe ezibe kwisiza elide ngaphezu kwemizuzwana 45. Baya ukubonisa iintengiso ukuthi zidalwe le baphulaphuli.

abatyeleli yeengcandelo banokuba neempawu ezahlukeneyo, ezifana:

• ubudala;

• obuchetyiweyo esandeni;

• indawo;

• ixesha elichithwa kwisiza, njalo njalo. d.

Iiplastiki eyakho lwakho okanye usebenzise esele zenziwe iinketho banikela "Yandeks.Metrikoy".

• iindwendwe entsha.

• Ababuyela Iindwendwe.

• Ukufuna lwezithuthi, njalo njalo. N.

Ubukho inxalenye kwi "metric" - kuyimfuneko. Iphulo yentengiso, kugxilwe kwiziphumo, kufuneka siqulathe le thagethi ceke, edibanisa iimeko ezininzi.

iphulo lokwazisa intengiso ukuze retargeting

Ke kaloku, ukuba iinjongo kunye ziqwempu akhiwa, kuyimfuneko ukwenza iphulo lokwazisa. Ukuze wenze oku, yiya kwicandelo "Yandex" lo.

Apha, umsebenzi kokuqhubela phambili sele wadala iphulo, okanye entsha zivulelwe. Ukuyila zokuqwalasela iphulo lokwazisa yokuqala - lelinye ibali. Jonga lo mba ngokuzimeleyo, kuba sohlala kweli nqaku sithetha isixhobo efana retargeting kwi "Yandex".

Indlela ukuba kumiswe iintengiso pre-ezenziwe? Le iteknoloji usebenza kuphela yan, ngoko ke eli phulo kufuneka ukhethe isicwangciso hits "ulawulo Independent kwiintlobo ezahlukeneyo kweendawo," ukukhubaza ukubonisa kwiisayithi uphendlo.

Ngaphezu koko wadala le ntengiso. Akukho imithetho engqongqo, usebenzisa itekisi, unxibelelwano kunye nemifanekiso. Khetha isihloko eza kutsala umdla undwendwe, bhala iintengiso kwaye dibanisa i umfanekiso umdla.

Ukongeza iimeko retargeting

Oku punkt- inyathelo elibalulekileyo kwi indlela eya empumelelweni. sentlalo yalo kwicandelo enye ngezantsi. Ngokungagqibekanga Musa zibekiwe, kuyimfuneko kuku cofa "Yongeza" iqhosha.

Okokuqala, thina siphendule lo mbuzo: imiqathango Iqela (xa retargeting "Yandex") - ntoni na nendlela yokukhetha kuzo?

Amaqela zihlangana ezininzi iparameters kunye neenjongo zentetho omnye wemiqathango kwangaphambili. Zahlula ngokwamaqela amathathu ukuze kuphunyezwe bume zomsebenzisi wonikezelo ngexesha elinye ukutyelela le ndawo:

1. Ukuba ubuncinane omnye - oko kuthetha ukuba umsebenzisi ibetheke ingxenye, okanye ukufikelela usukelo ngexesha elinye.

2. Bonke - umtyeleli bobabo icandelo elinikiweyo kwaye lifikelele injongo ethile (umzekelo, indoda iminyaka 35-40 Wenza umyalelo).

3. Elingayizalisanga a single - client akazange angene icandelo yaye akazange aphumeze nayiphi na injongo.

Ukukhetha isicwangciso kwiqela, uze udibanise izahluko ekujoliswe kulo.

Inyathelo elilandelayo ukumisela ixesha ekufezekiseni le njongo. yiyona ndlela ilungileyo zithathwa kwisithuba seentsuku ezili-10 ukuya kuma-20. Kubonakala ukuba iintengiso ziya kuboniswa kuphela iindwendwe ufikelele usukelo iintsuku 10-20, iziphumo ezininzi yakutshanje (nyanga, emibini, kwiminyaka emithathu edlulileyo) akayi ayinakubalwa.

Inyathelo lokugqibela - rate

Ngabathengi bafika retargeting iintengiso sele 'esithi ", ngoko uyakwazi ukucwangcisa bid ephezulu, kodwa hayi ngaphantsi yan. Price kuxhomekeke lwabiwo-mali, imisebenzi, coverage abaphulaphuli njalo njalo. Nika iingcebiso ezithile njengoko ukuseta-nganye cofa, wena awukwazi.

Beka bid yakho uze ugcine useto. Ngoku ngesibindi uthi retargeting evela kwi "Yandex". Esi sicwangciso lugqityiwe.

ngenxa

Retargeting ngo "Yandex" - iteknoloji evumela ukuba 'ukubamba up "rating, ukubaphembelela ukuba enze isenzo. Kuba kwiivenkile intanethi kubalulekile ukuba umxhasi ukhuphe umyalelo kwaye zahlawulelwa Landing kuyimfuneko ukwenza isicelo kunye like.

iithagethi Kakuhle abaqwalaselweyo ziqwempu "Yandeks.Metrike" ukunceda ukusombulula abaphulaphuli ifanelekileyo, ukonga imali kwi ibonisa abathengi "iqhosha lokulayita".

Kunconywa ngokukhethekileyo kulabo abajamelana nazo zonke iindlela zokuthengisa kunye nezicelo. Iimeko ezibuyiswe kakuhle zikhuphula ukuguqulwa kwesayithi ukuya kuma-30%, kwaye ukhangela abathengi abatsha, ukwenza uphawu lube luphawulekayo. Omnye akakwaziyo kodwa uyavuma ukuba iintengiso ezibonakalayo aziyi kukuvumela ukuba ulibale malunga nenkampani.