"UCalvin Klein": ukuqhumisa ngomlingiswa

UKelvin Klein waqala ukudala kwimizuzu engama-60. Emva koko yena nomhlobo wakhe uBarry Schwartz babumba uphawu lokuthengisa, baqale bajolise kuphela kwiingubo. Ukuguquka kokuqala kwenzeka xa uKelvin wakwazi ukudala kubasebenzi, eqinisweni, ibhulukhwe ze-jeans - i-super-sexy kunye ngexesha elifanayo. I-revolutionary revolutionary Klein ivelise ngokusungulwa kwesimbolo se-unisex, esithandwa ngabantu abaselula basezidolophini. Ngomsebenzi wakhe, uhamba ukusuka kwimigca ecocekileyo, ecacileyo, ecacileyo, encinci kunye nokulingana, kwaye endleleni eya kuphuma ihlaziywa kunye nokungafanelanga ngokwesini. Lo mkhuba uye watshintshwa kwizinto ezisuka kwi-"Calvin Klein": iziqhumiso zabasetyhini kunye namadoda, iiglasi, iingubo zangaphantsi, amawashi.

Siza kuthetha apha ngokubhekiselele kwizinto eziqhumayo zendlu yefestile. Umfanekiso womdali "njengomxhamli wezimiso zokuziphatha" uye waguquka "kwiCalvin Klein". Ziyakhathalela kwaye zizimele, zizibonakalise zibonakaliso zexesha elide-lokuba ngumntu, kungekhona ukuhambelana nemigangatho, ukuba ngumntu, ukhululiwe kwaye akhululeke kwimibonakalo yazo. U-Klein wenza i-unisex igrume, kodwa kunye neengqungquthela zokuqhumisela "kuye" kunye "Nokuba kuye." Kuzo, amadoda anonya, kwaye abafazi babonakala be-elf-nymphettes.

Oko kwakuqhele ukufumanisa isibindi kwakudala kudlulileyo kwiklasi yaseCalvin Klein. Iqhumiso le ndlu ingaba yintyatyambo kunye neyintsha, e-oriental kunye ne-sweet, kunye neziqhamo okanye iziqhamo. Kodwa zifana ne-dizzy, zifukiselwe umzila ongabonakaliyo, unike umgcini isicatshulwa esicacileyo somntu ngamnye. Phakathi kweemveliso zale ndlu unako ukhetha i-flavour yehlobo kunye nobusika, kubini abancinci, abantombazana abancinci, kunye nabasetyhini abaye bafikelela kwixesha labo.

Kuyathakazelisa ukuba yonke into icingelwa ngayo kwimveliso ukuya kwiinkcukacha ezincinci: umlo kunye nombala webhotile zibophelelwe kukuqhumisa, zenza yonke into ephilayo kunye nayo. Le yonke "uKalvin Klein" - i-perfume evela kule nkampani ayifakwanga ngopopori lwangaphandle, inxalenye yendalo yomntu. Ukuba ngaba basemzini kumnini, abayi kuvulwa. Thatha ubuncinane ubunqamle "Ubuhle bobuhle": bufanelekile ukuba bavelele, abafazi benyama. Ubumnandi obumnandi kodwa obumnandi bubangela ubudlelwane kunye nomzimba omhle we-naked, kunye nokuthobeka kunye nokugqithisa kwemigca yayo. Iintlobo zokuqala ziintlobo ezinobisi beepereji neebomvu ezibomvu. I-jasmine kunye ne-bergamot, i-peony kunye ne-tender lily efihliweyo entliziyweni yokubunjwa. Kwaye kwindlela yokuhamba uhamba ubumnandi be-vanilla, ubulili be-musk kunye ne-languor ye-sandalwood.

Olunye uhlobo oluthile oluvela "kuCalvin Klein" - isiqhumiso "CK IN2U HER" - ibonisa isizukulwana senkulungwane yesibini. Ukunxibelelana kwingxoxo kwenza abantu basondelane, kungakhathaliseki ukuba imida kunye nemida eyahlula. Ubuntu yinto ephambili kweli hlabathi lanamhlanje. Kungakhathaliseki ukuba ubukeka njani, kubalulekile ukuba ungubani. Ukubunjwa kubhubha nje nge-bergamot spray, amaqabunga e-currant kunye ne-pink pepper fruit fruit. Umxholo oyintloko ngumcaka omhlophe kunye ne- orchid emhlophe, kwaye kwimizuzu yokugqibela i-neon amber, imisedare ebomvu kunye ne-vanilla bhuqa imisindo.

Amafomu wesimboli se-unisex kuya kufuneka ukuba atyale uphuhliso olutsha lwendlu "uCalvin Klein" - igrume "CK IN2U HEAT". Ukhetho oluhle kwixesha lehlobo. Eyona nto ibonakaliswe ngobushushu, bushushu obushushu kunye ne-cocktail ekhanyayo ye-martini kunye nama-apula. Kwinqanaba lobuninzi lifihliwe umxube ongaqondakaliyo we-sandalwood, umsedare, i-ginger kunye ne-orchid. Yaye ngenxa yale ngqungquthela yokugcoba "Ukuqaphela abantu" kufanelekile.