MLM - ntoni na? ishishini ngempumelelo okanye umkhonyovu?

Isitshixo iinjini imibuzo uphendlo ecaleni ungayiqondiyo MLM amagama rhoqo ezifana scam, iphiramidi, uqhawulo-mtshato, kwaye nkqu elithile. Kwaye oku kubangelwa ikakhulu yokunqongophala ukuqonda kakuhle eli amashishini. Abantu abaninzi bakholelwa ukuba le yesiqhelo scheme yephiramidi, imali apho uhamba "phezulu" kwaye ifakwe kwi-akhawunti yebhanki ngabaququzeleli. Ingakumbi ukuba "izikim" ezinjalo wasebenza ngokwenene nzima kwimbali yakutshanje, yaye abaninzi kubo baphulukana imali ubomi babo. Kodwa iiphiramidi ezinde azikho, yaye ezinye iinkampani MLM bayaphumelela eminyaka. Kwaye abaninzi "networkers" abasebenza kuzo, ukuphumeza yintoni na ekufuneka ziphunyelelwe ukuqeshwa - nokuzimela.

Kodwa eneneni? MLM - ntoni na? Okokuqala, ukuba lo shunqulelo kuvela IsiNgesi i MLM, leyo imela "Intengiso multilevel". Oko kukuthi, ukuthengisa amaninzi level-. A lwezentengiso kwi ezingundoqo wayo - lulawulo lwemisebenzi yombutho. Kwaye le ibandakanya inkqubo imveliso, amaxabiso, imisebenzi ezithengisayo, uphando kwimarike, unxulumano noluntu kunye nangaphezulu. Oko kukuthi, ukuba iphume phandle ukuba MLM - ukuba enye iindlela lolawulo lweshishini. Kwaye umongo wayo kukuba abasasazi azikho nje ukuthengisa impahla ye nkampani, kodwa umdla kule abasasazi ezintsha. Kulo mzekelo, "networkers" MLM musani ukwenza nto simahla. Bafumana ipesenti yabo intengiso buqu kunye neebhonasi owayedlala turnover wabangenisa.

Kwaye ukuba "umbe nzulu", ibhekisela imbali, sinokufunda indlela wazalwa kushishino MLM, yintoni uhlobo lweshishini. Yonke le nto yaqala ngo-1927 xa uKarl Renborg ngokusekelwe izongezo ilusini lusekiwe. Kunye nolwazi malunga kubo qala yagcwala kuphela 'ngelizwi lomlomo ". Oko kukuthi Renborg wathetha ngezongezo bakhe abahlobo kunye nezihlobo, owathi yena ekwabelwana ulwazi kunye nabahlobo babo. Kwaye le nkqubo yonke waya kude ukuze Carl nje akukhange ixesha ukuphendula isicelo zokufuna ukuthenga impahla yakhe. Kwaye ngoko ke wazalwa ngumbono buchopho. Uphakamise kumhlobo yakhe kuphela yokuxelela abantu ngezi umzimba, kodwa ukuba athengise ukuba banike ikhomishini zabo. Emva koko wagqiba ukuhlawula le migca ilandelayo kunye abasasazi, lo gama ukwakha yeyokuqala ezimbalini network MLM.

Hlobo luni lomsebenzi, yaye yintoni iingenelo eza, kungekudala ndaqonda abanye abantu. Renborg yena ngo-1934 waseka inkampani ebizwa «California Vitamins», ukuba «Nutrilite Products» sathiywa ngo-1939. Kwaye esebenza ngabasebenzi ezifana Dzhey Van Endel kunye Rich DeVos. Kwaye bafumane namava, ngo-1959 amalungiselelo sele brand wakhe, esithi «American Way Corporation» okanye «AMWAY». Kwaye ngoku yenye iinkampani sikhulu kakhulu nempumelelo network.

Kodwa kule mihla, imigulukudu ezininzi scam yesingxobo badged MLM wabo. Yintoni na unika? Ewe inshorensi esemthethweni imisebenzi yabo embi. Kwaye abantu abaninzi apha baphulukana imali yabo kunye nexesha, badana zokumaketha womnatha ngokubanzi. Kwaye uphephe oku, kufuneka ukhethe kwinkampani MLM ekunene. Ke ukuba buzinzile Association of Direct Ukuthengisa, eliquka evunyiweyo kuphela kubo. Kule umbutho website, kwaye iyafumaneka kuwo onke amalungu ulwazi kuyo. Ngoko ke, ngaphambi kokuba wenze ukhetho inkampani womnatha, ulingana tyelelo. Ke amathuba okuphumelela ishishini MLM uya kwandisa kakhulu.