Iintlobo yokufunwa

Yintoni na imfuno? Kuyinto luphawu ebalulekileyo emarikeni. In marketing - yeyona nto ephambili esweni rhoqo, ukufunda eneenkcukacha kunye nefuthe abantu.
Imfuno (silinganisa) - kukho imfuneko, le ntetho yemarike yaye rhoqo yomelezwa imali. Thetha solvency yakhe, kuba imfuno naluphi na uhlobo, ngokwenkcazelo, nazinkinga, kodwa kungenjalo ke imfuneko nje. Lo mbono nayo ichazwa ubuchule kunye nenjongo umboleki ukuba bathenge imveliso ethile kwindawo ethile ngexesha elithile. Neefolokhwe abanamakhono ezahlukeneyo.

Umthengi - yinto isenzeko oluxandileyo, ubunjwe izinto ezahlukeneyo ukuba babe neempawu ezithile zentlalo, ezoqoqosho neyokusasazeka koluntu, kwakunye engingqi. La macandelo kwenza kube lula ukuba ezohlula iintlobo kwemfuno zabathengi ngezizathu ezahlukeneyo. Ezi zenzo lula hlengiso yakhe. Kukho ezi ndidi zilandelayo yesinyanzeliso ukuza kuthi ga ngoku:

1. Negative (iimpahla okanye iinkonzo). Imarike akazange ayamkele imveliso okanye inkonzo. Umsebenzi kwentengiso kulo mzekelo, kukufunda uxhathiso imvelaphi kunye nokumisela isakhono yenkqubo sentengiso ukutshintsha isimo sengqondo zingathandekiyo HIV ngokunyusa imveliso yaye zikhuthaze ngakumbi kubathengi.

2. Unqongophalo imfuneko. Kuyenzeka ukuba imveliso umsebenzisi umtsalane okanye abanandaba nazo. Yintoni ukwenza ntoni? Indlela enze? Kufuneka sifumane iindlela zokunxibelelanisa iimpawu ezingundoqo imveliso kunye (yonke imihla) zendalo iimfuno zabantu kunye neemfuno zakhe.

3. Ngaba Ikho. Le Imfuneko imveliso, nto leyo. Abantu abaninzi baphupha ukuba imveliso leyo ayikho. Kulo mzekelo, lo msebenzi marketing ukufumanisa ubukhulu imarike enokubakho kunye nokudalwa ngeemveliso kunye neenkonzo ukuba uyakwazi ukuhlangabezana neemfuneko.

4. Zeziphi ezinye iintlobo ebango? Zecomputer apha: isiganeko. Xa Ukwanda yorhwebo okufunwa ziimalike iwela ngokuhla. Nabathengisi kufuneka uhlaziye ngokunzulu izizathu ukuwa, kwakunye ukufumanisa ukuba kunokwenzeka ukukhuthaza intengiso imveliso kwakhona (iinkonzo) ngokufumana iimarike ezintsha kunye neemveliso ukulungiswa.

5. mgaqweni. Kuxhomekeka kwixesha lonyaka kwaye nkqu yokuthengisa imveliso mini ukuze hexi. Kufuneka sijonge ukuba iindlela smoothing intlokoma enjalo lokusasazwa imfuno ngexesha kunye namaxabiso bhetyebhetye, amanyathelo ezahlukeneyo inkuthazo kunye nezinye iindlela lokukhuthazwa kwabathengi.

6. Usekela. Ngokwesiqhelo kwimeko enjalo inkampani uyaneliswa kurhwebo yayo. Iintlobo imfuno luphawulwa kukunqongophala kuyo, yaye xa imfuno luxhaswa - le meko ezimnandi kakhulu. Injongo marketing ukuxhasa kumphakamo wangoku nangona elisoloko ukutshintsha ezithandwa kunye nokukhethwa kubathengi, ukwandisa ukhuphiswano. Ezi mpahla kufuneka ekumgangatho ophezulu kunye nabasebenzi zenkampani rhoqo nokuhlola umgangatho ngokwaneliseka, ngoko ukuhlalutya ukuchaneka izenzo zabo.

7. demand ngokugqithiseleyo. Kule meko, oku ingaphezulu isinikezelo, siqinise akakwazi (okanye akufuni) ukuya kumhlangabeza. Kufuneka sijonge iindlela zokunciphisa isigxina okanye okwethutyana yemfuno omkhulu onjalo. Oku kunokwenziwa ngokuvusa amaxabiso okanye ukunciphisa inkonzo. Umgaqo-nkqubo wenkampani kuthiwa demarketing.

8. ezingafunwa. Le yimfuno ye imveliso lubonise yingozi empilweni. Kulo mzekelo, kufuneka ukweyisela abathengi bemveliso "okubi" ukuyeka imikhwa emibi; asasaze ulwazi eloyikekayo, ubalathise manani; kakhulu ukukhulisa amanani zinciphise nokufumaneka le mveliso.

Apha siye sahlolisisa iindidi ezifunwayo yokuthengisa.