Yintoni seo-copywriting: izibakala ekhawulezayo

Ngaba wakha wazibuza uyintoni iimpendulo kukulayinisha ukuya kwi Internet? Oko kusenokubonakala ngathi ukuba itsalwe ngequbuliso, kodwa ayikho. Ukuze kubekho ingeniso evela kwisiza kufuneka kutyelelwa elona nani likhulu kangangoko labantu, nekhonkco kwisiza lanikwa omnye uphendlo kuqala.

Yintoni SEO copywriting yaye yintoni na ukuba?

Kukho ikho into SEO copywriting, kwaye kufuneka oko ukwenzela ukuba ubhale inqaku ngathi phezulu kangangoko kunokwenzeka kwi kuluhlu iziza ezicetywayo ngumsebenzisi ukuya injini yokukhangela. SEO copywriting - kukuba ukubhala amanqaku ezenzelwe (ukusuka IsiNgesi Search injini - SEO - Ukulungiselelwa iinjini zokuphendla). Ukulungiselelwa sikuko obeka kule sicatshulwa amagama aba amagwegwe apho babenethemba umphezulu yaye encothula irhubhululo oluzenzekelayo. Ukuba ufuna ukufunda ukuze ifumane indlela kakhulu kwi Internet, kufuneka ukuba bakwazi copywriting seo. Ingaba iitekisi SEO-eliphezulu basoloko eninzi ngaphezu amanqaku eziqhelekileyo ulwazi.

amagama

Amagama abo "isitshixo" ukuba baqonde umxholo wenqaku, zibonisa eli ngamafuphi ebhaliweyo. Kodwa ke kukho enye phawu: angudoqo mabadibanise kanye noko umsebenzisi engena kwibhokisi yokukhangela. Lo msebenzi ukukhetha amagama kunye ngokuhlakanipha zizibandakanye kwisicatshulwa yengundoqo.

ukuthambekela tsakisaka ra iinjini zokuphendla ukubonisa kuphela iintelekiso ngqo kunye wangena umbuzo wakho, kodwa ntonye. Umzekelo, ukuba angenise Yandex "kuthenga TV" umgca, izicatshulwa ke mba uya ithole equlathe amazwi 'intengiso TV. " Ngaloo ndlela, la manqaku ukuba copywriters ezibhaliweyo zibe efundekayo ngakumbi umdla.

Khetha amagama azikho ezilula kangaka. Ukuba uluhlu indibaniselayezitshixo asinikezwanga yi copywriter kwi ekuqulunqweni iinkcukacha, ungasebenzisa iinkonzo imibuzo enjini yokukhangela onokukhokela manani.

isihloko Rating

Kodwa nantsi inqaku SEO kubhaliwe kwathiwa, kwaye kuyimfuneko ukuba siqonde kuyo.

• Itekisi kufuneka ibe yodwa, omnye uhlobo, akukho ezibhalwe ngabanye. Ukohluka wesicatshulwa kunokuba esesikweni (a ngokubalisa kwakhona le amanqaku ezikhoyo ngamanye amazwi) kunye yesemantiki xa umbhalo iqulethe ingcamango ekhethekileyo. umbhalo Kulungile hlawuleka kuzo zonke iindlela.
• Ibekwe kwi amagama Itekisi kufuneka ibe eninzi ngokwaneleyo, kodwa hayi ngaphezulu kwe-5%. Le rhoqo isahlakalo indibaniselayezitshixo ekuthiwa isicaphucaphu yombhalo. Kubalulekile ukuba akukho "ungayibaxi" kunye ngamagama, okanye nkqu lonke iphepha kwaye site ukuvala injini yokukhangela.
• Amagama angaba ngendlela enye - loo ungeno ngqo netekisi, yaye zisenokutshintshwa amanani, bathanda ukwenza amabinzana, njl - liyangxengwa entry. ratio beenkcubeko ibizwa ngokuba X: Y, apho X - inani imigca izenzeko ifomu kwangaphambili (inombolo yetyala, declination), Y - inani kwezenzeko ze yaze yangxenga ifuthe lomanyano.
• Itekisi kufuneka ibe yinto efanelekileyo: umxholo wayo, umxholo kunye nee header kufuneka zihluzwe adityaniswe nisondeze ebumbene.
• Musa ukulibala ukuba Itekisi kufuneka ibe kwakhona umdla kwaye ulwazi, kunye efundeka (oku kuthetha ukuba kufuneka yahlulwe zibe yimihlathi, ziqulathe izintlu ezineebhulethi, iingongoma ezibalulekileyo kufuneka lubalasele ngqindilili).

SEO copywriting - umthombo yokwenene imali, nokuba kangakanani uya malini ngokupheleleyo phezulu kuwe.