POS-materials - ntoni na? Iintlobo POS-izinto. Yokuvelisa imveliso POS-izinto

Advertising ezama ukubamba umboleki naphi, kwaye okubaluleke kakhulu zeni imo umthengi linamanqaku yokuthengisa yokususwa. Advertising Hardware Stores izithuba ekuthiwa izinto POS. Iimpendulo lo mbuzo: POS-materials - yintoni na yaye kwenziwa njani? Thina ukuchaza iintlobo eziphambili neempawu ezi abathwali.

POS-materials: ntoni na nokuba kutheni kufuneka?

Uphuhliso intengiso eendaba kukhokelela inkangeleko iintlobo ezahlukeneyo kunye namagama. Ngokoqobo, ibinzana elithi «POS-izinto" uthetha kwindawo yentengiso - kwindawo ethengisela, kwaye le ezahlukeneyo intengiso ibhekisela konke oko kukuthi i-elementi ezimarikeni zoyilo. Zingakotshwa ifumaneka kumaziko eevenkile ezinkulu iivenkile ezincinane, zenzelwe ukuba ukuphembelela ukuziphatha umboleki kwindawo oyithenge kuyo.

Imbali ukuvela POS-izinto

Making ku-store kuvela phantse kunye kanye iivenkile izithuba. Sele nzulu kumaXesha Aphakathi, uyakwazi ukubona ekuyilweni ekungeneleleni igcina iindlela ezininzi gingxi. Ekuqaleni, le miqondiso, ixabiso omaka, kodwa ngokuthe ngcembe amathuba kunye neemfuno iintengiso linyuke, imveliso POS-izinto iye zande. intengiso boom e POS ingqamana kokufika kwiivenkile self-nkonzo kwinkulungwane yama-20. Kwaye ukusukela ekupheleni 21 a. nokuveliswa kwe POS-izinto iba izenzo zentengiso ikuyo.

Iimpawu umbono POS-izinto

indawo yokuthengisa Advertising rhoqo waqonda njengento lendalo embindini kunye navigation. Ngoko ke, umthengi alibonakali ukulahlwa okanye uxabane kwimiyalezo ezahlukeneyo intengiso ngaphakathi evenkileni. A eendaba original kwaye ulwazi ukuhlangabezana nkqu ubabalo umboleki, ngokuba zinceda ukuba benze ukhetho.

imisebenzi

On iintengiso POS-izinto zazabelwe imisebenzi ezininzi:

- Ukutsala ingqalelo abathengi ukuba imveliso ethile. imilo acacile makafakwe kwiindawo ingakumbi ecacileyo ukuvumela POS-izinto bonisa imveliso ethile phakathi kwabanye abaninzi kwi evenkileni ezishelifini.

- Isikhumbuzi imfuneko yokuthenga: intengiso kwimimandla oma okanye emgangathweni yorhwebo nga ukwandisa yokuthengisa ngenxa yokuba umthengi ofumana izinto walibala.

- I ezixhasayo ukwenza ukuthenga ngoku: ulwazi malunga ngezaphulelo nokwenyusa utyhala umthengi ukuba bathenge imveliso ngawo lo mzuzu.

- abathengi Ukuhamba emgangathweni yorhwebo: iindidi zemveliso lathisi kuvumela iindwendwe musa ulahlekile evenkileni, kunceda ufumane imveliso ekunene kwaye udale imo yokungqongileyo obutofotofo.

- nendawo yokuthengisela yezoCando: lahlule isithuba kwaye komele kweli sebe kaninzi yenza imbono indawo lethuba ngakumbi.

- Ukulawula indlela kuMthengi ivenkile: izibhengezo ezizodwa inceda wazise umthengi ngqo ukuya kwimveliso.

- ndikunyibilikise ngokufezekileyo imisebenzi zokwazisa: ukukhulisa ulwazi malunga nale mveliso, ukusebenza kwi memorability kunye recognizability brand.

The main eziluncedo

Izinto eziluncedo ze POS-izinto ukukhanya zabo, ukutsala ngokugqibeleleyo ingqalelo, kwaye ukuba umboleki ufuna inkcazelo engakumbi xa kokuba uthenge. Kwakufuneka lubakhuthaza chatha ukuba bakhethe iintlobo ezizezinye ukuba impahla ethile. Ngoko ke, nentengiso akuthethi kubangele ubuhlungu ukubandlululwa (xa zisetyenziswa kakuhle) nangombulelo yamkelwe umthengi, angalaziyo nkqu ukuba le miqondiso eqaqambileyo, iibhanile, wobblers, njalo njalo - kodwa isibhengezo.

indawo yokuhlala

Ke kaloku, ukuba uphendule umbuzo othi "POS-materials -? Yintoni na", Thatha ujongo kwi indawo leyo bakwazi abonakale. Kukho iindawo ezininzi:

- yangaphandle Group. Loo nto yonke into ebonisa ukuba umthengi lwe ubukho iplagi. Kusenokuba libonisa, yokubekwa kweempawu zendlela iipavumente, apha iquka uyilo lokuqala, ufakelo kophahla, imiqondiso. Nangona abanye abaphandi bathi lwakutshanje iintlobo intengiso yangaphandle.

- iphetshana qela. Oku kuquka zonke esangweni kuyilo ukuya evenkileni, ukuba utyikitya, izitikha iminyango, iibhokisi kunye kunuka emnyango, iintsika.

- Trade Hall. Oku kuquka inqanawa, magumbi, imizobo floor, iiphaneli olukhanyayo.

- indawo Checkout. Le ndawo "shushu" okhuthaza iintengo ukungxama, nezinye izinto apha ezibekwe, imiboniso, Com abanini.

- izibalo Zone. Clearance ukubeka bempahla kubaluleke kakhulu ekuthengisweni, ngoko kufuneka kubekho ukudla iinkcukacha ukunceda umboleki kule mimandla zinokufakwa tags ixabiso, wobblers, nabakhohlisi, kwithala, nezinye izinto kunye nezinye izinto.

iintlobo yemveli POS-izinto

Ngoku lixesha lokuba ingqalelo iindidi yokwazisa apha kwindawo yentengiso. Ekubeni le ntengiso lenza imisebenzi emininzi, kukho iintlobo ezahlukeneyo POS-izinto. Kwaye abaphuhlisi kuya kuqhubeka ukuba zizakhele iindlela ezintsha ukubamba ingqalelo umthengi kuphela.

Ukususela kwinkulungwane yama-20, imveliso POS-izinto ngenxa ukuyilwa iintlobo zomthonyama nentengiso. Ezi ntlobo ziquka tags ixabiso, iipowusta, neenqwelwana, ezishelifini kunye neempawu. Namhlanje, olu hlobo eendaba itshintsha ngokutshintsha, kukho izinto ezintsha, egqibelele-siseko sothimbo, ngoko umbuzo: "POS-materials:? Yintoni na" apho kwakhona, oko kusoloko akukwazeki ukuqonda ukuba isenzeko libhekisa nentengiso. Ngoko ke, zibekwe nezinye izinto kunye ezishelfini, tabs zentengiso iinqwelo ezo ezivenkileni okanye zemali yabathengi ayisazi njengoko intengiso, kodwa oku bubuchule enkulu ukukhulula imveliso kukhuphiswano.

iintlobo mihla

Namhlanje, uphuhliso POS-materials - it lushishino kwiintengiso yonke. Innovation ngenkuthalo ukuphembelela sphere izibhengezo. Technology ikuvumela ukuba ukudala unique POS-izinto. Yintoni na nendlela isicelo phantsi yorhwebo bangakwazi ukuphendula nkqu iingcali. Umzekelo, isincamathelisi ezizodwa 3D-noopopayi okanye phantsi uvumele ukukhumbuza abathengi imveliso kwi kwindawo yentengiso.

Ukuze kwiintlobo mihla inokuquka iintengiso POS-izinto:

- Jumbo. Oku iisampulu imveliso sawa ngendlela engazange landile. Uyilo ezinjalo khangela mihle kunene, etsala ingqalelo, Kulula ukuba bahlanganisane kunye nezithuthi.

- Mobile. Ukuveliswa POS-mathiriyeli lo hlobo na iindleko-kakuhle kakhulu, kodwa ke isiphumo kakhulu eliphezulu. uyilo umisiwe kuvumela imveliso lityhale kufutshane emehlweni lomthengi.

- iipowusta Nzima. Zibizwa kwakhona amanani ukukhula, ngenxa yokuba amanani zabalinganiswa okanye iinkwenkwezi yeentengiso ulwando yabantu.

- iibhokisi Ukukhanya. Le nkxaso ivela intengiso yangaphandle, ndawo yolawulo ezikhanyayo umyalezo izaziso.

- Pallars. Yesakhiwo oluxande ejikelezayo ngokubeka iindawo zentengiso kumacala-4.

- Akrilayts. Ekubalaseliswe lo moya oqingqiweyo kunye negama uphawu. Zingakotshwa ukufakwa ezishelfini kunye nezinye izinto.

Xa bekhangela amathuba amatsha abathengisi ukuba owasungula iindlela ezintsha ukwazisa iintengiso ukuya evenkileni, ngoko kukho imithombo efana nekhengery - amakhonkco iphepha umyalezo lwentengiso, isemzimbeni ezintanyeni Iibhotile, eye-anokuthintela - imifanekiso ezahlukeneyo, Izahluli, imiqondiso, ukufakwa ezishelfini impahla , stickers stickers ezahlukeneyo ezinokuthi zibekwe naphi na.

izinto

Ishishini yentengiso esoloko efuna izinto efanelekileyo ephantsi-iindleko eendaba izibhengezo. nokuveliswa technologies POS-izinto zibe ezinokuntsonkotha buphuculwe, injongo yale kwindaleko - ukufezekisa ngempumelelo enkulu. Advertising uzama ukusebenza ngakumbi nenoqoqosho. Le nkcazelo kakhulu ukufikelela zonke iintlobo lwephepha nekhadibhodi enokuhlaziyeka. Tags, iipowusta, iiflaya, iiflegi zingenziwa nende ezahlukeneyo lwephepha. Nekhadibhodi yenza izikhongozeli ngenxa amaphetshana, izibhengezo limi, umi, amanani ukukhula. zinokusetyenziswa iindlela zoshicilelo ngokwahlukileyo ngokuxhomekeke nkcukacha ophethe. Ukuze ukwandisa ubomi ababesebenzisa lamination.

Zeplastiki - ezinye izinto eqhelekileyo kakhulu. Kuwo ungenza phantse yonke into .. Le ezishelfini, nezinye izinto, magumbi, wobblers, njl Ukuveliswa POS-mathiriyeli kwale nto kakhulu nenoqoqosho. iziphathi zeplastiki ayabiza kakhulu ngaphezu iphepha, kodwa ubomi babo amaxesha amaninzi ngakumbi.

Ngaba izinto zakutshanje ezifana acrylic, LED ukukhanyisa, LED-panel kunye ilayithi, uyilo neon nkqu "iphepha-elektroniki."

Ezi zinto zenza kube lula ukuba kuyandisa kakhulu njengokukhazimla zoyilo, yaye ngaloo ndlela andise impumelelo zentengiso kwi kwindawo yentengiso.