"Pal Mal" (ugwayi): imbali yelwimi

Iicigarettes "Pal Mal", iifoto ezikule nqaku, zithandwa kakhulu kubantu ababhema. Ngokukhawuleza emva kokukhululwa kwesi sigqabi sobhegi sele sisasazeke kwihlabathi lonke.

Umlando weBrithani

Iicigarettes "Pal Mal" yabonakala ngo-1899. Umenzi wabo wayeyinkampani yeButler Inkampani. Kwaye igama le-brand lalivela kumdlalo othandwayo wenkulungwane yeshumi elinesixhenxe. Yasebenzisa i-blade (maleus) nebhola (palla). Ekuqaleni, "uPal Mal" yayilungiselelwe ukwenza iklasi yeprayim.

Ngomnyaka we-1907 umkhwa wecuba wathengwa yi-American Tobacco. Ukuvavanywa kunye nokuqala kwintsha. Kwakhiwa i-teknoloji entsha kunye neteknoloji yokuvelisa: ukubetha iteksi, ubungakanani beeigarethi. Kodwa icebo kula maxesha okuqala kwakungekho. Kodwa ngokubulela kwizinto ezintsha, ukutshaya kuba mnandi kakhulu kwaye kulula.

Ukuthandwa kakhulu kwe "Pal Mal" kwafika ngo-1960. E-America, uphawu lwaphuma phezulu. Ulwakhiwo olutsha lwe- cigarettes uphawu olulungileyo. Ama-cigarettes amakhulu (amasentimitha ayishumi) avele, enza umgangatho omtsha. Le fomethi yayimfuneko enkulu phakathi kwabokutshaya.

Ukuphakama kobume be-brand kufikelelwe ngenye indlela ngenxa yokupapashwa kwezokugembula. Kwaye oku kwanegalelo ekuthengiseni i-cigarettes. Ngowe-1966, uphawu "uWinston" lwavela kwi-market ye-tobacco, eyaba yintlanzi enamandla "uPal Mal". Intsha entsha yaqala ukuthengiswa ngeenguqulelo ezahlukeneyo. Kwaye inqaku elithi "Pal Mal" (iisigarettes) laqala ukuthatha iindawo zentengiso.

Ngomso kamva, uphawu lwaba yipropati yenye inkampani yaseMerika. Kodwa ngeli xesha, "uPal Mal" waqala ukunikezela izikhundla zokuthandwa, kuba bebengenayo ihluzo. Wabonakala kuphela ngomnyaka wamashumi asibhozo anesixhenxe. Kwaye kwakhiwa i-design entsha kwi-market. Ngoku "iPal Mal" yenye yeempawu ezidumileyo, ezithengiswa kumazwe angama-60 ehlabathini.

Imigangatho yeekrebhetti

Ekuqaleni, abavelisi abazange bahlose ukuvelisa iigarethi zeentlobo ezahlukeneyo. Kwaye ngeli xesha, kwenzeka ixesha elide. Ekuqaleni, iigarethi zinebude obude obu-85 millimeters. Kamva, abatsha babonakala. Iicigarettes "Pal Mal" insimbi encomekileyo eyenziwa ngobude beemitha eziyi-100.

Ndiyabulela ubuchwepheshe obutsha kunye nokuvavanya, ingcamango yecuba ithetele ngakumbi kwaye iyamnandi. Ngoku kuphephe ukuba ayibangeli ukufumla emqaleni. Kwaye uphawu lwe-brand brand luhlala lugqibe kwaye aluguquki.

Uyilo lweepakethe

I-logo yePall Mall ngokukhawuleza yakhunjulwa. Njengendlela yokubhala yakhe - nuvo. Le yinxalenye ebalulekileyo yoyilo lweepakethi zeepakethi. Bachaza ingubo yeengalo kunye neengonyama ezimbini zebukhosi, ezixhaswe ngehoka. Kulo kubhaliwe isiqubulo esithi, ngokuguqulela kuthetha "Ngameva kwiinkwenkwezi". Okufanayo inxalenye yesitywina selizwe saseKansas.

Ngaphantsi kwekhuselo kunebhanki yenye inkulumo yesiLatini. Ekuguquleleni "Ngaphantsi kweli bhanki uya kuphumelela." "Pal Mal" (iisigarettes) zinepakethi enye.

Kule minyaka yokuphuhliswa kwebhanki, ukuyila kweepakethi kuye kwatshintshwa utshintsho oluninzi. Kodwa kwakusoloko kulula ukuyiqonda. Kwipakethi nganye i-tar kunye ne-nicotine ziprintwe. Iigarethi ezimnandi zingabonakaliswa ngokulula ngumbala wepakethe.

Uhlobo lwe-cigarettes

Abavelisi beemveliso zecuba bafuna ukuvelisa iintlobo ezili-cigarettes ezifanayo. Iinkampani zijoliswe kwiintlobo zabashemi. Abanye badinga ugwayi obunamandla, umntu ukhetha ababuthathaka, kunye nomxholo omncinane we-nicotine kunye ne-tar.

Kwaye abanye abathengi bemarike yengxube bafana nokutshaya iigarethi kunye neenambuzi. Kwaye ubude kunye nobukhulu be "intonga yokutshaya" akubalulekanga. Konke oku kudala isidingo, kwaye ngokufanelekileyo, ukuveliswa kweentlobo zeekheta zifunwa. Kwaye, ngaphezu kwabo, ngcono.

Ngo-2008, "uPal Mal" waphinde watshintsha ukubonakala kwayo. Imibala yeepakethi ishintshile. Zaba luhlaza okwesibhakabhaka, i-orange nebomvu. Okwangoku, umgca ophezulu lophawu uqulethe iinguqulelo ezintathu:

• RAD. Iqukethe (mg) iigums ezili-10 kunye ne-0.8 nicotine.
• BHELELE. Iqukethe (mg) 7 i-gum kunye ne-0.6 nicotine.
• AMBER. Iqukethe (mg) ezinezinsini kunye ne-0.4 nicotine.

Ukongeza, izitya ezintsha ze-brand "Pal Mal" kunye ne menthol yabonakala. Kwaye ininzi yefomathi e-Super Slims:

• I-Tropic Twist;
• Luhlaza;
• Menthol;
• Aromatic.

Ngenxa yeendidi ze "Pal Mal" - iisigaretti, ezifanelekile naziphi na iintlobo zabashushu. Oku kwenza uphawu lwezona zidume kakhulu kwihlabathi. Abantu bakhangwa uluhlu olubanzi lwee-cigarettes ezinikezwa ngorhwebo lwexuba. Ukongezelela, le nkampani isebenzisa imali eninzi kwiintengiso, nto leyo igalelo ekwandiseni ukuthandwa.

Iimpawu zokutya

Abavelisi beemveliso zecuba kumaxesha anamhlanje abakhokelwa kuphela ngoyilo lwepakethi, kodwa nakwintetho yabo. Imveliso kunye nomxholo we-menthol unikeza umoya omtsha. Yaye ifomathi ephezulu iqulethe ezininzi. I-Tropic Twist ineenkcukacha zeesekese zaseTropiki. Naluphi na iAromatic ine-flavour, "flay".

Ukuthengiswa kweMpawu emhlabeni jikelele

Kwimakethi yaseRussia, "uPal Mal" (iisigarettes) yabonakala kwiminyaka engamashumi asithoba anesixhenxe. Kwaye ukususela kweso sihlandlo sinovuyo olufunekayo phakathi kwabantu ababhema. Ininzi bayathengwa ngabantu abatsha abangaphantsi kweminyaka engamashumi amathathu. Ngo-2005, iRashiya yaba yinto yamazwe okuqala apho ifomathi entsha ibonakala khona-i-superslim.