Mthetho Federal evela 13.03.2006 N 38-FZ "On Advertising": izibonelelo jikelele yeSiqendu

Phantse nasiphi na isenzeko ebonakalayo ekuhlaleni kufuneka kulawulwa ngumthetho. Isibhengezo - enye la. Kwi-Russian Federation kufuneka athobele i-FZ 38 "Kwi Advertising", nto leyo iseka imithetho-siseko engundoqo yomsebenzi ezentengiso. Lo Mthetho osaYilwayo uza ukuxoxwa ingenkcukacha kweli nqaku.

Iinjongo zoMthetho Federal

Inqaku 1-FZ 38 "Kwi Advertising" sichaza iinjongo danogo ummiselo. Umthetho ijolise kuphuhliso kweemarike zeenkonzo, iimpahla kunye nemisebenzi ngokwesiseko umgaqo ukhuphiswano olufanelekileyo. Kuyinto ukuphunyezwa ezikumgangatho ophezulu amalungelo abathengi ngokuthi kubekho ukhuphiswano. Advertising yenye iinjini eziphambili ukhuphiswano. Nangona kunjalo, imisebenzi zokukhuthaza kufuneka esweni yaye oko kuye thaca yi-bill.

Art. 3 38-FZ "Kwi Advertising" inika inkcazelo ingcamango "intengiso". Ngokutsho komthetho, ukuba awabe nangayiphi na ingcaciso indlela, wayethetha inani elingenammiselo labantu ngenjongo yokuba iyasondela ingqalelo kwimveliso ethile okanye inkonzo.

iintlobo yokwazisa

Isahluko 1 lomThetho "Kwi Advertising" isixelela malunga iintlobo eziphambili zentengiso. Ngokutsho nesenzo olumisiweyo, kungaba:

• Isibhengezo eyenza imisebenzi. into advertising unako ukukhonza iindidi zokhuphiswano, imidlalo, imisebenzi, njl njl
• inkampani advertising Social. Le nto apha kuba phantse yonke into ngandlel enxulumene nokukhuthazwa zokuphila efanelekileyo. Oku, umzekelo, ukulwa ubunxila kunye nokutshaya, nokukhuthaza yobomi enik 'impilo, ibali malunga izithethe ezixabisekileyo zosapho, njl
• Advertising kweempahla kunye neenkonzo. Kunokuthiwa, uhlobo ezaziwa intengiso yenzelwe ukutsala ingqalelo uhlobo oluthile lwemveliso. Yiyo nale hlobo yeentengiso ngenxa nani likhulu izithintelo kunye neemfuno ziziphathamandla zolawulo. Art. 19 38-FZ "Kwi Advertising", umzekelo, uthi on ulawulo lobuchule, nekufuneka kunxibelelana intengiso yangaphandle. Art. 20 ubeka imithetho kwizithuthi ezinjalo.

intengiso enokuthi isasazwe njani? 38-FZ "Kwi Advertising", oko kukuthi isahluko yakhe yesibini inikeza impendulo yalo mbuzo.

nokusasazwa kwezaziso

ISiqendu 14 38-FZ "Kwi Advertising" umisela iimfuneko ngentengiso kumabonwakude. Umzekelo, izibhengezo akuvumelekanga ukuba ukuphazamisa usasazo zonqulo, iindaba kunye neenkqubo elide imizuzu engaphantsi kwe-15. Inqaku 15 useka iimfuno ezifanayo amakhefu orhwebo zosasazo kunye neenkqubo kunomathotholo.

Inqaku le-16 ithi imfuneko yokwenza "intengiso 'uphawu kunye nombhalo, kwimeko yoshicilelo eendaba. Inqaku le-17 vala aze aqalise iintengiso kwi cinema. Ukhetho kuphela apha - qala umboniso amancinci okanye trailer phambi kweseshoni.

Eli nani likhulu amabango umthetho umisa kwiSiqendu 19, elibeka iimfuno ezisisiseko uhlobo intengiso yangaphandle. Ngokomzekelo, ukuba anikezele umlomo ekufakelweni kwezakhiwo zentengiso, ezifikelela imiqondiso yendlela okanye imimiselo ukuthotyelwa inyanzelekile kulo intengiso yangaphandle.

advertising iimpawu

Kukho iimveliso zabo zentengiso akuvumelekanga, okanye kwaphela, okanye phantsi kolawulo olungqongqo. Oku, umzekelo, utywala, icuba, namayeza afanelekileyo, izibambiso, izacholo, njl ISiqendu 21 38-FZ "Kwi Advertising", umzekelo, ithi ukuba isalelo ukuba sibhengeze utywala, ukuba izinto unalo mpawu zilandelayo:

• okulahla abophe utywala;
• isikhalazo senze;
• ubukho ngezityholo "indima ebalulekileyo ekuhlaleni of" iziselo ezinxilisayo, njl

Ukuba sithetha amayeza nezithintelo efanayo. Ungadibanisa, ngaphandle ukuba uxanduva ekudaleni umbono "unyango ngokungeyomfuneko kugqirha, 'ukuvalwa ubaxo data isiphumo isiyobisi, njl

A ban kwiintlobo ezithile yokwazisa

Inqaku lesi-7 38-FZ "Kwi Advertising" (njengoko ulungisiwe), ubonelela iintlobo ezithile impahla, iintengiso kuyathintelwa ngokungqongqo. Yintoni le mveliso? Njengoko akukho nzima unokuthekelela, akukho nto iimveliso, ukuphunyezwa apho akuvumelekanga kummandla Russian Federation. Ezi ziquka iziyobisi, izinto psychotropic, iziqhushumbisi, amalungu oluntu okanye iimveliso zeethishu ngaphandle ubhaliso karhulumente, icuba, izincedisi ifi, ngokunjalo neenkonzo isisu zonyango.

Kule luhlu zidla wenza utshintsho. Kuhle ukukhumbula, umzekelo, Dmitriya Medvedeva ummiselo kwi-ofisi ka Mongameli of Russia. NguDmitry Anatolyevich iye obekwe ukuvalwa kweentengiso naziphi iziselo ezinxilisayo. Noko ke, kutshanje umsebenzi wavulwa.

Yiyiphi imbopheleleko esongela abathengisi ngokungakhathali? Oku kuza kuxoxwa kancinane ngakumbi.

Malunga ukuzeyisa

Isahluko 4 38-FZ "Kwi Advertising" enikelwe lokuzimela ngummiselo zentengiso. Iyintoni na yonke loo nto? Ngokutsho kwiSiqendu 31, kuba kukuyila unxulumano ezentengiso, kontentmeykerov kunye disseminators lolwazi. Ukudalwa ngolo hlobo kuya kunceda ukukhusela amalungelo kunye neemfuno zamalungu ayo, kwakunye ukwenza iimveliso ulwazi olungcono. Kodwa eyona nto ibalulekileyo apha kukuba, mhlawumbi, i-software ulawulo bemeko- izibhengezo.

Umbutho self-yolawulo babe ezi ndidi zilandelayo amalungelo:

• uphuhliso, ufakelo kunye nokupapashwa imithetho zombutho;
• ukuthatha inxaxheba kwiingxoxo ngabasemagunyeni antitrust;
• ukumelwa kwenxaxheba esemthethweni kwamalungu ayo;
• ukulawula izinto ezenziwa amalungu ayo;
• umngeni ezintendelezweni bafake izikhalazo kwintlangano, njl

UMthetho Advertising, ngoko ezinye inkcukacha lilawula umsebenzi wemibutho self-elawula.

kweliso karhulumente

Amanqaku 33-35 uchaze amalungelo ezentengiso ngexesha antitrust abasemagunyeni itshekhi. Kodwa yintoni amalungelo organ ngokwayo Antimonopoly Service? Le nto ekhuselwe emyalelweni;

• ukukhutshwa imimiselo ukuba izaziso malunga kukwaphula umthetho;
• ukukhutshwa kwemiyalelo ezifana nabasemagunyeni karhulumente, ulwazi malunga ukuphazamiseka avumelekile okanye elinye iqumrhu;
• ukuzisa isenzo phambi kwenkundla arbitral;
• isicelo yeMilinganiselo uxanduva ngokungqinelana nomthetho Russian;
• ekuhleleni beqhuba ziqwalasele kuthotyelwe iimfuneko zomthetho njalonjalo.

Ngokwabo Iinkampani intengiso kufuneka ngexesha ingenise kukhuphiswano ulwazi igunya malunga nomsebenzi wabo.

Ziziphi ubunakho, ngokomyalelo "Kwi Advertising" umthengisi nawo phakathi ngabasemagunyeni abachaphazelekayo? Kubalulekile ukuba ziqaqambise iingongoma ezimbini eziphambili:

• unelungelo lokufikelela kwi yomthetho okanye inkqubela uphicotho;
• ilungelo umngeni izigqibo enkundleni.

Yiyiphi imbopheleleko esongela violators Federal Law of 13.03.2006 Inani 38-FZ "Kwi Advertising"? Kule kamva.

umthwalo abathengisi

Isohlwayo abaqeshwa abanganyanisekanga kwinkalo yeentengiso ngokungqinelana nemimiselo ye-Code Civil. Ukuba oku okanye iintengiso yephule amalungelo nezilangazelelo umntu, kufuneka udibane nge isikhalazo efanelekileyo phambi kwesihlalo sokugweba arbitral okanye inkundla kolawulo jikelele kwenkqubo (ngokuxhomekeke isicelo). Le meko ngenisa igunya khuphiswano, umsebenzi wakhe uya kuba ukubonisa lokungathobeli umthetho "Kwi Advertising" izinto ezithile ukuba umbutho uphumeza iintengiso.

Umthetho umisela ulawulo kwakhe kwi-40% ye-isohlwayo ehlawulwa ntengiso abanganyanisekanga, yiya kwi mali federal, kwaye abanye - kwi yengingqi.