Maykl Dell: engobomi, kuchaphulo olu. impumelelo indaba

Kwelinye noosomashishini izityebi planethi engena owaseka brand idumileyo IT-kushishino Maykl uDell. Izimemo yale usomashishini onesiphiwo wajika waba ithisisi abaninzi kwabo baye endleleni lwemisebenzi ezamahala oyithandayo. Ngoko ke, kusengqiqweni ukuba bahlole imbali impumelelo i zobuntu obalaseleyo.

I brand, nto leyo eyaziwa bonke

Maykl UDell - igama kufuneka kwaziwe ukuba wonke umntu okhe waya ukuthenga laptop elungileyo okanye, kwiimeko ezigabadeleyo, iliso. inkampani Dell Computer usesikhundleni ephambili ekuveliseni izixhobo zekhompyutha. Kodwa siyazi ukuba njalo. Emva ngo-1984, xa wayeqalisa nje, ikomkhulu yenkampani yaba $ kuphela 1,000. Ngamanye amazwi, konke oko yaqala ngaphezu uNothozamile.

Bangaphezu kwama-20 iminyaka zophuhliso nzima kunye nokubhala nenzala yabo Maykl zikaDell Ndakwazi ukuba impahla yenkampani ukuya kwinqanaba eliphezulu kakhulu ngaphezu Iphawu billion ambalwa. Ngokuqinisekileyo - ezi ziphumo ephawulekayo.

Njani ukuba kwaqala

Maykl Dell, ogama engobomi igcwele zibakala umdla, wazalwa ngo-1965 kwisixeko esihle Houston (eTexas). Abazali Billionaire elizayo akazange bedibana neengxaki zemali, kuba uyise wayesebenza wezabelo, kunye nomama wakhe waba amazinyo kwinkalo yesifundo abayifundisayo. Ngenxa ebuntwaneni le nkwenkwe yayiza lukhuselekile.

Noko ke, ukhule, uMichael okhohlisayo yi zokudlala, leyo, Kakade ke, ndingathanda ukuba. Le nyaniso wamtyhala ukuba ukuvelisa iimali zazo mbutho wokuzonwabisa. Xa wayeneminyaka eli-12, inkwenkwe wavula ukuya ukuthabatheka yorhwebo philately kunye esebenzayo kunye izitampu nokwanana yomfuyi ezizodwa. Kweli nqanaba, uMichael waqola ingcamango lokuqala ishishini. Oku kukuyila owakho efandesini yakho intengiso izitampu. Dell Young wakwazi ukuxelela abahlobo abambalwa, philatelists ndithembele kuye izixhobo zabo bazibeka esasikwifandesi. Ngenxa yoko, ngokusebenzisa Ad nokubekwa umrhwebi abanomnqweno wayengase ths-2. $.

Dell kamva waphinda wazibonakalisa ngokwakhe, kodwa uhambo lokuloba. Nangona zonke ukuloba yesiqhelo angamwisa, uMichael wagqiba ukudibanisa amagwegwe ezininzi usebenzisa aluka ekhethekileyo ngokwenjenjalo kwandisa amathuba catch. Ngokutsho iziphumo catch lakhe lokuloba yaba likhulu. Loo ndlela iye kwasekwa umnini elizayo kwinkampani elenza-dollar indawo ilandelayo: Ukuba ucinga ukuba ingcamango elungileyo, qiniseka ukuba izame xa befundisa.

ukubunjwa usomashishini osakhasayo

Maykl UDell, aze aphawule amathuba ezinikezelwa yi intengiso abanolwazi, ngoxa ukufunda kwisikolo samabanga aphakamileyo, ndagqiba ukuqhubeka ukufumana. Kule awancedwa kwiphephandaba lesixeko, likuvumela ukuba uthengise umrhumo. Le nto Nathwala waseDell oselula.

Noko ke, akazange ukusebenzisa indlela classical ukuya kwindlu ngendlu. Kunoko, wagqiba ekubeni athabathe inyathelo kwicala komdlalo weqela. Kwakubonakala ngolu hlobo lulandelayo: uMikayeli liqaphele sibini njengoko ababukeli bayo ekujoliswe baqesha abahlobo, abajongene abameli iidilesi ukunikezelwa Central Asia. Okulandelayo, a umrhwebi yavelisa amagqabi na oyile ledatha abafowunelwa baba ukutshata ukuthumela iileta ubhalisiweyo ukuqhutyelwa lokufumana subscription seeveki ezimbini ukuya kwiphephandaba njengesipho somtshato. Isiphumo sale ngokuthe ngqo waba efunyenwe $ 18.000.

Ngezi mali Maykl uDell, ibali impumelelo apho wayesondele inyathelo ngokukhawuleza, wathenga BMW yaye bakwazi ukonwabela eqhuba iimoto yayaziwa minyaka ingama-17.

Kodwa abazali Michael abuxatyiswa isipho ayakhanya zoshishino waqhubeka nethemba ukuba unyana wabo kuya University Medical. Impembelelo uyise nonina weza ophawulekayo, kunye Dell emva kokuphumelela waba umfundi e Texas State University.

Lokusekwa umendo ishishini elikhulu-isikali

Study bahlulekile ukuba uhambelwano olugqithayo azotywe noshishino, yaye kungekudala Michael waqalisa ukuphucula iikhompyutha, ukwandisa intsebenzo yazo iimfuno zabo. Kungekudala kwakukho ngabathengi nabo wayefuna ukuphucula PC yakho.

Kuba ixesha waphawulwa ngenxa fashion we computers zobuqu, ngoko ukuba indlela enjalo ebeya bonke abafundi. Kodwa ngenxa yeendleko eziphezulu abakwazi ukuhlawula iindleko zonyango. Kwabonakala Maykl waseDell namandla akhe ukubona iimfuno kwaye bazizalisa njengendlela kangangoko.

Undoqo sombono zikaDell yayikukuqinisekisa ukuba ngokuthenga abathengisi iintsimbi extra IBM kwaye emva koko uzisebenzise ukuqokelela iikhompyutha eliphezulu-grade. Oko wayenza egumbini lakhe ehostele.

Njengoko ulindele, uMichael akazange kuphela kubathengi umfundi ibekwe iintengiso kwiphephandaba. Le ntengiso zinika basenokuba ngabaxhamli ukuthenga iikhompyutha ukuba elungiselelwe umsebenzisi, ngaphandle axabisa nge-15% xa kuthelekiswa namaxabiso kubathengisi abagunyazisiweyo. Umphumo waba enokuxelwa kwangaphambili: oogqirha, zomthetho kunye nabantu zoshishino wabayalela iikhompyutha, Michael uDell. Isiphumo le misebenzi ibe isiseko PC kaThixo Limited Inkampani. Kungekudala, izinto zahamba kakuhle kangangokuba uMikayeli ushiye umendo lomfundi, wazinikela ngokupheleleyo ukuba ishishini. Ngenxa yoko, ngowe-1984 inkampani igama waseDell Computer - lophawu eyaziwa kulo lonke ihlabathi.

ukunciphisa imisebenzi

Maykl UDell, ifoto apho abaziqhelileyo nabani na onomdla iingxilimbela zoshishino, eziphuhliswe inkampani yakhe izixhobo uNothozamile. Okokuqala waqesha umsebenzi nje omnye. imisebenzi yakhe yayiquka lokulawula izimali kunye nolawulo. Ngokwakhe umsunguli babexakekile nokuphucula PC IBM nokubalungiselela ziyathengiswa.

Indlela yethu ngabanye iimfuno zabathengi kunye namaxabiso afikelelekayo ukuba imveliso yokugqibela, turnover yenkampani sele ngenyanga yokuqala imisebenzi esebenzayo ufikelele kwinqanaba $ 180 lamawaka, kunye amabini -. Kudlulwe kweli nqanaba ngokuthi ngaphezu kwesiqingatha.

Michael kungekudala ndaqonda ukuba phezulu zemali yokwenene kulala emva kwendalo kwemveliso phantsi kwegama layo. Ngeli xesha, iteknoloji entsha kanye ukhululwe, unako lula kakhulu inkqubo yokuvelisa. Yena baqesha umntu $ 2000 ngoosonjineli IBM kunye iiveki enesiqingatha, uMichael ikhompyutha lokuqala enamandla, leyo wakhululwa phantsi uphawu uDell kraca. Ngowe-1992, intengiso yenkampani yaba $ 2 billion.

impilo Personal

Shiya egxalabeni lentsapho uDell ngo-1989, watshata USusan, ngubani eyamncedayo ukuba balahle titsongahata ngokugqithiseleyo. abantwana abane ufumene isipho esivela umfazi wakhe Maykl uDell.

umfazi Billionaire kaThixo nayo inxaxheba ekwenzeni izigqibo malunga esisekweni exhasayo, olwaqala imisebenzi yayo ngo-1999. Eli phulo kukhokelele kwinto yokuba amashumi ezigidi zeerandi ezaziphiwe ukuphelisa imiphumo kwiintlekele ezininzi.

isiphelo

Njengoko iziphumo kubalulekile ukucaphula Michael waseDell: "Le lomxhasi nje kwaneliswa. Izigulana ezo kufuneka kwaneliswa. "

Umzekelo yale ngusomashishini ebalaseleyo kungqina ukuba xa ndiyaqikelela iimfuno zabathengi ngobuchule bazizalisa, impumelelo zemali weshishini Kungekudala ukuba alinde.