I-Lacoste - i-perfume yamadoda okwenene

Ingwenya ecocekileyo eluhlaza imfuziselo yezinye iimpawu ezigunyazisiweyo eFransi, ebizwa ngokuba yiLacoste. Le ndlu yefashini ikhiqiza imidlalo yabasetyhini kunye nabasetyhini, iiglasi, iilindo, izicathulo, iziqholo kunye nezixhobo ezahlukeneyo. Inkampani yasungulwa ngowe-1933, nangona imbali yayo iqala kakhulu.

Inkwenkwezi ephakama ye-tennis yehlabathi uRene Lacoste kwiminyaka engama-22 yaba ngumnikazi weSiqalo sokuqala sehlabathi (1926). Iminyaka emithathu ngaphambili, umphathi weqela uRene wayemele, wathembisa ukumnika i-suitcase eyenziwe yesikhumba senqanawa, eyayiyithandayo usuku lokuqala, ukuba uyayinqoba emdlalweni wokuhlwa. Ngaloo busuku walahleka, kodwa ngeendlela ezintle eli bali lifikelele kwiintatheli zeendaba, kwaye intatheli yeBoston Post kwinqaku layo libizwa ngokuthi nguRené i-alligator. Le nsizwa yayithandana nesiteketiso kangangokuthi wacela ukuba afake ingwenya eluhlaza kwijeyethi yakhe. Kamva, uRene wayala i-polo-shirt yokuqala emhlophe ngeconco esifubeni sakhe. Yayikulo mlobo owawuthola iNqila ye-Davis.

I-Lacoste yokuqala (i-perfume) yabonakala ngo-1984. Ukususela ngeli xesha, ukuphuhliswa kwe-perfume line yenkampani yaqala. Ukuqokelela kwakhe kubonisa iziqhumiso zamadoda nabasetyhini.

I-brand ye-Lacoste ishicilelwe iminyaka engama-30. Kwimpepho yamabhinqa, ndingathanda ukuphawula enye ye-Lacoste yabaseTyhini, eyakhishwa ngo-1999. Abadali bolu hlobo babona intombazana njengoko izimisele, iqinisekile, iyasebenza kwaye ikhaliphe. Ekubeni iimpawu ezifanayo zanikwa abadali bevumba likaLacoste Hot Play ngumnini wabo. Le nto yintombazana yanamhlanje, kodwa yinkathazo kwaye isengozini, ijwayele ukuqwalasela nokuyixabisa. Uzimisele kwaye uhamba. Awukwazi ukuwugcina kwindawo enye. Injongo ephambili kuye ngumnqweno oqhubekayo wokuphucula ukuzimela.

ILacoste - i-perfume eyinkimbinkimbi. Ukubunjwa kwabasetyhini kuqala ngokumangalisa kwamanzi amanqaku e-sandalwood kunye ne-karoti, i-oak moss kunye nombala we-linden. Inentliziyo yakhe iyaluhlaza i-tulip ephawulekayo, umbala wepeyari, ipapinapple kunye ne-apple ebomvu. Ekugqibeleni - isitimela sokukhawuleka kwe-orange, pepper kunye ne-cardamom.

Iqhumiso lomntu uLacoste kwiqoqo le-brand linikezwa ngamakha amanqabile asele anesiqhelo, kunye neengoma zanamuhla. Zonke ezi ziqhotyoshelweyo zibhekiselwe kwi-macho enamandla, enokuzithemba yamanje, ejwayele ukuphumelela kuyo yonke into.

Ngo-1996, i-brand ye-Lacoste yamadoda aqhumisela i-fragrance yasekuqaleni, eyaba yinto ekhethekileyo yamadoda. Singaxelela ukuba kuya kudlalwa iminyaka emininzi. Kuthetha ngeLacoste Booster. Oku akumangalisi, kuba ezi zivumba zijikeleza iintloko zabafazi, zenze ukuba ziqwalasele umnini wazo.

Isiqhumiso seLacoste 12 12 I-Red - enye yezinto ezintsha ezitsha zamanqaku adumile, ekhishwe ngo-2012. Iphunga elimnandi kunye nelinen ekhangayo, ekhangayo kunye needopop. Amanqaku aphezulu angama-mandarin, itiye ebomvu kunye nemango ishenxiswa. I-Pepper, i-cardamom kunye ne-ginger evulekileyo entliziyweni. Ukuqulunqwa kuphelela ngamanqaku angama-shades kunye ne-shades ye-acacia. Namhlanje iLakost yinkampani enkulu, ivuselela inkampani kunye nenethiwekhi yayo yonxibelelwano enkulu kulo lonke ihlabathi. Inxalenye ephambili yenkampani yile yentsapho kaRené Lacoste.