Neentlobontlobo: neentlobontlobo iintlobo kunye nokuhlelwa

Iimveliso eqokelelwe kwi qela oluthi luqokelelane ngohlobo yokufana kwawo ngokweempawu omnye okanye ngaphezulu zibizwa ngokuba "umqolo".

iintlobo yobubanzi

Le ukwahlukana yesiqhelo isusela phezu kweqiniso abo ukuba ukuyilwa, kuquka yorhwebo kunye namaqela oshishino.

umsebenzi Industrial uba ngenxa inkampani lokuvelisa okanye iinkampani ezininzi ezisebenzayo kushishino efanayo. Olu hlobo kuluhlu liyakuqonda inkampani ngokwayo, kwaye sele ngokusekelwe kwemibutho zayo ngamnye Ihowuliseyili neRiteyili zorhwebo zenza uluhlu yayo.

Types yobubanzi yokufunda kwaye usebenzise kwimisebenzi yabo shishini, kuba umsebenzi wabo ukuze alungiselele nokuthengwa kunye nemveliso promotion.

uluhlu Product kuthiwa lowo linikwa kwi kwiivenkile Ihowuliseyili neRiteyili. Oko kukuthi, ukuba impahla ukuba kuthengiswa kwindawo enye, eziveliswa abenzi eziliqela yaye iinjongo ezahlukeneyo. Kukho iimeko apho uluhlu imveliso limelwe imveliso umakhi mnye, umzekelo, ezivenkileni neevenkile.

Kuba kuluhlu basic, imihlaba yabo kunye nesakhiwo kuchaphazela ngqo izinto ezifana kwimfuno yabathengi, zabafaki balo ntsingiselo.

Iimveliso imvelaphi ezahlukeneyo, ecetywayo kwimarike ukuhlangabezana neemfuno ezifanayo, kuthiwa umgca umthengi yorhwebo. Ezi mveliso lunokwahluka kwi umntu iparameters okanye ixabiso.

Yintoni na ububanzi impahla

Eli binzana luphawulwa into njani iintlobo abunjwe ngokupheleleyo uluhlu lweemveliso ukuhlangabezana nokulindelweyo neemfuno zabaxhasi. Ngokusekelwe ngendlela ukuchaza ububanzi kwempahla, bahlule assortments:

• elula;
• ezintsonkothileyo;
• iqela;
• ezisiwe;
• ezinxulumene;
• mixed.

Zonke ezi ntlobo kuluhlu, iimpawu yawo kunye awohluke ichazwe ngokweenkcukacha ngezantsi.

Iimpawu uluhlu subgroups

Ukuba umba mayingeniswe umenzi okanye nezentengiselwano, kufuneka zihlelwe ngokuhambelana ubuncinane inani loonobumba (ezintathu), oko kuthiwa elula. Le nkcazo sibhaliwe iindwendwe. iivenkile ezininzi, lukhetha ukuphunyezwa FMCG, ukuba ukubheja kuluhlu. Types umqolo zixhomekeke kwinqanaba ingeniso abathengi.

Abathengisi ukuba benza olu hlobo kuluhlu, ukubala ngokongeza abathengi abanemivuzo ephantsi yaye amashishini abo kwiindawo zabo zokuhlala. Umzekelo ivenkile kwilali abathengisa isonka.

Kwimeko apho yokuhlela zingenziwa iimpawu, thetha ngalo uluhlu ezintsonkothileyo. Iintlobo ngeentlobo Iivenkile ezinkulu (iivenkile ezinkulu, hypermarkets), kwakunye nakumaziko ukusasazwa ukudala uluhlu hlobo.

A ezahlukeneyo Uluhlu lwemveliso

Uluhlu eyandisiweyo iimveliso kudityaniswe yi inkalo okanye isethi iimpawu. Amaxesha amaninzi, ezi iimpawu ezinxulumene nokusebenza okanye injongo ekuhlaleni. Kwi isiseko ifomu close-uluhlu lwesakhiwo sesebe le.

Xa uluhlu iimveliso iquka inani elikhulu kweentlobo, ibizwa ngokuba zenzeka. Ezi mveliso uchunge kwenzeka ezivenkileni ezikhethekileyo. Apha, umthengisi inika iintlobo brand, sub-amaqela kunye neentlobo kwempahla, iintlobo zazo kunye namagama. Uphawu uluhlu eyandisiweyo uba inani elincinane ngamaqela, zidibene impahla efanayo.

Iimpawu izibambiso nempahla jikelele

uluhlu ebonakalayo - impahla, imisebenzi yakhe siyahambelana oluncedisayo, oko kukuthi, intengiso sabo mthombo womvuzo lo mbutho. Umzekelo olu hlobo mbutho lomsebenzi zokurhweba - ubukho isepha kunye nezinye iimpahla zendlu kwivenkile yokutya.

Uluhlu lwe elingumxube abe iintlobo elikhulu kakhulu iimveliso ngenjongo eyahlukileyo esebenza. Le ndlela iyasetyenziswa iivenkile umnikelo zombini ukutya kunye non-ukutya iimveliso.

Ezinye iindidi kwebanga

Okunye yokuhlela eneenkcukacha eyahlula iindidi eziliqela, ezo bohlulwa kuluhlu. Types yobubanzi, ngokusekelwe yokuba abadibana ngayo kakuhle iimfuno, zimi ngolu hlobo lulandelayo:

• Kwande - kwiimveliso yayo sikhokelo wanikela ukuba yenzelwe ukuba ihlangabezane ngokwaneleyo kubathengi, leyo eyenza igalelo ekuphumezeni iinjongo zenkampani.
• Iqondo eliphezulu - yokwakhiwa yalo iimveliso eziyimfuneko eziya kuthi nje ukuhlangabezana neemfuno nkonzo, kodwa kuya kuba luncedo kubo. Ezi nkcukacha yale hlobo neentlobontlobo kwinto yokuba iindleko uyilo, imveliso kunye nokuthengiswa kwemveliso yawo bancipha ubuncinane. Izinto ezinxulumene kuluhlu kangangoko, oko ebinokhuphiswano ngokugqithisileyo.

Kuxhomekeka weemfuno ilungiselelwe ukuhlangabezana kuluhlu, oko kuthiwa:

• real;
• nkomoni.

Eyokuqala luphawulwa isibakala sokuba iimpahla eziyimfuneko ziyafumaneka evela kumenzi okanye umbutho wabasebenzi.

Eyesibini luluhlu imveliso eziya ukwanelisa kodwa kwavela (waqonda) kufuneka.

Range and ungafani impahla

Kwiqula-ntle nayiphi na inkampani kuxhomekeke iphande ukuba luyahlangabezana iimfuno imveliso nkonzo. Imfuno iphenjelelwa eziliqela, kuquka zentlalo noqoqosho, ukubalwa, ezorhwebo kunye neyeziko, kuzwelonke, kwakunye nefuthe athile kwebhola.

Indlela efanelekileyo ukugcina ukunyaniseka iikhastoma rhoqo kwaye win akhawunti entsha ingqalelo ukulungiswa kunye nokwandiswa kuluhlu. Ngoko ke, ngenxa yokuba iimveliso indlela ezintsha, bona yahlulwe maqela alandelayo:

1. Ngokupheleleyo entsha.
2. uphuculo nawo.
3. Kulungiswe.
4. ezintsha market Product.

Kuyimfuneko ukuba ukwahlula ingqikelelo 'yala maxesha "kunye neemveliso' ilungiswe '. A update imveliso kucingwa ukuba langoku Ukutshintsha iimpahla zayo okanye ukubuyisela kubo - oku a ukulungiswa. Ukongeza, le meko apho imveliso entsha uyaphuma, yaye siqhubeke ukuvelisa lixesha, luthathwe iyantlukwano.