L'Occitane: ukuphononongwa nokuhlaziywa

IFransi idume ngokubanzi kwayo izityalo ezahlukileyo, apho ioli kunye neentsholongwane ezifumaneka kuyo. Kulo lizwe elihle kakhulu linemihlaba emikhulu ye-jasmine, i-heather, i-sage, i-lavender, i-thyme, kukho ezininzi iintlobo ze-roses. Zonke ezi zityalo kunye namagquma ase-orange zikwinqununu yezobugcisa be-perfume-Grasse.

Isixeko sesibini esasisiqhelo saseFransi sibizwa ngokuba nguProvence, sijikelezwe yimimandla emikhulu yezilwanyana ezinemibala emininzi. KwakuseProvence ukuba u-Olivier Bossan, umsunguli wekampani eyaziwayo emhlabeni jikelele, u-L'Occitane, wazalwa waza wakhulela. Ukuhlaziywa kwabaThengi ngemveliso yalo kunceda abanye bahambe bhetele kwaye bakhethe umgca othile.

Imbali yale nkampani yaqala ngowe-1976, kwaye namhlanje uphawu oluphawulekayo lukhona nje kuphela eMelika naseYurophu, kodwa nakwiRashiya. Into ehlukile kuyo yonke imveliso kukuba yenziwe kwiimveliso zendalo. Izikhundla zeBossan zibonakalisa ukuphana kwendalo kunye nokuziphatha kwamasiko asezantsi.

I-Cosmetics i-Occitane yenziwa kuphela kwizityalo zezityalo, le ngenye yemigaqo ephambili yenkampani. Ienkokheli zenkampani yezonyamelo zihlala ziququzelela iinkqubo ezahlukeneyo zentlalo ezijolise ekuxhaseni nasekuncedeni abantu abagulayo, kubandakanywa nabangaboniyo kunye nabangaboniyo. Ikhampani idala iziza ezitsha ukukhula kwezityalo zemvelo, eziza kuthi zifumane amafutha abalulekileyo. Ngombulelo wemveliso enkulu, abasetyhini emhlabeni wonke banakho usebenzise i-L'Occitane izimonyo kunye namafutha.

Ukuphononongwa kwabaninzi abafazi banomdla. Abantu abaninzi baqaphela iphunga elimnandi, ukuthoba kweendlela, ukunyusa nokunyanga ngokukhawuleza. Olu hlobo luvelisa iimveliso ezinobungqina be-eco-ukunakekelwa kweenwele, ubuso kunye nomzimba-i-gel, i-foam kunye namafutha abalulekileyo ekuhlambeleleni, kunye namanzi aqholiweyo , iziqhumiso zamagumbi, iziqholo zokuhlobisa.

Isimboli yenkampani inokuthiwa ngokufanelekileyo ngokuthi i-karite ioli. Ioli ikhutshwe kwiziqhamo zomthi wokuphilisa we-Shi, ine-reeneral, i-sun-protective effect and stimulating effect. Imfihlelo yokulungiselela le recipe u-Olivier ufunde kubafazi baseAfrika. Siyabulela kule recipe, le mveliso yezonyango yikrama ye-L'Occitane. Ukuhlaziywa kwabaThengi malunga neoli kulungile, emva kokusetyenziswa kwayo ulusu luba lukhuni kwaye luphuculwe.

Akukho nto inomdla umdlalo wezonyongiso "i-Ribbon ye-Orange", isekelwe kwi- oyile yendalo yemvelo eneempawu ze-anti-depressants. Umphumo ofanayo unikezwa ngumgca othi "i-Aromacology", eyona nto imfuneko kakhulu phakathi kwesondo esilungileyo. Kuluhlu lweemveliso kukho uluhlu lwezonyango zezokwelapha ezibizwa ngokuthi "ii-Oli Essential Oil", zenzelwe utywala kunye neenwele. Ngokuncediswa kwesi sixhobo unako ukubuyisela ngisho neenwele ezinzima kunye ezinobuthathaka - oku kudibanisa ngokugqibeleleyo kweengqungquthela zokuvumba.

Kwabesetyhini abangaphezu kwama-40 benza izimonyo zokuguga. IFransi yilizwe apho abafazi baseBalza bakhathazeka ngokukodwa, ngoko iBossan idale izixhobo ezintle ezibuyisela isikhumba esikhathekayo, ithoni, inika umbala wepereji, kunye nokuphucula i-epithelium. Kufuneka kuqatshelwe ukuba zonke iindlela zifakwe kwizinto ezinobungakanani bendalo. Le nkampani ilungu le-PETA inhlangano, elwa ngokumalunga nophando lwezilwanyana zezilwanyana.

I-Occitane - ukuhlolwa kwemveliso

Unyaka ngamnye inani lamakhasimende anelisekileyo kunye nabathengi abathembekileyo kuphela ukwanda. Abaninzi banelisekile ngomgangatho ophezulu wokutshiza, ioli, iibalms, i-lotions, i-tonic, iifumba kunye ne-shampoos. Ukuphononongwa okuninzi malunga nokuhlanjululwa kwe-brand, kususa ukucaphukisa, ukubethekisa, ukuthoba ngokukhawuleza isikhumba, ukubuyisela imisebenzi yemvelo kunye nokulwa ne-dandruff. Emva kokusebenzisa i-shampoo, iinwele ziyaba zipholile, zikhanyise, zininzi kwaye zinamandla kwakhona-akukho mfuneko yokusebenzisa i-conditioner.

Ukuphonononga okunomdla kunye nezinye izimonyo i-L'Occitane. Inzuzo enzima yenkampani kukuba ivelisa iimveliso kumaqela ahlukeneyo. Kwakukho nabo bantu abangazange bathande iimveliso okanye abangafanelanga. Nangona kunjalo, abantu abavakalisa ukunganeliseki ngezonyango, abazange baqwalasele amanye amanqaku xa usebenzisa iimpawu zesikhumba. Umntu ngamnye uhlukile, ngoko-ke ngaphambi kokusebenzisa le nto okanye ukulungisa, kufuneka uqale uqiniseke ukuba ayifuni ukuphendula.