Izimvo zokuthambisa "Sephora". Zokuthambisa "Sephora": Ubume

Zokuthambisa "Sephora" ilungiselelwe ngokukodwa ukuba ikheswa umfazi esihlweleni, ukudala umfanekiso bokudala eliqaqambileyo. imali yenkampani kwahluka otyebileyo zemibala imibala ezahlukeneyo Obusemagqabini ubunjani.

indaba brand

Sephora Brand kweza Madonnaudu Dominic, owayenqwenela ukwanga bhinqa iwaka abangasekhoyo. ivenkile yakhe yokuqala wavula ngo-1969 e-Limoges, eFransi. Zokuthambisa ngokukhawuleza wazuza ukuthandwa. Ngowe-1979, inani leendawo ezishishina liye lanyuka ezilishumi, yaye kuthiwa Shop 8. Qala 90 umnike kuphuhliso loshishino, yaye omnye iindawo 40 ezinophawu avuleka kwi-UK. Ngowe-1994 iivenkile Shop 8 sele ulinike ku Sephora.

Kungekudala, aseChamps Élysées eParis wavula iingcango ivenkile ezinkulu izithambiso Sephora. Ngowe-1997, imveliso izithambiso sele uthengiwe yinkampani ngokubamba French moet Hennessy Louis Vuitton (LVMH), nto leyo eyaziwa ngokuba mveliso iimpahla ezininzi kangaka ehlabathini.

Ngo-1999, ivenkile yokuqala Sephora Wabonakala US, eNew Norke. Ngelo xesha, le nkampani yavula kwiivenkile online kwi-US, eFransi, yaye ngoko nangoko uba ukuluqonda. La majelo enikiweyo zokuthambisa ngokunjalo-eyaziwa brand kwakunye nemveliso yayo, apho iibhokisi ehonjiswe igama Sephora.

Athandwa eRussia

Phantsi igama lebrendi "Sephora" ngo-2005, oko utyando igcina zodidi 700 kumazwe-14 ehlabathini. Ngoku eRashiya kukho malunga 150. I yokuqala yazivula iingcango zayo eMoscow ngo-2003.

Uthungelwano yorhwebo uphawu uhlobo olwahlukileyo utyikityo. Ezivenkileni igxila indawo iimpahla ezishelfini: ngokwe-alfabhethi, ngenjongo yokuba amadoda nabafazi.

Ubonge ukuthenga inkampani inika abathengi amakhadi isaphulelo, nto leyo maxa wambi ufikelela isaphulelo se-25%. Bonke abacebisi intengiso bawo baqeqeshwe kakuhle kwaye bayakwazi ukukhetha ngokulula phezulu iimpahla, leyo iimfuno umthengi lowo.

Ngaphesheya ezinkulu nezixeko ezinkulu zokuphuma Russian Federation "Sephora" basasaze. Kwezithambiso eMoscow ithengiswa ezivenkileni "Letual" yaye "Ile de Beauté", kwakunye nakumaziko zokuthenga ezinkulu. Ngo-Russia, i-Sephora brand inkampani "Alcor".

umgangatho weemveliso

Zokuthambisa "Sephora" zaye zasasazeka ngenxa umgangatho, uyaqhubeka kuphuhlise. Liqulunqe izithambiso indlela ekhethekileyo shades enkulu zokuthambisa zokuhombisa yaye wenza ikhaphukhaphu, njenge isigqubuthelo, ukuvakala ukuba tonalnika kunye nomgubo. Ukuze ezi njongo inkampani utsala namahlakani awo rhoqo ezivela eFransi, eYurophu naseMelika.

Zonke iimveliso bavavanywa ku ntliziyo zabantu. Ihlangabezana imigangatho kunye nemigangatho yobulunga ngamazwe. Ezilungele zonke iintlobo ulusu, kuquka ontununtunu kwaye yingxaki.

Ukuze uphuhliso kwicandelo inkampani cosmetology liye lakhuthaza yi amabhaso eliphezulu yaye yaphumelela ibhaso kakhulu yodumo, umzekelo, elithengisa ngumsunguli lweBhaso loNyaka lokuWonga.

neentlobontlobo impahla

Kodwa hayi kuphela umgangatho kodwa amaxabiso afanelekileyo sidume brand "Sephora". Izithambiso phawu kunye nabanye (150) lwaqokelelwa kuluhlu omkhulu kwaye zimelwe ezivenkileni chain. Zezi:

• iimveliso Beauty ukunakekelwa isikhumba. Yenzelwe ukuba naluphi na uhlobo yesikhumba. Le lufaka nokondla, hydrating nenyameko arhente: izithambiso, lotions, iimaski, TONERS, ogutyula, oyile - konke okuyimfuneko ukuze umfazi ukunyamekela ngokupheleleyo ngokwabo.
• cosmetics zokuhombisa. Le uluhlu olubanzi iimveliso kunye uluhlu emangalisayo imibala. Le ithunzi bahlazeke, ibe luthuthu isiseko ukhwele, glosses, lipsticks, balms. Ezi zixhobo ziyilelwe ukwenza umfazi ekhethekileyo.
• Iziqholo. Eli candelo uyakwazi ukukholisa wonke umntu. Nazi flavour kuzo zonke ngamathuba kuzo zonke iindidi zabantu, enoba ngamadoda, abafazi, okanye abantwana. Iziqholo ezikhatshwa lotions umzimba kunye gel ishawa, deodorants, ayolule ngokwenkolelo ozithandayo ivumba.
• geza, kwishawa iimveliso. Ziquka iisepha, ijel, izithambiso, ogutyula, amafutha, isondlo kunye eluswini lwenyama yokuhlanjululwa.
• imali Polish. Kudizwe are yesixhobo osisityebi lacquers, kuthetha ukuba kuqiniswe, ukunyanga nail nembasa. Ukuqokelelwa iimveliso ngokubambisana ukwenza iinzipho gel ekhaya, kwakunye nezixhobo ze manicure kunye iinzipho.
• iimveliso iinwele. indlela thaca ukuba ingqokelela nokuhlamba iinwele. Oku kuquka ishampu kunye balms, iimaski kunye neeoyile, kwakunye izixhobo nesimbo: kufafazwa iinwele, ijel, mousses, amafutha.
• Eyongezwayo. Uluhlu eli candelo libandakanya: ibhrashi ubuso, izixhobo zombane zokususa iinwele, iireyiza, amashiya, EZONOBUHLE, masseurs zobuso nangaphezulu.
• Products amadoda. Icandelo izaliswe izibonelelo lokukhathalela wococeko ubuso nomzimba, iziqholo isiduna deodorants, iimveliso yaye, emva kokuyicheba.

kwamaxabiso eemveliso

Products "Sephora" bakhetha ukuthenga ngenxa umgangatho, ukusebenza kunye ifuthe nexabiso. Iindleko kweemveliso izithambiso yahlukile, kwaye ivenkile nobolwananiso online kutshiphu kakhulu zokuphuma ezinophawu kwizixeko ezikhulu.

Ngoko ke, ixabiso avareji izithunzi "Sephora" ngu 600 engange, mascara - 800 engange, umgubo - 500-900 engange, qho ukhwele - 600 engange, cream ubuso - 1200 engange, cream umzimba - 500 engange.

Internet-shop "Sephora"

Oku kuchaphazela ukhetho natyebileyo kwempahla kwanabafazi ephambili. Wenza ladies ezintle ukufumana ilungelo nento entsha kangangexesha elide "ebhadula" kwi kumaphepha esekhompyutheni yekhathalogu, kunika imo elungileyo, ukuzithemba, izithambiso esemgangathweni.

Ukuthenga apha kuye zalo eziluncedo, ngayo:

• inkxaso kubathengi elungileyo;
• ukunikezelwa ukudla;
• izipho ezingaqhelekanga, izaphulelo, kunye nezaphulelo;
• yokuthengisa zonyaka;
• ngaphezu kwe-7 iindidi ezahlukeneyo kwempahla yonke beve bevela emarikeni zokuthambisa yokunikana kuceba.

Ukuba ulandela izabelo, uya kufumana isaphulelo entle iimveliso "Sephora". Zokuthambisa ezifunyenwe apha zitshiphu ezivenkileni bemveli. Ukuwumisa kwanele ukuba babhalise kwi website esemthethweni i-USA okanye France, uze wenze ukuthenga.

Ukuphonononga yentengo kwisitora online "Sephora"

Thenga zokuthambisa online asinguye wonke umntu uya isigqibo, kodwa ngamanye amaxesha, uluhlu imveliso ukuze ukhanga ukuba umonde ungqiyame ngayo ukuze. Kwaye kulevenkile intanethi, apho, ngaphandle iimveliso yemiyinge ezahlukeneyo, wathengisa kunye izithambiso "Sephora". Amaxabiso ziyakhuthaza. Ukukhangela kwi phetshana internet, ungenza ukuthenga yakho ingeniso kwaye ufumane njengoko cashback, kwaye zininzi zonke iintlobo zezipho, kuquka isaphulelo yokuthengisela. Ukongeza, kukho zonke iintlobo izabelo ezisisigxina. Umzekelo, ivenkile online "Sephora" (US) kunye nokuthengwa $ 50 ngenqanawe mahala.

ladies abaninzi wayalela zokuthambisa apha ubuncinane kanye, eze apha kwakhona kwaye kwakhona. Amanye amabhinqa ukuthenga izinto zexabiso umsebenzi simahla kwaye ugcine kule, kwakudala bashiya zokufunyanwa nokunikezelwa obuxhasa kwisitora online "Sephora".

Zokuthambisa "Sephora": ncomo

Izimvo zokuthambisa "Sephora" ezahlukahlukeneyo. Iingcali bakholelwa kule ukubunjwa nokusetyenziswa semi-ngobuchule lonke uluhlu iibhrashi, ukwakhiwa weplishi, kunye concealers. abafazi eziqhelekileyo ezifana imibala ezingcakacileyo eyeliner emnyama ifumile, likuvumela ukuba wenze ngokukhawuleza umgca othe ngqo sobona imini ingatshintshanga. A umbono omhle wena washiya iinzipho. Wayekholelwa zakhe iveki, sifakwa ngaphandle ngezithandelo kunye umaleko olongezelelweyo.

Not bachukunyiswa ndakugubungela ngesithunzi amanenekazi. Ngokutsho kwabo, iinkophe, abajongi eqaqambileyo kwaye ziqulathe ebala encinane imibala. Concealers bahlula imibala emine, bahlanganisana icala elinye. Bona ezigqunyiweyo kakuhle, ngaba texture ikhaphukhaphu lula ezingabonakaliyo ngokupheleleyo ebusweni. Ndemka nombono omhle cream umzimba, kuba ngokupheleleyo uyayondla aze moisturizes eluswini, engashiyi amasalela kutyetyiswa. Ukongeza, ivumba elithembekileyo neliyingqondi.

Abafazi boyise ukusebenza, enika "Sephora" zokuthambisa, amaxabiso. Ukuphonononga kuxoxa ngokuxabiseka lwentando iimpahla kunye nokufikeleleka wayo, umgangatho.

Ukusuka konke oku kungasentla kunokwenziwa isigqibo sokuba zokuthambisa "Sephora" ungakwazi ukuguqula nayiphi na umfazi, kunye neevenkile uphawu ngandlela zonke negalelo ekufikeleleni kule njongo.