Iimfene ze Kappa - izicathulo zabaphumeleleyo

Kwixesha elidlulileyo elishumi, igama legama elithi Kappa liye ladibaniswa nama-Olimpiki kunye nokuphumelela kwezemidlalo. Le nkampani ngumxhaswa rhoqo weeMidlalo yeOlimpiki. I-Kappa sneakers izicathulo kungekhona kuphela kubadlali bezemidlalo, kodwa kunye nokusetyenziswa kwansuku zonke ngabantu abaqhelekileyo abanqwenela ukuthuthuzela nokulula. Ndiyabulela kumgangatho wayo oqaqambileyo kunye nokubonakala kakuhle, i-brand iye yafumana ukuqaphela jikelele kunye nentlonipho.

Inxalenye ethile yembali

I-Kappa yenkampani yasungulwa kwi-1916 ekude. Ilizwe lakwa-Italy. Ubungcali obuphambili bolu bhanyisi bubuninzi bemveliso yezemidlalo kunye neyunifomu.

I-logo yekampani - ehleli emvalelweni kwindoda kunye nomfazi. Igama lophawu lwegama elibonakalayo elibonakalayo lalivela emva kweminyaka engama-50 emva kokusungulwa kwebhendi kwaye yawela ekuthandeni kwabathengi.

Izinzuzo zezicathulo

I-Kappa izitya ziza kuba yinto ebaluleke kakhulu ukudala umfanekiso wezemidlalo. Ikhamphani yemveliso yeebhondi ineenzuzo ezilandelayo:

• Ukusetyenziswa kwetheknoloji yakutshanje kunye nezinto ezintsha.
• Ukusetyenziswa kweenqwelo ezikhethekileyo zomeleleyo zamandla, okwenza ubomi besikhumba bude.
• Zonke izinebe zolu hlobo ziphefumla, ngenxa yokuba umlenze usezimo ezizinzileyo kwaye akayikukhupha. Le nto ibaluleke kakhulu ehlobo.
• Uluhlu olukhulu lwemifanekiso eyenzelwe amadoda, abafazi kunye nabantwana.
• Umklamo wesitayela owenziwe ngokweendlela zakutshanje.

Umgaqo-nkqubo wexabiso lomthengiso kunye nezinto eziphathekayo

I-Sneakers Kappa inexabiso lentando yesininzi, elihluke phakathi kwama-ruble ayi-3-4. Izicathulo zenkampani zenzelwe uwonkewonke wabasebenzisi, kwaye umenzi uzama ukumangalisa abathengi bayo ngokufikeleleka kunye nomgangatho ophezulu.

I-Kappa izineki zenziwe zithembekileyo, ezinokungaxhatshazi, ezingabonakaliyo kunye nezinto ezingekhoyo ezikhulayo. Izixhobo apho izicathulo zesikhankaso zenziwe zingenazo izizathu ezibangela ukuphendulwa komzimba.

Isikhokelo somsebenzi kunye nokuqokelela kweso

Ngaphantsi kwegama legama le nkampani, ezine iindalo eziphambili ziveliswa, ezahlukileyo ekuvelweni nasekusebenzeni.

Iintlobo zezihlangu:

• Indlela yokuphila iyona yezona ziqokelelo ezigqithisekileyo zohhwebo. Umgca owenziwe ujoliswe ekuqeqesheni kwezemidlalo kunye nabantu abaholela indlela esebenzayo yobomi. Iimbumba ze-Kappa ezinamaqabunga aqiniweyo kunye nezixhobo ezinokutsha ziba ngumzekelo ogqityiweyo wale ngqungquthela yezicathulo.
• Eyona nto iyona mgca ogqwesileyo obonakaliswa yimodeli ye-Retro. Zayingqungquthela kwiminyaka engama-60 yenkulungwane edlulileyo. Eminye yamanamhlanje neyenzo zanamhlanje zenza amathoni amancinci, imidwebo ehlaziyiweyo kwisitayela sokuthi "igraffiti" kunye nokufakela okungafaniyo.
• Umbhoxo uqokelele izihlangu zezemidlalo, ezifanelekileyo ngokufanelekileyo kwimpilo yokusebenza. Olu luchungechunge luye lwahlukela kulo lonke ngokubakho kwimixholo yombhoxo.
• Ubungqina - lo mgca wezihlangu ungoxhaphakileyo kunye nokufunwa kwabasetyhini. Ngombulelo kwiimpawu ze-anatomical zale qoqo, induduzo ngexesha loqeqesho i-100% eqinisekisiwe.

Amagqabi eKappa amadoda

Ezi zicathulo zilungele ukuba kubameli bexeshana eziqinileyo zobuntu abachitha ixesha elide imihla ngemihla okanye bahlanganyele kwimidlalo ethile. Ngombulelo ophezulu, umlenze awuyikukhupha nangona kwenzeka kwimithwalo ephezulu kunye nezithuthi ezinkulu. I-sole iyayiphendula ngokufanelekileyo indima yokumangalisa kwaye ihambisa induduzo xa iqhuba. Iintsimbi zomkhuseli zivumela ukuxhomekeka okuthembekileyo emhlabathini. Izinto zokukhupha ezikhumba kunye nekhwalithi ephezulu ziqinisekisa ixesha elide lokusebenza kwesi sihloko.

Abadlali be-Kappa ngabasetyhini

Iingqapheli zolu hlobo zilungele ukusetshenziswa kwansuku zonke, kunye neeklasi kwiklabhu yezemidlalo. Ukuchazwa kwamabhinqa ama-sneakers kule bhanki ichanekile kwaye ikulungele. Ezi zihlangu zinequlunqo elincinane, elibandakanya ukuhlaselwa okumangalisayo. Oku kuqinisekisa ukuba akukho ukukhathala kwimilenze, nangemva kokusebenzisa ixesha elide. Zonke iimodeli zinikezela ngokutshintshiselana ngomoya kwaye ziphelisa ukuxubha emathambo. Ngombulelo wokunqunyulwa kwe-anatomical kunye ne-lacing system, naluphi na ukugqiba komlenze wesibini akuyi kubangela ubunzima ekukhetheni izitya.