EDietrich Mateschitz - umdali "Red Bull"

EDietrich Mateschitz echithwe ekuphunyezweni "Red Bull" yonke imali yawo zemali ekhoyo. Wayeqinisekile zempumelelo. Ekugqibeleni, yonke into ajika usomashishini. 1990 - apha omnye unyaka, akuba engene a eDietrich Mateschitz plus. "Forbes" Ngoku rhoqo emva kweenyanga ezilishumi elinambini zibandakanya kuyo simo billionaires. Kaloku, ihlabathi liphela uyazi malunga usomashishini othululwayo amandla ebizwa ngokuba "Red Bull".

Learning

EDietrich Mateschitz wazalwa ngo-1944. Zonke ebuntwaneni inkwenkwe kwabanjwa kwidolophu encinane Styria (Austria). Studies eDietrich akayi kuza, nangona abazali ozihlawulileyo kuye ixesha elininzi. Akukho itshintshiwe, kunye nemfundo ephakamileyo - idiploma Mateschitz wathethelela kweminyaka elishumi kuphela kamva. Yaye kude kube lelo xesha, waba humorist esidumileyo, ukuba mnandi nokutyelela amaqela ezahlukeneyo.

umsebenzi

Kodwa emva kokuphumelela eyunivesithi, eDietrich Mateschitz ligqibe ekubeni bakhule kakhulu kwaye ufumane phantsi ishishini. Lo mfana ndafumana umsebenzi umqeqeshwa kwi "Yuniliver", apho wayesebenza malunga nokukhuthazwa ezaqanjwa ezahlukeneyo isepha. impumelelo eDietrich uye ziye zaphawulwa. Kungekudala kakhulu wathabatha phezu njengomlawuli we ukuthengisa ngenxa brand "Blendaks" (intlama).

nomnikelo energy

1982 - yiloo nyaka xa canter kuhlolwa waya Thailand eDietrich Mateschitz. Umfazi ngoxa abazange bade wabonakala, abantu abaselula njalo waya kuhambo loshishino. Le Billionaire elizayo wayenomdla gqitha inqaku kwimagazini lwendawo rating of amabini berhafu enkulu yaseJapan. Phakathi kwabantu elihloniphekileyo avelisa elektroniki kunye ezimotweni, kwakukho omnye umntu engaqhelekanga kakhulu owenza ngokoqobo phezu kwamanzi. Igama lakhe uMnu Mayes, waza wenza isiselo amandla.

EDietrich, uye ngokuphindaphindiweyo ucinga malunga nokuqala ishishini labo, abanomdla kakhulu kolu shishino. Ufumanise ukuba Thailand Sela Amandla ethandwa kakhulu phakathi kwabaqhubi. Zaphela beelori indlela ende bathenga up Gas yayo ukugcina amandla. EDietrich wagqiba ukuvavanya isiphumo othululwayo ngokwakhe kwaye wayithenga iibhanki ezintathu. ngokwenene Mateschitz ukhwaza. Kwi Ibukisheni yayibhalwe iresiphi. Ukongezelela caffeine, iswekile kunye namanzi ukuya kwi taurine ethile engaqhelekanga. EDietrich isivundiso idityaniswe encyclopedia waza wafumanisa ukuba asidi acid elikhuthaza intshukumo kwentliziyo. Kwakhona Austria wafunda enye into - isiselo iresiphi ebizwa ngokuba "Red Bull" akazange ukhuselwe lomenzi.

umsebenzi wakhe

EDietrich Mateschitz wacebisa nogxa Thai Caleo Yuvdihe ulungise ishishini elidityanelweyo Austria. Ayehamba chipped ukuze 500,000 bavula inkampani. Sela, bagqiba ukubiza ngokunjalo Thailand. Oosomashishini ziguqulelwa kuphela ibe IsiNgesi - «Red Bull». Oku a plus kabini. Okokuqala, lo mfanekiso isiselo ngokugqibeleleyo obumntwisiweyo enamandla, abalawuleki, sinotyekelo uqhushululu yezilwanyana USP. EDietrich wayesele wayibona iza kuthengiswa njani kulula. Okwesibini, lo somashishini phezu ithole nokuvumisa ngazo kwaye ingqalelo luphawu umqondiso lwekamva.

impumelelo

Mateschitz ubeminyaka imashumi mane xa wayeka emsebenzini wakhe wangaphambili saza safumana mvume Austria yokuthengiswa iziselo amandla. EDietrich walithatha iminyaka emithathu.

Impumelelo inkampani "Red Bull" phantse akukho namnye bakholwa. Abantu abaninzi bacinga ukuba kwenziwe lokongamela kakhulu. Noko ke, Austria akazange ayeke ukwenza le njongo. umhlobo isikolo sakhe Mateschitz wacela iibhanki ukuba bayile kwaye Umgqele ndisele. Ngoko ibinzana sibi, ngoku eyaziwa kulo lonke ihlabathi - "Red Bull unika amaphiko". Ngowe-1990, inkampani eDietrich waya plus. Ngowe-1993 nomnikelo yayithengiswa kulo lonke ihlabathi.

ifilosofi

EDietrich Mateschitz, ogama urhulumente kuphunyelelwa ngalo mzuzu kwinqanaba $ 10.8 billion, uthe injongo ephambili lomsebenzi hayi ekuqondeni ingcamango, kunye neengeniso yokwandisa. Kufuneka sisebenze ngothando, ngokuyilayo ngokuzinikela ngokupheleleyo.

Ukuba ilizwe a akafuni ukuba basele, eDietrich alishiye ukuba kamva. Usomashishini lujolise kuphela kwizinto ezinokuba ngempumelelo. Yena usoloko babenethemba, yaye ucinga kuphela ngendlela eyakhayo. Oku nangona iimeko ezinzima, amathandabuzo ezingqonge nohlolo ezimbi kunye neengxaki zemali.

EDietrich uthanda ingqalelo ngokupheleleyo "Red Bull", kodwa elibeke esweni naluphi ukuhleba. Ngokuba usomashishini akwamkelekanga ukuba umntu bawuphanga isidima ethululwayo, wabeka iimpawu zazo nenzuzo mbuzo. Kuzo zonke izenzakalo kunye neemeko Mateschitz ebesoloko ndikholelwa kwimpumelelo indalo yakhe, kwaye wayesazi ukuba ekugqibeleni, "Red Bull" iya kuba phawu esisigxina zabantu mihla.