Public Relations lweeNgcali - imisebenzi kunye nemisebenzi

ingcali relations - elithile ukuba usandul 'ukufika evela West, kunye nophuhliso lobudlelwane emarikeni. Nantoni na enye into yokuba kwiminyaka eli-15 eyadlulayo, wonke umntu uyayiqonda into uhlobo isikhundla, yaye ngokufuthi bedidekile noxanduva umphathi-PR c imisebenzi isithethi. Akumangalisi, kuba ukufumana elithile kwimfundo ephakamileyo njengoko ingcali lobudlelwane noluntu, akunjalo kwakudala kwakungenakwenzeka. Kwilizwe lethu ezi iingcali nje ndawo ukuba ilungiswe, yaye kwimisebenzi yabo amaxesha ngamaxesha ukumelana iintatheli abafanelekayo, ukuthengiswa kunye neminye imisebenzi enxulumene noko. Kodwa njengoko bathi, imfuno bumisela ubonelelo. Kwaye namhlanje, iiyunivesithi ezininzi inika iziqu iidiploma leengcali nobudlelwane noluntu. Ngoko ke yintoni inxenye yomsebenzi wabo?

Njengomgaqo, umphathi PR, nendlela enye into ibizwa ngokuba isithuba, kwiinkampani ezinkulu anemfanelo yokunye omnye kwiindawo zawo ezingqongileyo zilandelayo: intra-PR, olusekelwe phezu ulawulo abasebenzi okanye nobudlelwane noluntu ngaphandle kwinkampani. Zombini ezi ndawo zibandakanywa kwisakhono PR-specialist, kodwa zifuna indlela eyahlukileyo kancinane kunye neendlela zokusebenza. Makhe sihlolisise ngokweenkcukacha ezingakumbi.

intra-PR

Ngokufutshane, kuba isibhakabhaka uyalawula phakathi nkampani loo nto ingcali kawonke, ogama iimbopheleleko kulala moya lokulondoloza abalasela yenkampani phakathi kwabasebenzi bayo; nokufumanisa nokukhusela ijike kwindawo yequmrhu; ekucingeni iimbono ezintsha ukugcina nokuphuhlisa umoya iqela asebenza nabo olusondeleyo kunye nabasebenzi; kunceda ukusombulula iingxabano phakathi kwabasebenzi kunye nolawulo, ekuvaleni umsantsa phakathi kwabo; ukuququzelela lithathelwe utshintsho kwiqela, leyo kwenzeka kwiinkampani ezinkulu phantse rhoqo.

PR yangaphandle

Le intsimi elifuna ezahlukeneyo msebenzi, kuba uluntu Uyabubona nkampani uphinda abe nobudlelwane noluntu. Kufuneka ukuba enze le misebenzi ilandelayo: Ukunikwa inkampani karhulumente njengeziko loluntu emphakathini; ukusekwa nokuqondana nabo mibutho nabo ekuthe qatha qhagamshelana; impendulo olumiyo kuzo "likaxakeka" iimeko xa kufuneka 'ukugcina ubuso inkampani "; umzabalazo kunye namarhe black PR-ohms; ulawulo inkampani yonke promotions kunye neziganeko.

Njengoko kwi yokuqala kwicala yesibini imisebenzi nobuDlelwane specialist kufuneka ngokupheleleyo ulwazi, enoba oko kusenokuba uhlobo kwaye nakweyiphi umthombo okanye efunyenweyo. Ulwazi - isixhobo ephambili kumsebenzi yonxulumano noluntu. Kunjalo usebenzisa ulwazi specialist relations iqhatha uluvo esihlanganyelweyo okanye yoluntu, edala okanye atshabalalise iingcinga, umsebenzi kumfanekiso lombutho wakho.

Phakathi mpawu zinceda baphumelele entsimini ka-PR, kwindawo yokuqala, kuyimfuneko ukuba ukwaba unxibelelwano, izakhono besebe nokuthetha, ukuyila kunye equanimity.