Mango iimpahla kunye izincedisi, kwaye iluncedo ukwazi ngawo

brand Spanish Mango (Mango) iye ibekwe ngokwayo phakathi kwezindlu zorhwebo lwentando yesininzi, iingcali eyimveliso isinxibo, yangaphantsi, izihlangu kunye izincedisi kwabasetyhini ezithengisa ngokusebenzisa nothungelwano olubanzi iivenkile "Mango iingubo."

nkqubo lwentengo kunye mango impahla umgangatho kutsala abathengi babo bonke ubudala abafuna ukuba ukhangele nendlela yokukhokhela ngokulinganisela.

A incinane

Inkampani "Mango" yasekwa ngo-1984 ngabazalwana Ardik ukuzincama ngenxa ezivenkileni ngokuthengisa nendlela kunye nempahla nefikelelekayo kubantu abatsha. Inkampani entsha waba yimpumelelo yaye ngokukhawuleza wazuza bathandwe, kuqala eSpeyin, ngoko eYurophu kunye nehlabathi jikelele.

Namhlanje, iivenkile ezobuchwepheshe "iingubo Mango" inani elipheleleyo ngaphezu kwama 1,100 zifumaneka kumazwe yamashumi asibhozo anethoba ehlabathini lonke. Amashumi asixhenxe ekhulwini kubo basebenza phantsi kwemiqathango ye-hlobo. Mathathu na impahla yeenkampani izinze Barcelona.

Ukuphonononga banobuhlobo zombini zipapashwa kwiziphumo okwenziwa zabathengi. Azo yexabiso kwegama izinto ezimbini: nokuhlaziya rhoqo kwezinto ngokuhambelana neenkqubo eziqhubekayo fashion, kunye ixabiso efikelelekayo.

namhlanje Mango

Lilonke inani labasebenzi ngeenxa amanani mango abantu 6,500, ngaphezu asibhozo ekhulwini kubo - abafazi. I-avareji yobudala yabaqeshwa - engama-30. Le nkampani ikholelwa ukuba inxaxheba inani elikhulu enjalo amabhinqa aselula kuyilo kunye nokuveliswa kwezinto iimpahla kwaye sisitshixo sempumelelo.

Mango iyazingca kakuhle kwinkqubo yezicwangciso (Mango Logistics System), ijolise - ukunika nayiphi na koovimba, "Mango impahla 'ubungakanani eyimfuneko yempahla elihambisana umhla kunye nengqokelela yakutshanje. Ngamanye amazwi, isantya koshishino mango ingqamana izinga kwemveliso, kunye nabafazi abathengi sinokuqiniseka ukuba naziphi na kwiivenkile zinaso trends fashion kuphela.

Izinto ke ayisekho efanelekileyo evela iingqokelela athengiswe yinkampani kunye markdowns kakhulu. Ngoko ke izaphulelo ka 50-70 pesenti ingaqhelekanga ezivenkileni i "Mango impahla '. Exhaphake ingqalelo yintengiso onyaka.

Okubangel 'umdla kukuba sengqondo yenkampani kuyilo yeevenkile uphawu. Kukho intaphane iimfuno zomthetho, ukuphunyezwa nelawulwa ngci. Ngoko ke, iivenkile mango kufuneka:

• elise kwizitrato central emizini;
• kufuneka indawo enkulu kwaye inani elikhulu lamagumbi efanelekileyo exhotyiswe yezibuko ezipheleleyo-ubude;
• Amanqaku isithuba yorhwebo eyahlukileyo ukulungiselela nengqokelela ezintsha kunye neendawo ekujongwe ukuphunyezwa izinto izaphulelo;
• ukuthumela rhoqo imeyile kubaxumi rhoqo abalawuli zabo mango entsha.

iivenkile Abasebenzi "izambatho Mango" baqeqeshwa yinkampani. Onke la manyathelo ajolise ekuyigcineni ukunyaniseka abathengi brand, nabo negalelo ekunyukeni imithamo yokuthengisa.

Izimvo Mango iingubo, nobubi

Ingcaciselo ngolwakhiwo-emsebenzini, ingqokelela, eyokucwangciswa zabo kunye neenkqubo Trading Company Mango uqokelela rhoqo kunye nezifundo. Mhlawumbi le "impendulo" yaye yenye amacandelo kuphuhliso lolwazi lokufunda nokubhala kunye nempumelelo ngokukhawuleza brand.

Uncedo engenakuphikiswa le nkampani icingelwa ukuba amaxabiso kunye nempahla umgangatho iimango ukuba zilingana phantsi. abafazi Practical kufanele ukuba uyakwazi ukuhlaziya nangeendleko ngubo izinto nendlela esazi kukuvumela "iliso iimfama" kwinqanaba elisezantsi wobunjani izinto ezisetyenzisiweyo.

Ekuqaleni, amaxabiso afanelekileyo kunye yokusebenza inkqubo ngezaphulelo kwenza kube lula ukuba indawo izinto ezingasebenzi kunye ezintsha kunye nendlela ngakumbi. Fans brand bakholelwa ukuba inkampani Mango "umdlalo yimithetho", eqonda mvelo amabhinqa ukuba yonke ngumsindo ngenxa nkqi ukuhlaziya ngubo.