Jonga uRaymond Weil: iifoto kunye nokuhlaziywa

I-brand yaqala umsebenzi wayo kungekudala-ngo-1976. Ngelo xesha, ingxaki yangempela yaqhamuka kubabukeli. Kodwa oku akuzange kumise uRaymond Vella, owathi wagqiba ukuzimisela ishishini lakhe aze afake iimbono zakhe ngokunyanisekileyo malunga nokuba yiyiphi i-Swiss chronometers efunekayo. I-Raymond Weil ilindile ivelise imigangatho emitsha kwi-shishini elincincileyo kwaye, ngokugweba ukuphononongwa kwezinto ezininzi, kwaye kwaqatshelwa ngabalimi kunye nabafundi be-watchmaking.

Emva kokuba iVell ihlala eSwitzerland, yaqala ukutyelela ngokuthe ngqo imarike yaseYurophu, kwaye ngenxa yentshiseko kunye namava ahlangeneyo, iimveliso zakhe zaye zaziwa kwihlabathi lonke. Namhlanje, ama-Swiss watches (original) avela kuRaymond Vell banandipha ukuthandwa, kwaye i-brand igcina indawo ehamba phambili kwimarike. Ngendlela, kubalulekile ukuba uqaphele ukuba iimveliso zenkampani zikhuselekile ngokuqinisekileyo ekukhupheni nasekukhutshweni: umnini womlindo ungangena kwinombolo ye-serial kwiwebhusayithi esemthethweni yekhredithi ukuqinisekisa ukuba ubuqiniso bekronometer.

Ubuntu

Emva kancinci ishishini lahlanganiswa phantse kwintsapho yonke yeeNdawo, kwaye ukuveliswa kwakwandiswa kakhulu kwaye kwagxininiswa ngokuqinile kwiimarike zehlabathi. Enye yezinto eziphambili ezibonakalayo "iRaymond Well" i-synergy nomculo, iphinda ikhuthaze iikholeji ezintsha. Ngokomzekelo, ngo-1984 yabona iqoqo le-Amadeus (i-ruble eziyi-90 zamawaka.), Yintoni eyadalwa ngexesha elifanayo kunye nokukhululwa kwefilimu efanayo uMilos Forman malunga nomqambi wase-Austrian uMoart.

Ukubiza iRaymond Weil ubukele kunye nokuqokelela ngokunyaniseka kwemisebenzi yomculo yaba yinto ethile kunye nesici esahlukileyo salo. Kamva ukukhanya kubonwe ngumfanekiso uFidelio, obizwa ngokuba ngu-Beethoven, ngoko uSaxo noTraviata.

Ukuhlonipha ishumi lokugqibela seshumi, isitolo saseSwitzerland "iRaymond Vell" sazaliswa ngamanqaku e-avant-garde edibanisa umklamo ococekileyo kunye nomzimba omncinane: i-Toccata, i-Othello kunye ne-Fantasia line line (ukusuka kuma-ruble amawaka ama-50). Ukuphononongwa kweemodeli kwakuhle kakhulu, kwaye iingcali ekubukeni ziyaneliseka ngokupheleleyo ngama-specimens anjalo.

Unokujonga ukuqokelela ngokubanzi iinkcukacha kwiSebe laseMoscow likaRaymond Vell, eliseKrasnoselskaya esezantsi. Kwakhona, akusikho indawo yokutyelela umthombo osemthethweni wolwimi lwaseRussia, apho zonke izandi ezintsha kunye nolunye ulwazi olufanelekileyo lunikwa.

Izinyathelo Ezintsha

Isinyathelo esitsha ekunqobeni iYurophu kunye nokuqiniswa kwelophawu kwakukhutshwa kwi-90 ye-classite line ye-elite yamadoda kunye nabasetyhini iParsifal (ukusuka kuma-ruble ayi-120 ewaka). Kufuneka ukuba uqaphele ukuba la maSwitzerland awaseMoscow afumaneka ukugqithiswa phakathi kweso siklasi "esitsha saseRussia". Olu luchungechunge lubonakaliswe ngokudibeneyo olufanelekileyo lwesakhiwo esiyinkimbinkimbi, ubukho bezinto eziphathekayo, ukuyila koqobo kunye nokugqiba kwekhono.

Kwimimandla yamazwe ngamazwe, ukuqoqwa kweTango, edibanisa ukugqibelela, ubuchule kunye neendawo ezifanelekileyo zamacangca angamaxande kunye neentambo, zaziwa ngokupheleleyo phakathi kwabathandwayo bokubukela. Kwisitoreli sokulinda eSwitzerland, umgca weza kumlinganiselo olinganiselwe, njengoko impendulo kwimodeli yayihluke: enye yayimthanda, kwaye abanye babecinga ukuba bayayinyamekela kwaye bayashukumisa, ngoko ke uchungechunge lunokumisela ngokusebenzisa isitampu esaziwayo - "kumthandi."

Uyabona kwaye uvavanye amawashi aseSwitzerland ahlala kumasebe eMoscow enkampani "Consul" ezitalatweni zaseTverskaya, Arbat noNovy Arbat, kunye nakwinkampani "Isimo" kwiVolkhonka.

Ngelixa elifanayo, enye iqoqo ekhethekileyo yazalwa - Inkcubeko. Yenzelwe ababukeli bokwenene beklasikhi kunye ne-conservatism: ngaphandle kweenkcukacha ezingenangqiqo, ukubonakala okuqinileyo, oko kukuthi, iiparameters ezazisenza umlindo wokubukela eSwitzerland.

Ulungiso kunye nobuchwepheshe

Kakade ekuqaleni kuka-2000, uphawu olunezixhobo ezintsha kunye nokuphumelela kwezobuchwepheshe zamuva, lulawula ngokupheleleyo uphuhliso nophuhliso lwemodeli, nakuwo onke amanqanaba, ukubeka umlindi "uRaymond Well" njengomgangatho wokuchaneka, impumelelo kunye nokuziqhelanisa.

Isebe lethu lobunjineli kunye neloyilo livumele ukuba uphawu luqalise uluhlu olunzulu lweengcamango ezintsha kwiimveliso, ezibandakanya ezobuchwepheshe ezikhunjulwayo njengomsebenzi wemizuzu yexesha kunye nokutshintshwa okukhawuleza kwesalathisi esinomtya. Ubuchwephesha obutsha bokuqala kwii-watches ezivivinywe ngama-Swiss (i-original "Raymond Well") kwiqoqo labesetyhini Shine (ukusuka kuma-ruble ayi-140 amawaka.). Emva kancinci, ngokwemigangatho efanayo, imizekelo yamadoda uDon Giovanni Cosm Grande yakhululwa, okokuba, ukugweba ngeempendulo zabanini kunye nababukeli, kwakhona kwakhona ukuqinisekisile ubunkokheli kunye nobunzima obungabonakaliyo benqaku.

Isizukulwana esitsha

Ngo-2006, umlindo "uRaymond Well" wagubha iminyaka engama-30. Ukufuna ukuvelisa umbono omtsha kwimveliso emiselweyo, iinjineli zaqala ukuphuhlisa imizekelo emitsha, yezobugcisa neyenokusebenza, eziza kuba yimpumelelo enkulu kwisizukulwana esincinane kunye nomdala.

Iiyure zokuqala ze "Raymond Well", ezenzelwe uhlobo olutsha kunye nomgaqo, zabizwa ngokuba nguNabucco. Into ebalulekileyo yokuqokelela yayiyinani elimangalisayo lomzimba (46 mm ububanzi), ukumelana kwamanzi (ukuya kuma-210mitha) kunye nokusetyenziswa kwimveliso yezinto ezintsha ezintsha-i-carbon fiber. Ukuqhubeka kweqoqo kwakuyimodeli yakwaNabucco Cuore Caldo kunye nekhnoloji entsha - i-chronograph yokwahlukanisa enegunya lokugcina amandla. Uchungechunge lukhutshwe kwiphepha elincinci (iikopi ezingama-500 kuphela), ngoko ke iwashi yaseRaymond Well (amaxabiso entwasahlobo ka-2016) ukusuka kule qoqo ngexabiso elikufutshane nomqondiso we-ruble eziyi-1. Ngokukodwa ngokufudumeleyo kumzekelo ngabaqhagamshelanisi bokubukela kunye nabaxhamli bemikhiqizo yomkhwa.

Ukuqiniswa kwezikhundla

Iqoqo elilandelayo, elibandakanya ulwazi lobuchwepheshe kunye nekhono lenkampani-yi-Maestro (ukusuka kuma-ruble ayi-70 elungileyo.), Ekhululwa phakathi ko-2007. Ngokwahlukileyo, kuyafaneleka ukukhankanya imodeli ye-Maestro yesigaba se-lune, eyayiyinkcazo yokuqala kwenyanga kule hlobo lokubukela. Olu chungechunge luxhotywe ngesityalo esisitshixo kwaye luyakwazi ukusebenza malunga neeyure ezingama-40. Iwashi iyancediswa ngabenzi beentsuku zosuku, iveki nenyanga.

Ngexesha elifanayo, uphawu luqinisa ubungqina balo ngenxa yokusebenzisana okufutshane kunye nabaququzeleli bemimandla yomculo, kubandakanywa nee-BRIT Awards. Ukuba ngumlingani weenkampani ezinje, i-brand yafumana ukukhangisa okuhle kakhulu, ngenxa yokuba ihleli ngokubanzi kwiimarike zokubukela kuwo wonke umhlaba.

Impumelelo

Emva kokubhiyozela iminyaka engama-35 ubudala, lo matshini wabhalela iqoqo elitsha lamabhinqa amawashi eJasmine. Wanikezela isicwangciso sokusungulwa kwephulo elitsha lokukhangisa ukusuka ku "Raymond Wells" ngesiqubulo esithi "Ukuchaneka kukuphefumlela kwam". Isiganeko saba yinto enamandla kunye nobutyebi kunye nobuqhetseba.

Ukuqokelela kwaqatshelwa kwiholo laseGeneva elithambileyo "iVictoria Hall", apho abahloniphekileyo ababukeli bevumile kwaye baxabisa indalo entsha yelophawu. Kuye kwaboniswa imifanekiso ebonisa imifanekiso emihle yamaphepha amanqaku kunye newashi ekukhanyeni kokukhanya.

Umculo

Ngomhla ka-2013, owawuzele iziganeko zomculo kunye nezinto ezintsha, inkampani ibeka abaphulaphuli imodeli yasekuqaleni ehambelana ngqo nezo zombini izixhobo kunye nezixhobo zomculo.

Ngombukiso eBaselworld-2013, owaziwayo kwihlabathi lonke ekuboniseni iirandi zokubukela, uRaymond Wells wanikela ngesimo esimangalisayo esenziwe njenge-cello (9 m ukuphakama), kunye nemithi eqinile, ukubetha iintlobo ezininzi ezibonayo iindwendwe.

Ukongezelela, inkampani yaba ngumlingani oqhelekileyo kwiholo laseLondon elithi "Albert Hall", enezela umfanekiso walo omnye wesinyathelo esiphezulu.