I-Cosmetics "Mary Kay": ukuphononongwa kunye nokuxhaswa

UMary Kay Ash ngumsunguli weenkampani zezonyango. Umbutho wayo uqale umsebenzi wawo ngo-1963, kwaye namhlanje ungomnye ophumelele kakhulu kwintsimi yawo. Ngenxa yokuba ukhetho lwabafazi abaninzi - izimonyo "uMary Kay." Ukuphononongwa kungafumaneka kunye nokungahambi. Kodwa kaninzi abahlali banelisekile ngabathengi abaxhomekeke kwintlungu. Zonke iimveliso zikaMary Kay zifanelekile.

Inxalenye ethile yembali

UMary Kay Ash, eqala ishishini lakhe, wayenentengo encinane yokuqala-kuphela i-5,000 zamaRandi. Eli bhinqa wayesele minyaka engama-45, kodwa ngaphambi kokuba azuze ukuthengisa ngokuthe ngqo kwiminyaka engamashumi amabini, ngoko ke amava akhe ayemnandi. Ezinye zeephepheni zathengwa kwesikhumba somncuba kunye nentombi yakhe, kunye nenye ifa elivela ku-ugogo wakhe. Kodwa ezi ngongoma. Akuqinisekanga ukuba uMary Kay izimonyo zenziwa njani.

Impendulo emihle

Abafazi abaninzi banelisekile ngomlinganiselo wexabiso lomgangatho. Ngokombono wabo, iimveliso ze "Mary Kay" azifani neempahla zentengiso ngokwemisebenzi. Kwakhona kuphawulwe ukuba, ngaphambi kokuthengisa i-cream, i-lipstick okanye i-mascara, umcebisi uya kuhlala ezama. Kufuneka kuqatshelwe ukuba iibhululo, isiponongo sokuvavanya zihlala zimele, oko kukuthi, akukho mngcipheko wokuthengisa i-herpes okanye ezinye izifo zesikhumba.

Eyona nto ivuyisayo ngesini esilungileyo:

- Inkqubo yokunyamekelwa kwesikhumba ebusweni be "Ixesha eliQulumko";

- ummangaliso-"I-Velvet Hands";

- umlomo kunye nokukhanya;

- Izithambiso zamaminerali;

- Perfumery.

Ewe, olu luhlu olungaphelelanga lweemveliso ezenziwa nguMary Kay.

Impendulo engalunganga

Abanye abafazi banefuthe elibi kwimveliso yesikhumba evela kuMary Kay. Ngokuqhelekileyo kukho ukuphindaphinda kunye nokukhawuleza. Oku kungenxa yokuphendulwa komntu omnye kwimiba ebalulekileyo yomkhiqizo. Emva koko, le mveliso iqulethe izinto zendalo - ziyakwazi ukuba zizifo. Kodwa oku akuthethi ukuba uMary Kay izimonyo zimbi.

Ngokwenene, abathengi baseRussia abahlali bevuyiswe ngantoni, becinga ukuba akukho nto engabonakaliyo. Kodwa emva kwayo yonke into, iimveliso ezinobungakanani azikwazi ukuhlambulula.

Cosmetics "Mary Kay": amaxabiso

Unokuthenga iimveliso zale nkampani kwi-consultant yobuhle obuhle. Kwiivenkile, akuthengiswa. Ixabiso lentetho (i-detergent, mask, lotion, ukhilimu) iqala ukusuka kuma-ruble ka-2000. Konke kuxhomekeke kwinto ofuna ukuyithenga. Iindleko zokwenza okokuqala ziqala ngama-ruble angu-240. Kwiqhumiso, amanani aphantsi - iibhotile zokuqhumisa zibiza ukusuka kwi-1250.

UMary Kay: izimonyo kunye neengqungquthela zamadoda

Inkampani ikhiqiza iimveliso kungekhona kuphela kubafazi, kodwa nakwabantu. Uninzi lwababameli besondo esomeleleyo banelisekile ngokusetyenziswa kwamagqabi, i-gels okanye i-colognes. Umgca "MK Men" yenzelwe ukunakekela ulusu lobuso bamadoda. Eyona nto yile:

- I-Gel kunye ne- shaving foam ;

- Emva kwe-Shave Lotion;

- iCream;

- cologne.

I-Assortment

Nayiphi na intombazana inokuzikhethela iimveliso ngokwazo kwaye ngokuhambelana nobudala bayo. Inkampani ikhiqiza iimveliso zokunakekelwa kwesikhumba kunye nomzimba ongasetyenziswa ukususela kwiminyaka eyi-16. Kwaye kunye ne-firm "MK" ukususela ngo-Agasti 2013 yaqalisa ukuveliswa kweenqununu zokuhlobisa ezijoliswe kumantombazana amancinci: izithunzi, iipensela, i-glitters kunye neentloko. AmaFesistas abancinci abathanda uMary Kay izimonyo, ukuhlaziywa kuhamba ngokuthe tye.