Brand: intsingiselo isichazi-explanatory

bungabonakala A iinkonzo eziliqela, iimveliso, iindawo, kunye nabantu njengoko brand. Xa ukuqonda kwabantu abaninzi oku kuthetha ukuba babelane iimpawu ezithile nobuhle ezenza liyabonakala kunye eyahlukileyo kwabanye. Igama elithi "brand" Kwakhona kuchazwa nje lokuthengisa kunye iseti imilinganiselo kunye neempawu ezifanelekileyo kubathengi. Kwaloo Isiseko ingqiqo lujolise ikakhulu phezu kwakhe. I brand ayikho emzimbeni, oko kuphela imbono imveliso engqondweni lomthengi. I-logo kunye negama tyala kwimbono bokugcina imilinganiselo. Ukuba ichaze oku okanye brand. igama Yintoni kuthetha ngokutsho zikhokelela izichazi ingcaciso? Cinga kakuhle eli ingqiqo ngakumbi ngenxa yayo.

"Brand" kwi Dictionary of SA Kuznetsova

Le ncwadi ichaza "brand" njenge uphawu, apho umthengi Ungafumana nomvelisi iimpahla ezithile. Igama livela brand IsiNgesi. Translation - lophawu, igama brand. Libhekisela kumntu oyindoda.

Kukho amacebiso ukuba gama a imvelaphi yaseScandinavia. Ukususela kwimihla Vikings oko wasetyenziswa ukuba lithetha "lophawu nangemfuyo." Xa kuthelekiswa trade mark lophawu (elithetha kwiimeko ezahlukeneyo it qinisekisa) akanayo i notation emiselwe nesimo somthetho single. Noko ke, le mveliso ukhuselwe ngumthetho okanye igama le nkampani (ingqiqo yalo), nto leyo ibonisa amazinga yenkitha ngokufanayo.

"Brand" kwaye Dictionary enkulu Modern yeeLwimi Russian (2012)

Kolu hlelo kukho iingcaciso ezimbini ezisisiseko ilizwi:

1. Ngena okanye umfanekiso yento / isiganeko; umfanekiso.
2. imveliso Brand okanye imveliso kwi ngendlela ekhethwayo, nto leyo eye igama eliphezulu phakathi kwabathengi.

Intsingiselo yegama elithi 'uhlobo' ukuba dictionary ecacisiweyo ikuvumela ukuba ukwandisa ukuqondwa iseyingcinga ngeendleko ntonye. A "ileyibheli" kunokwenzeka ukuba inkcazo le logo okanye sticker ibekwe kwikopi nganye imveliso ingatshintshwanga.

"Brand" kwi sichazi-magama of Arts Fine (2012)

Le mbono "brand" sichazwa lophawu, ziimpawu zorhwebo okanye amanqaku inkonzo. Umthombo imvelaphi - i IsiNgesi igama lebrendi. Le nguqulelo ixabiso layo - ibala. Ukusebenzisa ingqiqo lisukela emva eYiputa yamandulo. Abavelisi wabeka uphawu phezu izitena eyenziwe ngazo. Uphawu into ukuba eme phakathi akuthandayo. Yena ufumana ubuntu kwaye ijolise unyango olulodwa kwabanye. Ingcamango ngokusemthethweni "brand" (oko kwenza ilizwi, kwacaca lonke elo xesha) ndakutywina eNgilane ngo-1266. Isizathu sesokuba umthetho ezifunwa nabosi bezonka badele zonke iimveliso zabo.

I brand kwakhona isetyenziselwa injongo yokwazisa ukudala imfuno yempahla kunye neenkonzo, kwakunye nokukhuthazwa lwabo ubugcisa kunye noncwadi.

"Brand" kwidikshinari of slang lolutsha

Iinqobo amagama athile busenokwahluka ngezizukulwana. Umzekelo, kwi sichazi-slang lolutsha "brand" sichazwa ngamanqaku amabini:

1. Brand umenzi enkulu (eyaziwa).
2. Inkampani okanye uhlobo.

Ngokutsho kwe data kwi etymology, igama ngolwimi Russian belibolekiwe ngasekupheleni 1990 ukusuka IsiNgesi, uye wazuza ukusetyenziswa ngokubanzi, kunye ezahlukeneyo eziliqela lwamaxabiso kuxhomekeke kwimeko. Ethandwa kakhulu ubudlelwane kunye ingcamango "brand." Idla ngokuba elukhuni, esebenzisa igama elithi "brand". Noko ke, ngeentsingiselo zamagama, ingqamana ingqiqo kancinci, njengoko kuboniswa izichazi data.

"Brand" ngokutsho isichazi-explanatory ngolwimi Russian kwenkulungwane xxi

Intsingiselo yegama elithi 'uhlobo' okanye isichazi-magama explanatory kwinkulungwane yama-21 sichazwa ngokuthi "uphawu". Kaninzi iba iimveliso ezikumgangatho ophezulu mazaziswe ngumvelisi.

ukwazi Public eyahlula kraca ngemveliso, inkampani okanye ingqiqo ubunzima lilonke ngohlobo lwazo. It has a uyilo eyahlula phezu emarikeni. Style, ukupakishwa, imizobo, iilogo kunye nobuxhakaxhaka multimedia amacandelo kubalulekile. Brand (intsingiselo yegama elithi njengoko ibonisa) idaliwe ukwahlula imveliso nganye entsha esuka ethutyana abathengi. Ukongeza, kukho imigaqo ethile ngenxa ngempumelelo endaweni ye imveliso kwi emarikeni. Baya ozahlulele yena ndamenza nje brand lusekiwe. Ezi ziquka:

• ubuntu;
• ukuthotyelwa ukubhalisa ngokomthetho;
• memorability, lula pronunciations;
• injongo ngqo nomgangatho impahla.

"Brand" kwi sichazi-magama amazwe

Ekubeni ilizwi lathathwa IsiNgesi, kubalulekile ukuqwalasela onke amaxabiso kangangoko magama iilwimi. Oku kuya kunika ulwazi olupheleleyo ngakumbi le mbono. Intsingiselo yegama elithi 'brand "kwi sichazi-magama amazwe lungahlulwa-hlulwa ibe iinguqulelo mihla lixesha. Lokuqala - ceke brand. E Old IsiNgesi nako efunyaniswa yesibini - otshisayo. Xa inani emxinwa-njongo dictionary iqulethe amanani alandelayo (isasebenza kuxhomekeka kwimeko): Brand, iindidi, umgangatho, lophawu, intsimbi etshisayo, ukubonakala kwentsebenziswano, ukwalathelwa yorhwebo, amanqaku mveliso, imveliso uphawu. Le fom isenzi unalo iinketho zilandelayo: lophawu, aqhumisele, hang tags, akabhengezi, ushiya memory istampu, amabala, iilebhile, flagellate, wabalahla kanobom kunye nabanye.

Okufanayo wabeka namabinzana

kungenziwa ichonge "brand" ngengqiqo ntonye. Intsingiselo yegama elithi lubonisa ukufana kunye lophawu, igama lophawu, ibakala, lophawu, umgangatho, iimbono, ungubani, iklasi.

Indibaniselwano esitalini zilandelayo elithi "brand" kunye nezakhi zayo: ngokutshiswa, umgaqo lophawu, umfanekiso lophawu, ifomula / ingqiqo brand ngendaleko lophawu, rebranding, iyantlukwano brand brand endaweni. Cinga nje iinketho ezimbalwa ngokwemeko ukusetyenziswa.

imizekelo:

ixabiso elithelekelelwayo brand bavunyelwe ukuthatha ukuba kuluhlu eqolo kwishishini njengoko ka-2016.

Image kunye nomsebenzi yemodeli odumileyo uNahomi Campbell wabonakalisa ingqiqo uphawu.

Sele iyinto eyaziwayo intsingiselo yegama elithi "brand", avakalisa yi-American Marketing Association. Ukudityaniswa ingqiqo isimboli, uyilo, uphawu, igama, igama, ukuba umahluko iimpahla kunye neenkonzo umthengisi omnye komnye, waba sisiseko yesazisi. Kukwakho iqela iinkcazelo kunye utoliko nababhali ezaziwayo-kakuhle endle lokupapasha, kodwa ubilisa phantsi ekupheleni ukuya umgamgatho, kuphela efakwe ngokupheleleyo kwaye echaza kakuhle eli gama. Into enikisa umdla kukuba brand sele nje imveliso okanye umbutho, kunye nesakhiwo engqondweni enye, isixa amava oluntu kunye nombono walo imveliso okanye inkonzo.