Baphi na amaziko e-stock ubhedu eMoscow

Stoke igxile emangalisayo eqhelekileyo namhlanje kulo lonke eRashiya. Ezi iivenkile ningawufumana, ngaphandle kokukhetha, kwimizi ngemizi enkulu. Stoke-amaziko e Moscow namhlanje kukho inani elikhulu kakhulu yeevenkile ukuze zilungele zonke incasa kunye nebhajethi. Kodwa ukukhetha indlela engcono kubo, wena musa nokuba xelela Connoisseur ephucukileyo. Ngapha koko, ingqiqo "okona kulungileyo" kule meko ke luluvo kangangokuba ukucebisa nantoni na kuba umsebenzi abangenambulelo kakhulu.

Indlela ukuphendula umbuzo apho imveliso ngcono, apho zamaxabiso aphantsi ngexesha elithile xa ubukho kunye neentlobontlobo zingatshintsha izihlandlo eziliqela ebudeni nyanga? Khetha ngokulula yakho stock ozithandayo, nto leyo eya kuba ihambelane akuthandayo zakho, kodwa mhlawumbi nje indawo ekulungeleyo.

Lokuqala run-off

igcina Stock nawo ngokuba discounters, ukusuka IsiNgesi "Isaphulelo" - isaphulelo. Kakade ngenxa yabo, kucacile ukuba bathengise imveliso kwi isaphulelo. Amaninzi kube ligama ezisetyenziswa ngokunxulumene ingqikelelo "brand idreyini-iziko iimpahla." EMoscow igcwele kwiindawo asebenzise izinto ezivela lweengqokelela ubudala. Ezinye iivenkile zibanga, umzekelo, izixhobo zombane zasekhaya, abaseleyo onyaka ongaphambili. Okanye maxa wambi, kunye phambi komtshato, ngokufuthi imperceptible kuye nabani na ngaphandle kumenzi. Izaphulelo kwezi ngongoma ungaba kuze 60-70% yexabiso yokuqala.

Olu hlobo umsetyenzana yanwenwa eYurophu naseMelika, ukusuka apho safudukela kwilizwe lethu. ekuqaleni kowama-2000 impahla Stoke-iziko kuqala kuvulwa eMoscow namhlanje, emva kweminyaka engaphezu kwama-15, bambalwa abathengi ukufunda unokuthelekelela ubomi ngaphandle kwezi discounters. Inani yeevenkile kuvulwa kwelo xesha basazama. Phakathi kwazo zinde ezifana "Stock Centre", "Fashion Bazaar".

ukuthandwa

Ukuthandwa ikhoyo idreyini-amaziko eMoscow bafumana kwiminyaka embalwa eyadlulayo. Ke inani labo liye landa izihlandlo ezininzi, noseko umthengi ikhule kakhulu. Ukongeza ngemiyinge emincinci, eMoscow wavula kunye amdaka lehoseyile. Loo "Wholesalers" adla bathenga boutiques ezincinane.

Apho impahla efanayo

Stoke-amaziko e Moscow ziyahlaziywa ezithathwe kwiintlobo ngeentlobo zemithombo. Ngokomthetho oku:

• Iintsalela yeengqokelela endala. Phantse ngalo lonke ixesha. Ngexesha eziphakamileyo warehouses lisekhona 10-15% kwempahla ndawonye. Kukho kwakhona ixesha ngaphantsi nempumelelo, xa kuthengiswa kungekho ngaphezulu kwe 80-70% yemveliso. Le ntlekele ithathwa ukuba ixesha xa kwiivenkile 50% okanye iimpahla ngaphezulu neraskuplennogo.

• Enye ekuliweni yoshishino mihla, ezo uzama ukumelana ngoncedo kwenkunkuma - hormone. Kwiimeko ezinjalo, i enanini ukuya ekunene ngqo discounters, ngokudlulisela kwiivenkile uphawu. iimeko enjalo ingaqhelekanga. Emva imveliso - into elukhuni ezininzi.

• Products abaneziphene mveliso. Ngokufuthi, le umtshato akazange abone nabani na ongenguye umenzi. Yaye kwenzeka ukuba ukususwa kwakhe ngaphantsi kakhulu izaphulelo.

• iindlela ayilunganga urhwebo, ukubhengeza engafanelekanga, merchandisers umsebenzi okulambathayo kummandla kwiintengiso kungakhokelela ekubeni isibakala sokuba isixa esikhulu iimveliso ezikumgangatho ophezulu uhlala neraskuplennym.

Le mveliso ihamba indlela ende phambi kokuba sifike idreyini-amaziko eMoscow. Umenzi awasindise iimveliso ukuya yokugcina, apho lingena ivenkile brand zakudala. Usebenzisa inxalenye ukuqokelelwa, yonke ngeefestile, ulawulo ivenkile ulungiselela intengiso ngezaphulelo ezincinane. Ngokufuthi ezinjalo eSalem wathengisa inxalenye enkulu lokuqokelela yokuqala. Yonke loo nto eliseleyo idluliselwe kwivenkile idreyini-iziko. E Moscow, uthetha ezi ngongoma zaziwa kakuhle ivame, kwaye kufunyanwa impahla apho ngamaxabiso isaphulelo enkulu, kaninzi ixabiso uvikivwa yi 50-70% yoqobo.

Discounters umahluko phakathi kweentlobo ezimbini: ekuvunweni, nezaziwa ngokuba iMono-lophawu, ukuba bathengise imveliso brand omnye yaye ngokufuthi uwela kuloo ethile inkampani-umenzi. Uhlobo lwesibini - multi-lophawu, apha udlulise iimveliso yemiyinge ezahlukeneyo, kwaye umahluko kunokuba nje kuphela ixabiso, umgangatho nokuthandwa umenzi. Impahla zingangqamana kwiindawo ezahlukeneyo kushishino ukukhanya. Xa gigamarketah olunjalo ngokufuthi ukufumana ngokupheleleyo naziphi na izinto eziyimfuneko kumthengi.

ERashiya namhlanje, yonke imihla inika monobrand ezininzi diskaunterovtakih yemiyinge edumileyo, ezifana "Nike", "Reebok", "Benetton", "Adidas" kunye nabanye.

imisele Multi eMoscow mhlawumbi nangakumbi. Phakathi kwazo namabutho ezifana "Stock Centre", "Umbindi Discount", "Stoke Mania" kunye nabanye abaninzi.

Stoke-amaziko e Moscow

Akumangalisi ke, ukuba eMoscow kukho discounters ezininzi ezahlukeneyo.

Ivenkile kakhulu batyelela - "Stock Iziko" e Moscow, inkonzo ujongana ngezantsi - i "Stock Center":

• 123022, eMoscow, ul. Rochdelskaya 15, p. 35.

• 105120, eMoscow, ul. shaft Zolotorozhsky, d.40.

• 127015, eMoscow, ul. 6 Butyrskaya.