Secrets of "McDonald kaThixo". Marketing McDonald kaThixo

Namhlanje, fast food chain "McDonald kaThixo" mhlawumbi ezaziwa kakhulu ehlabathini, njengoko amawaka kula maziko zisebenze kumazwe amaninzi. Le nkampani iye yaphuhliswa yobukhokeli Utyikityo konikezelo ukutya, nto leyo eza ukuze uxhamle izigidi abatyeleli. Abaninzi kuthi ungathanda ukuza apha emva komsebenzi okanye ngeempela-veki ukuze uxoxe kunye nabahlobo okanye intsapho.

Kodwa bambalwa uyazi ukuba kukho iimfihlelo yokwenene "McDonald kaThixo", apho abasebenzi kuphela uyazi. Kweli nqaku siza kuzama akhangele. Ndikholelwe, kokuba ufunde le nkcazelo, uya utshintshe uluvo lwakho ngale yokudlela chain ngonaphakade. Ngoko uchaze iimfihlelo 20 "McDonald kaThixo", wena malunga apho kungekho mbono.

"Bible" yayo

We babengazi ukuba inkcubeko loshishino kwi "Macs" eziqhelekileyo lomelele kangangokuba kukho into babengena "Bible" zabo. Kakade ke, akukho ebhekisela naziphi na iinkolelo zonqulo, kodwa wanikwa kuphela imiyalelo eneenkcukacha malunga nendlela abasebenzi kufuneka senze kwiimeko ezithile. Ubungakanani umyalelo loo nto kakhulu njengesiqhelo kuthi - nto malunga 750 amaphepha zetekisi, nezwi kunike negosa ngalinye inyathelo. Noko, ingakumbi, izisebenzi, abapheki ekhitshini, abacoci njalo njalo.

ukusebenza Fast iimeko, "McDonald kaThixo" kufuna ukuba kubekho uluhlu lwemithetho. Ngenxa yoko, umsebenzi ngamnye esebenza njenge esinamazinyo kwi njengendlela enkulu, esijoliswe abaphathi zokutyela.

Kwakhona, ubukho imithetho turn-based kwenza kube lula ukuba bacinge ukuba njani imeko banikwa - nje ngokwaneleyo ukuba ndibhenele ukuya kuxwebhu.

ivumba iisoyi kunye ukunambitheka iimveliso

Ukuze sandise ubomi lokugcinwa kwezinto ezidityaniswe kwi cheeseburgers efanayo (kwaye hayi kuphela) kwi "McDonald kaThixo" yobonelelo yabo zikarhulumente ekhenkcezisiweyo izithako. Kuphela kwinkqubo ukupheka itswele, iitapile, cucumber kunye neetamati ebushushwini babo, nto leyo ebangela ukuba sishintshe kwimeko yesiqhelo (oko sikwenzayo nidle). Noko ke, bambalwa abantu bacinga yokuba imifuno engumkhenkce, emva unfreeze kuzo iphulukana ivumba kunye nemvakalo. Ucinga ukuba abathengi ukukopela ukuze ndingaziva nto? Kufuneka uyavuma, nokuba ukutya Ekse - bekuya kuba akukho mntu.

Thoba ezicacileyo - ukudibanisa imibala iisoyi kunye nencasa. Ngenxa inani ekunene nasekunene nobuchwepheshe ekhethiweyo ukupheka iitapile bade zinyibilikisiwe uba ivumba emangalisayo igudileyo ukuba siziva, cinga odola nantoni na apha. Ukongeza, isongo ukutya, baqonda ngqo emgangathweni yorhwebo, kakhulu, ukuba zamntu. Okanye ngaba ucinga ukuba ukutya ukusuka 'McDonalds "inuka kangangokuba ivumba ihlala nkqu kwiiholo?

Umyalelo kunye nococeko

A indima ebalulekileyo yolawulo uthungelwano zokutyela unika uhlambulukile. Ukuba ukhangela amalungu abasebenzi, uya kuqaphela ukuba abacoci icocwe phantsi phantse ngokusisigxina. Nangona, uze ucinge ngendlela, ukuva lokuqhuba ngelaphu ngoxa kuye ngoko nangoko kudlula iindwendwe elinesibini kancinane.

Enyanisweni, loo ukucoca "othintelo" yenziwa rhoqo ukuze anike umthengi aqonde ukuba yonke into ecocekileyo ngokugqibeleleyo, hi landzela. Mhlawumbi oku akunjalo, zize ngokunjalo izinto ezifihlakeleyo "McDonald kaThixo", kodwa ngokuqinisekileyo, i ngaphambili nawe ngayo kunye wonder.

Enye into - kuxa umntu lehla isiselo okanye ukutya phantsi. Emva koko ke Isicoci uza nangoko kwaye ukuphelisa iziphumo yesehlo.

Ngendlela, ukuba ulahlekelwa ukutya kwakho ngendlela (sasehle "Cola", umzekelo), ungakhathazeki - umthengisi linyanzelekile ukuba ndikunike yintlama entsha. Ngoko ke musa ukuba madolw 'anzima ukubuza ukuba onganeno imali.

Ngokubanzi, njengokuba usazi, indlela yokusebenza "McDonald kaThixo" Ukwenza imisebenzi zabasebenzi iinkqubo igumbi ecocekileyo rhoqo. Wena, umzekelo, phambi kokuba ahlale phantsi etafileni, usenokucelwa ukuba alinde de uya kuzisula.

sandwich fresh

Ekubeni indawo umsebenzi womnatha lwasekhaya, "McDonald kaThixo" - Russia (nangona inkampani - oyinzalelwane US), kukho ezinye bokuqonda kunye cheeseburgers amatsha kunye nezinye kwiisendwitshi. Ngokukodwa, bambalwa kakhulu abantu bazi ukuba sempilo (oko kukuthi, ixesha ngexesha nekucetyiswa ukuba ukusebenzisa imveliso) iihambhega, "chizov" kwaye enye imizuzu engama-20 kuphela. Abo iimveliso kuwa ngaphandle xesha libekiweyo, ulahlwe kude.

Noko ke, abanye abaphathi abasetyenziswa kwexesha, ukutshintsha izibambi (by ulwandiso zabo).

Makhe ithemba iimfihlakalo ezinjalo "McDonald kaThixo" ayikho exhaphakileyo kwilizwe lethu, oku - nje intsomi, kodwa sekunjalo. Zebhunga ukuba ukunika amagosa womnatha yangaphambili, ukuba ucele Burger "non-standard", nto leyo uya ezilahlekileyo mzuzu. Ke ikhitshi kuya kufuneka ukuba ndinenzele ntoni na inxalenye entsha, nto leyo ngokuqinisekileyo nentlahla. Cheeseburger ukucela oku (umzekelo) ngaphandle yemixoxozi, itswele okanye isoso. Kholwani ndim, ukuba yonke isongo sayo Izakutshintsha kancinane - kodwa uza kuqinisekisa ukuba kwakhiwa kwayo nje wena.

Imikhwa

Ngaba ubusazi ukuba ukungcamla imveliso kwi "McDonald kaThixo" akaguquguquki ngokukodwa ukuze ikhuthaze neendwendwe ukuba ubuye kwakhona? Mna le mfihlakalo, isekelwe phezu amandla mkhwa. Nkqu lokuqala "McDonald kaThixo" kwi 1970 ezinikezelwa kubaxumi ezifana cheeseburgers, Big Mac yaye "Gama", njengoko kunjalo namhla. Ngaphezu koko - zonke ezi izitya incasa enye ehlabathini lonke, kungakhathaliseki apho iimveliso ziveliswa ngokwenza kwabo. Ngenxa yesi sizathu, yintoni na incasa yeetapile, cheeseburger, isaladi kunye nezinye izinto zonke siyazi. Nkqu sauce kwi "McDonald kaThixo" - yaye iiresiphi efanayo iminyaka emininzi kangaka.

ifanitshala elibuhlungu

Isibakala sokuba "McDonald kaThixo" lisetyenziswa ifanitshala kangaka ungakhululekanga, mhlawumbi zange isaziso. Kodwa sihlolisise - kwaye eneneni kunjalo. Iitafile nezitulo, sofas - konke oku kwenziwa ngendlela isimbo neyabakhweli bawo ixesha elide ziya kuba nzima. Ukongeza, xa kwizakhiwo "Mac", njengoko sibonile, nanini sithuba saneleyo. Oku akukho malunga kwizikhundla ezisemhlabeni (leyo, ngokuzenzekelayo, ngesiqhelo ngokwaneleyo), akukho. Oku kubhekisela isithuba ukuba sicatshulwa kweholo - ngokwenene akwanelanga. Yaye xa umntu idlule, ngokufuthi ngakumbi lisondele kakhulu kwiNdibano.

Ukuba uyakholelwa iimfihlelo "McDonald kaThixo", ngoko ke kwenziwa ngqo ukunciphisa ixesha yokuhlala yabantu yokutyela. amanyathelo asebenzise abalawuli ngenxa yokuba iindwendwe ezininzi ukuza yokwenza umthambo, athenge i "ngokuzenzekela" elincinane, uze uhlale kangangeeyure, besonwabela free Wi-Fi.

iziselo ezibandayo

Ukhe waqaphela ukuba iziselo ezibandayo ( "Kola", "Sprite", "Fanta", incindi) banamathuba 1.5-2 zitshiphu ikofu okanye iti? Ngaba ucinga ukuba zonke iindleko? Kuthanda - ukubona ubuncinane indlela kubiza iyafana "Cola" evenkileni ngokunxulumene ikofu neti kuzo kwivenkilana omncinane 'uhamba ". Enyanisweni, akukho nokuba eyahlukileyo. Ngoko kutheni kwi "Mac" konke kulungile?

Kukho ithiyori njengako apho onombilini yabantu ikuvumela ukuba ukudlala isiselo esibandayo, lo gama emva eshushu - phezu koko, imvakalelo yindlala inyamalala. abanini Restaurant ziye okuqingqa amaxabiso "Coke" ezantsi ukuthenga kuyo, umxhasi naye wayefuna ukuthenga cheeseburger okanye iitapile kwixesha elizayo.

Yokulahla "hayi"

Iimfihlelo "McDonald" ngokwenza umsebenzi wangaphambili, ubani rhoqo kumajelo eendaba, kuza omunye umthetho - abazange baqashele ngaye kuwe. Oku akuvumelekanga ukuba athi "hayi." Nditsho kwimicimbi osethilini nithe anaweva le yamasuntswana, leyo kwinqanaba zengqondo akahendi enye ukuya ukusilela. Mhlawumbi uya wabuza: "Ngaba ufuna sauce ukuba iitapile?", Kunokuba "Ngaba ungathanda i isosi?". A makangakhohlisi, kodwa idlala mhlawumbi indima ebalulekileyo.

Soloko "ngaphezulu"

Abaninzi ukutya neziselo zokutyela ukuzila ukutya, leyo Sixoxa, bancedwa kwiziqephu ezahlukileyo. Kakade ke, umthengi ingayalela namnye kubo, kodwa ayicacisi ukuba yintoni na ayifunayo. Nangona kunjalo, lo osethilini akafuni; cwaka uyayamkela umyalelo. Olunjani ekumkhonzeni uzise client?

Injalo loo nto, lowo ngakumbi. Okokuqala, oko kuzisa ezininzi iingenelo yokutyela, yaye okwesibini, konga ixesha efolisiweyo. Ukuba osethilini wabuza ukuphinda umthengi, kananjalo yabagocagoca ukukhetha kwakhe, inkqubo sentengiso meleza kwi enye ingcaciso engaphezulu. Ngoko ke, abo musa ukucacisa, njalo ngakumbi.

Girls-thamsanqa iyunifomu

Inyaniso encinane eyaziwayo, kodwa imi- 70-kuthungelwano, esebenza guys "McDonald kaThixo" wedwa. Kwaye ngoku i "McDonald kaThixo" Russia (njengoko, eneneni, ihlabathi liphela) emva counter ke nobudala. Kutheni kunjalo?

Le nkampani kuqatshelwe ukuba iintombi ezingowayo ekhawuntareni kukukhokelela ukuba alibazise efolisiweyo ngesizathu esilula - ukuba abathengi eyindoda baqalise ukuba ngudlalani. Oku kuyinyaniso ngokukodwa amantombazana amahle zitsala iindwendwe ngakumbi, yaye ngaloo ndlela zinqanda inkqubo yokuthengisa ngakumbi. Indlela ukuba kule meko?

Okokuqala, ukuba bashiye ukugaywa kwabantu besini elifanelekileyo abakwazi. Kwakuza ukuba yabangela oluninzi uqhankqalazo wabanyanzela neziqu calulo. Ngoko ke, abasetyhini kufuneka bathathe lo msebenzi, kuba kunqandwa. Okwesibini, kuyenzeka ukuba kuqashwe abasebenzi okanye ngaphantsi entle ukwenza njalo kubo. Kukho ingcamango yokuba umsebenzi kwi "McDonald kaThixo" unikwa amantombazana kangako, kodwa kunzima ukukholelwa, kuba ingqiqo ngobuhle nje luluvo, kwaye ukuhlangabezana izisebenzi ezintle inethiwekhi "Macs" isekhona kunokwenzeka. Ngoko ke, ngokuqinisekileyo, ukujongana ukulibaziseka in Ufolo ivumela iyunifomu. Nceda qaphela - it esixhotyiswe ngokukodwa yenziwe ukwenzela ukuba afihle ngemfano umnini wayo kwaye wenze yokugqibela kangako. Kukwasebenza kwanjalo kuyo amadoda - indlela yabo "McDonald kaThixo" nalo ngokucacileyo ubeka ekukhanyeni ilungileyo. Ngenxa kule olukhawulezileyo kwezentengiso apha.

Indawo kwiindawo zikawonke

Mhlawumbi oku kwakhona ncam imfihlelo - kodwa "McDonald kaThixo" zicwangciswe ngendlela yokuba kwakungenakwenzeka ukuba wabasebenzisa. Qaphela: yokutyela nganye ibekwe ezimbombeni ephithizela ezitalato iindlela apho iindwendwe enokubakho evela emsebenzini okanye eyunivesithi, isikolo njalo njalo. Indawo esebenzayo ngakumbi - inkulu ithuba apho ezakuvula omnye "Mac".

Fun for abantwana

Amaxesha amaninzi, abazali abafuni ukuya kwi "McDonald kaThixo", kodwa apha bekhulisa abantwana. Ewe, abantu abaqondi umonakalo obangelwa kukutya okunjalo, kwaye bayathanda apha - Kakade, Asinakuyenza ngaphandle iinyembezi kwanezibongozo. Ukuze kukhuthazwe abantwana ukuba babuze abazali babo ukuba ahlawule utyelelo kwi "Mac", abanini womnatha ubambe iziganeko ezizodwa nemisebenzi iindwendwe abaselula. Umzekelo, umbutho iziganeko ezahlukeneyo imbeko yokuzalwa; ukwabiwa zokudlala kwi menu abantwana ezizodwa kaThixo; iibhola isivakashi abangaphantsi kweminyaka emi-6 ukusuka 'McDonalds "logo. Konke oku kubonisa ukuba bazama khona ukuze uvuyo abantwana zonke iindlela ezikhoyo.

isidlo replacement

Sele ekhankanywe ukuba uyasaphula okanye siwisa into kufutshane eziinkozo, kufuneka ukuba babuyele inxenye. Kukwasebenza kwanjalo kuyo kwelinye icala - ukuba isangweji wafunyanwa ethile iinwele, okanye nantoni na enye into akazalani imveliso kunye kagqirha. Abanye abantu basebenzisa ukuze ndidle iqhekeza ufumane isiziba entsha freeware.

avareji amazambane

Enye ingongoma Weemfihlelo zethu 20 "McDonalds", nto leyo inxulumene iitapile - kuyo ukukhonza. Siyayazi sonke (kunye menu yabonisa) ukuba kukho iinxalenye ezintathu ezahlukeneyo chips - amancinci, aphakathi kunye enkulu. Kodwa iindwendwe Abaqondi ukuba imali iitapile izabelo ezinkulu phakathi enye, umahluko kuphela iindleko kunye nokupakishwa. Nje imvulophu awandibabala kunye inxalenye enkulu, ngokulandelelanayo, ezinkulu.

Ice Cream "Uphondo"

I-ice cream ezingabizi kakhulu (and umnandi) "Horn", ukuba uqaphele, zisoloko nyikeriwa hi ndingabi ezantsi. Kuthi ukufakwa engenangqondo le ice cream ngokunxulumene iglasi - phezulu, kubonakala kakhulu, kodwa inxalenye esezantsi indebe nesonkana esisicaba akananto. Oku kwenziwa, Kakade ke, ukuze kwandiswe abangaboniyo imveliso iyonke. Umgalele umxube kwi emazantsi abasebenzi akakwazi - oomatshini iyilwe ngendlela enjalo, kwaye kukho umlomo yokuzaliswa mgodini kwi kweglasi. Ngenxa yoko, indawo yokutyela usindisa eninzi.

Imibuzo eyongezelelekileyo kunye iindondo free

Ke nina imibuzo okukruqulayo kakhulu ukuba lonke xesha umamkeli abuze emva oda yakho? Kokuthile, chaza - ngaba ungathanda ukuzama ikeyiki okanye muffin? Ukutshitshisa, kwangaphambili, ungadibanisa ibinzana ekupheleni oda yakho "yonke into." Ke osethilini akayi ukubuza imibuzo emininzi kakhulu, yaye ngaloo ndlela bachithe ixesha sakho.

Ngamnye "McDonalds" uyakwazi ukunika ngaphandle cups simahla. Oku kusetyenziswa, umzekelo, ukuba eze apha kunye nomnikelo wakhe, uhlale nje nabahlobo ngaphandle odola nto. Khumbula ukuba utywala apha akuyi kuvunyelwa!

isivakashi Last

sonke siyazi ukuba umsebenzi "Honda kaThixo" de ndwendwe lokugqibela. Ngelo xesha kwi seyure yokugqibela ukugqiba iingcango zokutyela kufutshane ukuya emnyango. Ngoko ke, akukho namnye uya kuhamba - kodwa abamenyiweyo yokugqibela dokushat izabelo zakho.

Oku, Kakade, awusebenzi kwabo amaziko abasekho ukwenza imisebenzi yabo kwi ngesigqibo Rospotrebnadzor ehlotyeni ka-2014. ivaliwe Ngokubanzi "McDonald kaThixo" baba luphawu kumzabalazo ochasene urhulumente yoshishino American eRashiya - isiphumo yokwenene, Kakade ke, imilinganiselo efana benganikwa njengoko noosomashishini Russian abachaphazelekayo.

sauce iqhina

Kukho intsomi malunga yokuba kule sauce, "McDonald kaThixo" agalele into enamazinga. Kungenxa yesi sizathu okuthiwa ukuba amnandi.

Enyanisweni, into usenalo efihlakeleyo kuzo - baze abasebenzi amaninzi wayekubona oko bakwenzayo. Ngoko ke, ukuba awufuni ukuba emngciphekweni impilo yakho, qiniseka ukuba bayeke uthenge zabo. Ngaba mhlawumbi ngamanye amaxesha uyakwazi ukuthatha isampulu, kodwa ukuba bazibandakanye, ngokucacileyo, akukho mfuneko. Cacisa ukuba kutheni na ziba umnandi, nzima ngenene. Kodwa umsebenzi nokuba ixesha elide kwi "McDonald kaThixo" akukuniki siqinisekiso sokuba uza kufunda oko iqukiwe ukwakhiwa kwawo.

calorie

Ngenxa iteknoloji zokupheka ukutya "McDonald kaThixo", ngokuzithemba singabhengeza ukuba konke ukutya apha calories ngaphezu ekhaya. Ubuncinane enye imenu equlathe zeesendwitshi ezincinane, itapile kunye cola uya umzimba wakho ezingaphezu kwama-60% lweekhalori mihla! Kulo mzekelo, kuyabuya yindlala emva kwayo, uya kuba kamva kunokuba emva kwesidlo esilula. Ngoko ke, ufuna ukutya ngakumbi, kodwa eneneni uya kudinga ngaphezulu.