Kakuhle eyaziwa brand - ukuba kwaqala njani konke

Yonke imihla, amawaka iinkampani ebhaliswe ehlabathini, kodwa bambalwa kubo kuwela kudidi "iintlobo ezaziwayo-kakuhle." Iinkampani kunye nemveliso yazo Ambalwa bafikelele kwinqanaba apho amagama abo baye igama indlu. Into enomdla kakhulu ukuba iintlobo odumileyo mihla, ngokuqhelekileyo uqala luhamba loloyiso ehlabathini ngengozi.

Umzekelo, zisele odumileyo Coca-Cola ekuqaleni (ngowe-1886) nto iyeza. Kwakugcwele amagqabi aphe kunye namandongomane cola (usapho izityalo మూసివెయ్యి Cima). We wamphatha ukuphazamiseka luvo, wazithengisa Coca-Cola, ngokulandelelana, ezikhemisti. Nangona cocaine zange akuvumelekanga, kodwa tywaleni yayo akukho mntu wayesazi ukuba impilo. Ichiza kudla idityaniswe iziselo ezahlukeneyo. Umphumo ukusetyenziswa kwazo elifana isenzo cocktails ezisezantsi-utywala - nokuphelisa uxinezeleko, kumnandi, toned.

Xa cocaine wabona into eyingozi, inkampani Coca-Cola otyholwa popularization beziyobisi. Kodwa intengiso manyundululu iziselo eye waba ndlela yeyona: nangona cocaine ukusuka The Coca-cola lususiwe, popularity layo liye landa kakhulu. Ukususela ngoko, sele kudlule iminyaka emininzi, kunye noCoca-Cola iphumelele ihlabathi lonke ngaphandle zokudubula edubuleyo.

Brand yaziwa kakhulu - ngu igama iimpahla, ebe igama indlu. Ngenxa yoko, amanabukeni zonke oomama abatsha zehlabathi kufuneka ukubulela Viktora Millza - lwengcali Procter & Gamble. Yena elaa abazukulwana abaselula, wasungula lo ilweyile ezilahlwayo, leyo, emva kokuba amalinge elide Procter & Gamble Company baqalisa ukuvelisa phantsi igama ekhuliswa.

Okokuqala Chupa-Chups yasekwa Spain (1958) njenge phambi-ingenzeka neelekese lollipop, leyo livunyelwe ukuba ukufumana izandla zakho zimdaka. Emva waboji bezonka ndinyuke kunye amakhulu amawaka iilekese, kodwa indawo "iintlobo odumileyo" got Chupa-Chups kuphela. Hi ndlela leyi, uyilo logo, "umhlobo" umnini ishishini zipeyintwe 1969 ngu Salvador Dali ngokwakhe. intyantyambo yayo kwi logo ye lophawu, nangona walitshintsha kancinane, kodwa iphila unanamhla.

Daniel Swarovski, ukudala lokuqala-ngonaphakade zombane grinder ngenjongo ukugawula amatye anqabileyo crystal, ukuba kuhlelwe ukuvelisa kwakheka. Le mbono wangena. Kwaye kwaba yimpumelelo kangangokuba, ukuba iintlobo ezaziwayo-kakuhle, zincediswa igama nendlu. iimveliso zayo ezintsha Swarovski zithiywe ubugebengu odumileyo Strass, nto leyo ngumkhenkce yohambo yeedayimane.

Adidas and Puma - ayikho impahla kuphela yemiyinge dumeke. Amagama iinkampani, imbali apho ufanelwe elizeleyo obude ifilimu. Abazalwana ababini, Adolf noRudolf, wavula ucweyo encinane ngokwenza izihlangu ezemidlalo, wenza igama lakhe igama lweshishini - Dasler. Emva kokufa kukayise, abazalwana yaba zaphuma ukuze KuloMgabuli nje iqela kubini, kodwa wayeka ukuba baxoxe. Ngenxa yoko, phantse ngaxeshanye wazalwa brand edumileyo Adidas kunye Puma, leyo nangoku ke ukhuphiswano. Kodwa Okubangel 'umdla kukuba, abazalwana bakwazi ukufikelela ingqalelo ehlabathini lonke, ukuba waqhubeka ukuba basebenze kunye kwinkampani Dasler?