Adidas iisuti adidas kunye iibhatyi ukuba umgangatho, ixesha-kuvavanywa

Superuspeshny emhlabeni adidas brand kunye norhwebo kwilizwe lethu. Kuba amashumi eminyaka, inkampani utywala neemarike nezemidlalo, kodwa ayiyeki mangaza ngemizekelo amatsha wawananza ngabalandeli iimveliso zabo. Ukhuphiswano kwimarike izinto zemidlalo iphezulu kakhulu, kwanele ukuba ukukhankanya loo iingxilimbela nayo kwakunzima kule intsimi, njengoko puma kunye Nike. Indida siyifumana yokuba umseki Nike umzalwana Adidas ngumseki. Kodwa ke, nangona iimeko ezinjalo engqongqo, inkampani Adidas ayenziwanga kuphela ukuba uwa, kodwa ukwandisa isantya yayo yophuhliso. Explained ilula: abathengi ezifana wedwa, umgangatho kunye usizo nezemidlalo kulo kumvelisi, yonke into ngengozi. Noko ke, umzimba, nokuba akukho oqeqeshiweyo, kodwa nje lyubitelskim- ngumbandela kakhulu yaye "izinto ezincinane 'ukuba akunjalo.

Inkampani "Adidas" waqala njengomvelisi yezihlangu ezemidlalo. Emva ngo-1920, izihlangu Adi Dassler yenziwa isibini sokuqala izihlangu kuba ke umhlobo womdlali, ngoko kwaba lula ukuba usebenzise emnqamlezweni. Ngabo aba iiteki kuqala. Yena gqitha seso imbaleki ukuba wabaxelela ukuba zonke nabo kunye namahlwempu phambi kokuba izihlangu yawa zakazy.Na kubuya impumelelo kunokuba ngokukhawuleza, waseka imveliso yakhe ukuba isibini kunye umzalwana wakhe; kodwa kamva ahlukana. Xa th 1949 ukuba abhaliswe ngokusemthethweni yi basisishunqulelo yenkampani «adidas», komjikelo loloyiso kwehlabathi, kwada kwayile mini. Ebudeni beli xesha, Kakade ke, uluhlu imveliso iye yandiswa kakhulu kwaye ngoku lonke uluhlu ezemidlalo kubonakala, kuquka ijezi, ibhulukhwe emfutshane, iisuti adidas kunye outerwear - ibhatyi adidas.

Izambatho ngamnye le mveliso eyaziwa njenge adidas iisuti ezaziwayo abathengi abaninzi Russian ukususela kumaxesha Soviet. Isizathu kukuba oku phantse uhlobo yaseYurophu Western kuphela ukuba kwathengwa ngokusemthethweni. Kakade ke, lo intsilelo kakhulu kwaye iisuti adidas, nkqu epheleleyo enegama elifanayo izihlangu esebenzayo, yaba yimpumelelo enkulu. Ekuhambeni kwexesha lethu, elide ngaphambili naluphi ukushiyeka, usebenza iivenkile esemthethweni, vula igama lebrendi "adidas", apho unako ukuthenga kuphela itraksuti adidas, kodwa eminye imidlalo ezininzi fashion.

Ukuza kuthi ga ngoku, phantsi kwalo brand ithengiswa iintlobo ezintathu ezingundoqo iimpahla ezahlukahlukeneyo ngemidlalo. Ezi iimpahla kwimfundimani sprtsmenov «adidas IMIDLALO YOKWENZIWA», kwakunye nje ezemidlalo kunye nabantu esebenzayo «adidas SPORT LEMVELI» kwaye, ekugqibeleni, umgca elesithathu iimpahla imodeli nsuku banxibe nendlela ezemidlalo zolutsha style «adidas IMIDLALO AUDLEY» .Imenno ngo inamba yemodeli yayo kumgca wokugqibela iintlobo zokukhululana.

Le nkampani iminyaka emininzi yophando kwinkalo lula kunye usizo iimpahla wemidlalo iye yaba ingcali yokwenene kule nkalo. Qiniseka, ukuthenga iisuti adidas, ukuba asingabo abo bamzama intshukumo, kodwa ngokuchasene noko, ngenxa yokuba umgangatho kunye nezinto ilastiki, ngokukodwa kuphuhliswa ziingcali ze nkampani, uya waziva ndandifeketha na engaqhelekanga nenkululeko evumela ukuba wabaza nesilungiselelwe ukuba kungabangela kwezithuthi. Ukuba kuyimfuneko ibhatyi adidas ukukhuselwa kwimozulu ebandayo kunye nokubi, ngoko ke ukuba bonke baya kuba kanye apho kufuneka. komphetho nganye efihliweyo ngokugqibeleleyo kwaye musa ukucinga ukuba abanakho. I-sezulu zonke adidas ibhatyi ubambe ngokugqibeleleyo ubushushu, kodwa ke loo faka umoya ukusuka okukhethekile, xa intshukumo akhutheleyo umzimba 'ukuphefumla. "

Imidlalo nempahla fashion evela kwinkampani «Adidas» ezilungele umthambo olunzulu, yaye ukuze ukugxininisa ubuntu babo ezizodwa kunye nesimbo.